Social Media Marketing Tools

Top Rated Social Media Marketing Products

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Social Media Marketing Tools TrustMap

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Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).

Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Benefits of Social Media Marketing Tools

SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:

  • time savings

  • Improved organization and centralization

  • increased brand awareness

  • a greater understanding of engagement levels

They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.

Different Types of Social Media Marketing (SMM) Software

Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.

On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:

There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social Media Marketing Tools Features

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:

  • Social media aggregation, RSS Feed, or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Unified social inbox

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Social Media Marketing Tools Evaluation

Before deciding to purchase one SMM product over another, consider the following key factors:

  • Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.

  • User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.

  • Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.

Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.

Social Media Marketing Products

(1-18 of 93) Sorted by Most Reviews

PosterMyWall in San Mateo offers their digital marketing technology, providing graphics and templates for users to deploy across social media in posts or via digital signage (e.g. menus).
Traject Social
Traject Social delivers what the vendor describes as an easy-to-use social media management platform for boutique agencies, small businesses, and mid-sized agencies. Billed as affordable social media software, Traject Social allows users to automate elements of a social media strategy so users can…
Metigy is decision support technology made for SME Marketers.Metigy’s AI-powered real-time Insights, Recommendations & Resources aim to help novice marketers achieve 2x-3x improvement quarter on quarter. Metigy applies AI to the insights and strategy element of decision making, for SME’s, at sca…
SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth.Helps users reclaim time an…
Socxo is a Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts. Discover the power of social media influence through people networks attract, enga…
Mayple is a full-service customized digital marketing platform that builds strategies and agile teams to generate more sales & profit for businesses.The Mayple digital marketing platform offers SMBs and startups premium and flexible digital marketing services by matching a community of 1,500+ ex…
Paladin is presented as an essential influencer marketing platform for brands, agencies, and creator networks. Boasting customers in 30+ countries across 6 continents, the Paladin platform streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Facebook…
Ingramer is a multi-purpose Instagram marketing solution. It helps influencers, businesses, and SMM managers to grow Instagram activity, attract target audience, curate the content, and view precise analytics. Users can connect up to 10 accounts for promotion or use free features without any limits.…
EmbedFeed is a social media aggregator that collects content from a desired social media platforms into a feed that can be embedded and displayed on a website, with only one line of code. With EmbedFeed, users can sync their social media feeds and hashtag campaigns and display them to a website i…
EmbedReviews can generate, collect and embed online reviews on any website in seconds. It syncs with Facebook, Google, and Yelp accounts and can also generate custom testimonials from a website. Use the variety of grid displays or sliders to blend the widget with a design and amplify web visitors'…
Odoo Social Marketing
Odoo Social Marketing allows users to manage social media, web push notifications, and Live Chat. Users can plan, monitor, and analyze accounts all in one place. They can also discover new customers and keep users engaged. It’s all about being present on social media to increase awareness, connect u…
EmbedStories - Save and embed Instagram Stories on any website EmbedStories is designed to capture, store and display Instagram stories on any website by using just one line of code. It can help users without coding skills embed the stories in a slider layout. It also enables creating story galleri…
BrandBastion is a community management solution for 450+ advertisers, used to improve social performance, have better conversations, and protect brands. 1) Moderation + Alerts: Removes harmful comments 24/7, from spam to discrimination and brand attacks.2) Customer engagement: Detects customer quer…
EmbedAlbum can generate social media photos and embed them on a website or blog. No cropping, optimizing, hosting or using scripts for web galleries. Embed entire Facebook, Instagram and Twitter albums, in a slideshow, grid or masonry layout, without any coding. Users can add albums from Faceboo…
With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one time visitors to get…
Lumen5 in Vancouver aims to enable teams to create social media content in minutes, working with enterprise brands, organizations, and creatives to produce engaging videos that get results. Powered by AI and designed for business, the vendor states their platform allows users to focus on storytellin…
XeroChat, a multichannel marketing application, is a white-label SaaS software with an all-in-one solution, featuring tools like Facebook Messenger BOT, Facebook Comment Auto Reply & Private Reply, Facebook Auto Comment Tools, Instagram Posting, Instagram Auto Comment Reply, Complete E-commerce …
Intellifluence is an influencer marketing platform that helps brands and influencers collaborate. Intellifluence boasts the largest warm influencer network in the world, meaning each influencer has joined on their own and is ready to partner with brands.

Frequently Asked Questions

What do social media marketing tools do?

Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.

But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.

Why are social media marketing tools important?

Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.

Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.

How much do social media marketing tools cost?

Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.

Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.