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Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.
Many social media marketing tools are specialists. Thus they may provide just one or several of these things:
Social media aggregation, RSS Feed or social dashboard
Social media widget, browser extensions
Location-based services and analytics
Chat and social media messaging
Social media brand search tool
Media (e.g. gif) uploading, distribution
Social contesting and sweepstakes
Social media games
Social media incentives and prize fulfillment
Social media brand activation
Hashtag campaign
Contesting and campaign analytics
Social wall for events or website
Link shortening for campaigns
Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify...
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails ar...
IntellaSphere's Brand Affinity Marketing System builds awareness and recognition with prospects and strengthens brand loyalty with customers. According to the vendor, the product serves as the missing link between consumers who express their affinity and businesses, so both can benefit directly, ...