Social Media Marketing Tools

TrustRadius Top Rated for 2023

Top Rated Products

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1
monday marketer

monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

2
Hootsuite

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…

3
Khoros Marketing

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

All Products

(76-100 of 363)

76
Smash Balloon
0 reviews

Smash Balloon is a plugin used to add social media content to WordPress, with the goal of displacing social media plugins that are complicated to set up, slow down the website site, aren’t customizable , or break anytime the platform makes a change. Smash Balloon plugins are designed…

77
Foursixty
0 reviews

Foursixty is a social media marketing tool from the company of the same name in Toronto, providing shoppable Instagram technology. The software helps brands and bloggers monetize both their brand and user generated Instagram content.

78
SocialLadder
0 reviews

SocialLadder's Ambassador Relationship Management Technology can be used by brands to identify, monitor, reward and centralize communication with potential brand ambassadors. The creator management platform is designed to help users find, recruit, and manage authentic relationships…

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79
Phlanx
0 reviews

Phlanx is an online platform which connects business owners and PR professionals to marketing opportunities. The platform consists of online software and tools that assist brands in their marketing, as well as a two-sided market community where brands and influencers can communicate…

80
Maybe*
0 reviews

Maybe* is a social media management platform that enables users to manage their Social Media Schedule content, build audiences automatically, and improve results by boosting what works.

81
Continuum Web3 Marketing Platform

Continuum is a Web3 marketing platform that uses education to help brands acquire customers and onboard into Web3. It is used to help brands increase revenue, engagement, and retention.

82
CreatorDB
0 reviews

CreatorDB is an influencer marketing platform that enables users to discover influencers, analyze markets, and track campaigns, boasting over 3 million influencers, 130+ filters, 500+ topics followed, and almost 9000 niches. CreatorDB gives users granular access to influencer marketing…

83
Odoo Social Marketing

Odoo Social Marketing allows users to manage social media, web push notifications, and Live Chat. Users can plan, monitor, and analyze accounts all in one place. They can also discover new customers and keep users engaged. It’s all about being present on social media to increase…

84
BrandBastion
0 reviews

BrandBastion is a community management solution for 450+ advertisers, used to improve social performance, have better conversations, and protect brands. 1) Moderation + Alerts: Removes harmful comments 24/7, from spam to discrimination and brand attacks.2) Customer engagement: Detects…

85
Heepsy
0 reviews

Heepsy is an influencer marketing platform for brands and agencies. Heepsy gives access to millions of influencers from around the world, plus the tools needed to find the right one for a brand. 🔎 Search for influencers on Instagram, YouTube, TikTok, and Twitch with filters that…

86
Bottle Message

Bottle Message is a Swiss software startup from Zürich, that offers solutions to strengthen the online presence of small businesses and regular users. Some of them are:website builder;business directory app;bio link for the user's social media profile;digital flyers;qr code generator.…

87
VidTechy
0 reviews

A solution that provides advanced search results, premium research and SEO tools.For those who plan on running an ad, VidTechy offers ADS tools.VidTechy's advantages as provided by the vendor:Free ForeverFully cloud based tool, no need to install or download anythingSetup in under…

88
Arrow Boost
0 reviews

Arrow Boost is an AI Browser Extension that aims to help make Facebook Ads work. Arrow works with the user's Facebook Ad Account and shows the right audiences to target, with the goal of making ads smarter.

89
Social Jazz
0 reviews

OverviewBusinesses use Social Jazz to keep their social media active by letting them add topics and events from a catalog; then posts are generated automatically, branded, and published. Whether it's common occasions or trending topics, the user can fill a social media calendar with…

90
PARKLU by Launchmetrics

PARKLU by Launchmetrics grows a brand's influence in China. Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Presented as a solution to help users understand how a brand benchmarks against competitors in the Chinese market. PARKLU…

91
Intellasphere Brand Affinity Marketing System

IntellaSphere's Brand Affinity Marketing System builds awareness and recognition with prospects and strengthens brand loyalty with customers. According to the vendor, the product serves as the missing link between consumers who express their affinity and businesses, so both can benefit…

92
Socxo
0 reviews

Socxo is a Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts. Discover the power of social media influence through people networks…

93
SendPilot
0 reviews

SendPilot is an automated content creation platform for social media marketing from the small company of the same name in London. It takes blog posts and creates an SEO friendly social media campaign scheduled over 3 months automatically, with hashtags, backlinks, images and unique…

94
BrandpointHUB
0 reviews

BrandpointHUB aims to empower the modern marketer to produce better content faster. According to the vendor, BrandpointHUB is built by content marketers for content marketers, and leverages Brandpoint's 20+ years in the content business and experience with producing millions of pieces…

95
CrowdControlHQ

CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively…

96
PointBurst
0 reviews

PointBurst is an emerging company with a platform for helping spread social messaging virally through friend and advocate networks. Messages are crafted and shared with friends / advocates who then share them with their personal networks - posting approved versions of the original…

97
SoClever
0 reviews

SoClever provides social login and sharing tools to help conversion rates, registration rates and lower cart abandonment rates. The tools are free to use and try. SoClever's dashboard provides paying customers unique demographic insights into their customers. This allows for more…

98
ViralContentBuzz

Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.

99
Fliptu
0 reviews

The Fliptu platform offers brands a comprehensive suite of social aggregation tools to aggregate and curate their best brand and fan social content into social visualizations. In 60 seconds, a brand can build a campaign and have it live and embedded anywhere with a single line of…

100
Contentivo
0 reviews

Contentivo is an employee advocacy and content marketing platform that uses a company's current employees to help drive traffic via social media.

Social Media Marketing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Social Media Marketing Tools

What are Social Media Marketing Tools?

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Benefits of Social Media Marketing Tools

SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:


  • time savings

  • Improved organization and centralization

  • increased brand awareness

  • a greater understanding of engagement levels


They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.

Different Types of Social Media Marketing (SMM) Software

Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.


On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:


There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social Media Marketing Tools Features

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed, or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Unified social inbox

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Social Media Marketing Tools Evaluation

Before deciding to purchase one SMM product over another, consider the following key factors:


  • Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.


  • User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.


  • Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.


Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.


Related Categories

Frequently Asked Questions

What do social media marketing tools do?

Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.

But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.

Why are social media marketing tools important?

Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.

Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.

What are the top social media marketing tools to consider?

According to end-user feedback from reviewers on TrustRadius, the top-rated social media marketing tools include:

On TrustRadius, these products are frequently compared with alternative SMM tools like Hootsuite, Later, and Social Studio.

How much do social media marketing tools cost?

Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.

Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.