Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
Social Media Monitoring Tools
Best Social Media Monitoring Tools
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Social Media Monitoring Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Social Media Monitoring Products
Listings (26-50 of 94)
The Sprinklr Research solution, part of the unified Sprinklr platform, provides users with audience analytics tools that enable companies to discover what types of content are resonating with their target audience most.
Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.
Visible Technologies is a listening tool with an analytics dashboard (V-IQ) sold as a separate module. Visible competes most often with Radian6. Clients include Xerox, FedEx , and Walgreens.
VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.
Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their u...
Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.
Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.
General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system uses natural ...
Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.
Kompyte is the SaaS platform that tracks and analyzes competitors' online activity in real time. Kompyte visits competitors’ websites, advertisements, social profiles, newsletters, etc., and sends alerts when competitors discover a new customer segment or change how they sell their products, feat...
PageLever is an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social in January 2013, and the product is no longer offered separately.
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and socia...
ZoomSphere is a social media management platform that helps 7000+ customers across the world manage all their social media interactions including social listening, publishing and reporting. According to the vendor, ZoomSphere has been created keeping medium and scaling teams in mind making it su...
YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combi...
Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.
Isentia.Buzznumbers is a social media monitoring tool from Isentia, headquartered in Sydney, Australia.