Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Brand241https://dudodiprj2sv7.cloudfront.net/product-logos/Lg/W1/4RWV907IJB6D.PNGInfegy Atlas2https://dudodiprj2sv7.cloudfront.net/product-logos/XO/d6/4XTQE5PMKUXS.PNGClarabridge3https://dudodiprj2sv7.cloudfront.net/product-logos/mm/9m/OD025HCTMFZJ.PNGeClincher4https://dudodiprj2sv7.cloudfront.net/product-logos/CT/xw/CHTN0MZ82P06.JPEGPageLever5https://dudodiprj2sv7.cloudfront.net/product-logos/S4/EK/7TTNS3LFLQ98.pngMutualMind6https://dudodiprj2sv7.cloudfront.net/vendor-logos/Vb/qW/KTBO7UQJ6MTZ-180x180.PNGGeneral Sentiment7https://dudodiprj2sv7.cloudfront.net/vendor-logos/RO/MO/64JK26T2WJ6H-180x180.PNGTrackur8https://dudodiprj2sv7.cloudfront.net/vendor-logos/rC/cB/70FB3DHUWLPZ-180x180.PNGKompyte9https://dudodiprj2sv7.cloudfront.net/product-logos/AG/EC/B3TWBJPNH4VN.PNGVinTank10https://dudodiprj2sv7.cloudfront.net/product-logos/Ts/Ji/OFJGTOTXCDB1.PNGTopsy11https://dudodiprj2sv7.cloudfront.net/product-logos/SZ/3X/L593RSM5N73L.pngCoosto12https://dudodiprj2sv7.cloudfront.net/product-logos/W3/nT/TUSOD19IWJ0E.PNGRevinate13https://dudodiprj2sv7.cloudfront.net/product-logos/ga/VH/ZDDQRMS3D9H1.JPEG360social.me14https://dudodiprj2sv7.cloudfront.net/product-logos/6M/la/B587P2XB9LRL.pngalerti15https://dudodiprj2sv7.cloudfront.net/product-logos/mk/RO/C2G75FVJ9S6K.jpegBrandchats16https://dudodiprj2sv7.cloudfront.net/product-logos/Kq/Zp/B6UQ765XPMXU.pngBrandify17https://dudodiprj2sv7.cloudfront.net/product-logos/x8/KR/7AAAPL5T3N36.jpegEpiAnalytics18https://dudodiprj2sv7.cloudfront.net/product-logos/UC/Co/HLRXL6WWIRAT.gifevolve2419https://dudodiprj2sv7.cloudfront.net/product-logos/cL/qh/VN1BK347RGKU.pngFanatical20https://dudodiprj2sv7.cloudfront.net/product-logos/Sb/Z6/X3EWOCGWA0DK.pngGeofeedia21https://dudodiprj2sv7.cloudfront.net/product-logos/R0/VC/XOT14TQ1AOPU.pngVenuelabs22https://dudodiprj2sv7.cloudfront.net/product-logos/y1/Wh/0QS45CTCIP6J.pngActionly23https://dudodiprj2sv7.cloudfront.net/vendor-logos/41/5P/73XQA78LT3C5.pngListenLogic24https://dudodiprj2sv7.cloudfront.net/vendor-logos/k4/wt/C93HCZPW5MTH-180x180.JPEGKeyhole25https://dudodiprj2sv7.cloudfront.net/product-logos/ko/XO/U8TD6Q5IRUKZ.png

Social Media Monitoring Tools

Best Social Media Monitoring Tools

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Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (26-50 of 91)

Brand24

10 Ratings

Brand24 is an online monitoring application.  The application allows users to identify and analyze online conversations about their brands, products and competitors. Users can track and engage in online conversations that are relevant to thier business. Brand24 gives users instant access to menti...

Infegy Atlas

6 Ratings

Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.

eClincher

4 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpubli...

PageLever

2 Ratings

PageLever is an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social in January 2013, and the product is no longer offered separately.

MutualMind

4 Ratings

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

General Sentiment

1 Ratings

General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system uses natural ...

Trackur

6 Ratings

Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.

Kompyte

3 Ratings

Kompyte is the SaaS platform that tracks and analyzes competitors' online activity in real time. Kompyte visits competitors’ websites, advertisements, social profiles, newsletters, etc., and sends alerts when competitors discover a new customer segment or change how they sell their products, feat...

VinTank

1 Ratings

VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.

Topsy

6 Ratings

Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.

Coosto

3 Ratings

Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their u...

Revinate

1 Ratings

Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.

360social.me

We don't have enough ratings and reviews to provide an overall score.

alerti

We don't have enough ratings and reviews to provide an overall score.

Brandchats

We don't have enough ratings and reviews to provide an overall score.

Brandify

We don't have enough ratings and reviews to provide an overall score.

EpiAnalytics

We don't have enough ratings and reviews to provide an overall score.

evolve24

We don't have enough ratings and reviews to provide an overall score.

Fanatical

We don't have enough ratings and reviews to provide an overall score.

Geofeedia

We don't have enough ratings and reviews to provide an overall score.

Venuelabs

We don't have enough ratings and reviews to provide an overall score.

Actionly

We don't have enough ratings and reviews to provide an overall score.

ListenLogic

We don't have enough ratings and reviews to provide an overall score.

ListenLogic’s Risk & Reputation Monitoring delivers alerts of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts and reputation risks. ListenLogic is now offered and supported by Anexinet since the 2016 acquisition.

Keyhole

We don't have enough ratings and reviews to provide an overall score.