Social Media Monitoring Tools

Top Rated Social Media Monitoring Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Monitoring Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Monitoring Tools Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

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Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

(1-25 of 100) Sorted by Most Reviews

Hootsuite Insights (formerly uberVu)

Hootsuite Insights

Starting Price $1,000

Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.

Infegy Atlas

Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.

Revinate

Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.

Awario

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research,…

PageLever (discontinued)

PageLever was an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social (now "Unified") in January 2013, and the product is no longer offered separately from the Unified platform.

Dataminr Pulse

Dataminr Pulse is presented as Real-Time Event and Risk Detection solution for businesses, public sector, and news organization, that leverages AI to give users early indication of business-critical information about risks to people, a brand, and physical and virtual assets – so…

MutualMind

MutualMind

Starting Price $1,000

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

General Sentiment

General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system…

Kompyte

Kompyte is the SaaS platform that tracks and analyzes competitors' online activity in real time. Kompyte visits competitors’ websites, advertisements, social profiles, newsletters, etc., and sends alerts when competitors discover a new customer segment or change how they sell their…

Trackur

Trackur

Starting Price $27

Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.

VinTank

VinTank

Starting Price $45

VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand…

Pulsar

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content…

Topsy

Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.

ZoomSphere

ZoomSphere is a social media management platform that helps 7000+ customers across the world manage all their social media interactions including social listening, publishing and reporting. According to the vendor, ZoomSphere has been created keeping medium and scaling teams in…

Frequently Asked Questions

What is a social media monitoring tool?

Social media monitoring tools are applications that help marketers track data and behavior on social media (and online apps) for entire organizations.

How does social media monitoring work?

Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.

Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.

Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.



Why is social media monitoring important?

Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.

Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.