Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Netvibes1https://media.trustradius.com/vendor-logos/lb/db/Z7NI0OVTTH5V-180x180.PNGHootsuite Insights (formerly uberVu)2https://media.trustradius.com/vendor-logos/1V/5D/MHHI9ROBZPSQ-180x180.JPEGInfegy Atlas3https://media.trustradius.com/product-logos/hJ/Ns/4XTQE5PMKUXS-180x180.PNGClarabridge4https://media.trustradius.com/product-logos/Co/m6/OD025HCTMFZJ-180x180.PNGPageLever5https://media.trustradius.com/product-logos/S4/EK/7TTNS3LFLQ98.pngCogito Intelligence Platform6https://media.trustradius.com/product-logos/7U/lj/BZI85GRDW9F8.pngMutualMind7https://media.trustradius.com/vendor-logos/Vb/qW/KTBO7UQJ6MTZ-180x180.PNGGeneral Sentiment8https://media.trustradius.com/vendor-logos/RO/MO/64JK26T2WJ6H-180x180.PNGTrackur9https://media.trustradius.com/vendor-logos/rC/cB/70FB3DHUWLPZ-180x180.PNGKompyte10https://media.trustradius.com/product-logos/s5/6Z/B3TWBJPNH4VN-180x180.PNGVinTank11https://media.trustradius.com/product-logos/iV/5N/OFJGTOTXCDB1-180x180.PNGPulsar12https://media.trustradius.com/vendor-logos/7O/Ow/S8WBIE8N94F9-180x180.PNGTopsy13https://media.trustradius.com/vendor-logos/dL/xA/7LTHCRTCHX3X-180x180.JPEGCoosto14https://media.trustradius.com/product-logos/vQ/aJ/TUSOD19IWJ0E-180x180.PNGRevinate15https://media.trustradius.com/product-logos/WV/Tb/ZDDQRMS3D9H1-180x180.JPEG360social.me16https://media.trustradius.com/product-logos/6M/la/B587P2XB9LRL.pngalerti17https://media.trustradius.com/product-logos/mk/RO/C2G75FVJ9S6K.jpegBrandchats18https://media.trustradius.com/product-logos/Kq/Zp/B6UQ765XPMXU.pngEpiAnalytics19https://media.trustradius.com/product-logos/UC/Co/HLRXL6WWIRAT.gifevolve2420https://media.trustradius.com/product-logos/cL/qh/VN1BK347RGKU.pngFanatical21https://media.trustradius.com/product-logos/Sb/Z6/X3EWOCGWA0DK.pngGeofeedia22https://media.trustradius.com/product-logos/R0/VC/XOT14TQ1AOPU.pngVenuelabs23https://media.trustradius.com/product-logos/y1/Wh/0QS45CTCIP6J.pngActionly24https://media.trustradius.com/vendor-logos/41/5P/73XQA78LT3C5.pngListenLogic25https://media.trustradius.com/vendor-logos/k4/wt/C93HCZPW5MTH-180x180.JPEG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (26-50 of 93)

11 Ratings

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation,...

5 Ratings

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for hundreds of the world’s top brands, including Best Buy, Dell, E.ON, Intuit, L’Oréal USA, Pella, PetSmart, United Airlines, and The Wendy's Company. Global 1000 companies trust Clarabridge to list...

4 Ratings

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system uses natural ...

1 Ratings

VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.

2 Ratings

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...

3 Ratings

Coosto aims to equip the world with the best social media insights. Currently the company has more than 600 clients. Founded in 2010, Coosto is headquartered in the Netherlands.

We don't have enough ratings and reviews to provide an overall score.

Actionly makes Social Media Monitoring easier. We want to give you insightful data that you can actually act upon to make sense of all that chatter. We are monitoring Twitter 24/7 so you don't have to be in-front of your computer all the time. Actionly also let's you quickly respond to Tweets ri...

We don't have enough ratings and reviews to provide an overall score.

ListenLogic’s Risk & Reputation Monitoring delivers alerts of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts and reputation risks. ListenLogic is now offered and supported by Anexinet since the 2016 acquisition.