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Social Media Monitoring Tools
Best Social Media Monitoring Tools
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Social Media Monitoring Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Social Media Monitoring Products
Listings (26-50 of 93)
Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for hundreds of the world’s top brands, including Best Buy, Dell, E.ON, Intuit, L’Oréal USA, Pella, PetSmart, United Airlines, and The Wendy's Company. Global 1000 companies trust Clarabridge to list...
PageLever is an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social in January 2013, and the product is no longer offered separately.
Italian company Expert System supports social media monitoring and listening with the Cogito Intelligence Platform, powered by Cogito, the linguistic analysis engine.
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system uses natural ...
Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.
Kompyte provides an online platform for tracking and analyzing competitor strategies in real time.
VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...
Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.
Coosto aims to equip the world with the best social media insights. Currently the company has more than 600 clients. Founded in 2010, Coosto is headquartered in the Netherlands.
Revinate provides email marketing and guest feedback software for hotels. The company was founded in 2009 and is headquartered in San Francisco, California.
Actionly makes Social Media Monitoring easier. We want to give you insightful data that you can actually act upon to make sense of all that chatter. We are monitoring Twitter 24/7 so you don't have to be in-front of your computer all the time. Actionly also let's you quickly respond to Tweets ri...
ListenLogic’s Risk & Reputation Monitoring delivers alerts of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts and reputation risks. ListenLogic is now offered and supported by Anexinet since the 2016 acquisition.