Social Media Monitoring Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-3 of 3)

1
Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

2
Sprinklr Insights

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…

3
Hootsuite

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…

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(26-50 of 175)

26
Clarabridge (discontinued)

Clarabridge was a solution that helped users understand how customers and employees feel about a company without having to ask. It was acquired by Qualtrics, and its capabilities are now part of the Qualtrics product suite's capabilities.

27
Lucidya

Lucidya is a social media intelligence platform powered AI & big data that reveals key consumers' insights in real-time. To give brands insight, Lucidya monitors conversations from over 200 million websites, blogs, and forums. Combined with Lucidya’s advanced filtering features,…

28
LinkedIn Premium Business

LinkedIn Premium Career is a subscription tool for businesses own their company profile on LinkedIn. Offered directly from LinkedIn, this tool included insights about company pages like competitor data, industry news, and analytics, a look into who has visited the company's profile,…

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29
Tagger

Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.

30
Coosto

Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor…

31
Revinate

Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.

32
Infegy Atlas

Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.

33
Visible Intelligence, discontinued

Visible Intelligence, developed by Visible Technologies and formerly offered under the name Cymfony, was a listening tool with an analytics dashboard. Visible was acquired by Cision, and later discontinued.

35
uberVu (discontinued)

uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.

36
RADAAR

RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing,…

37
Awario

Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research,…

38
Socioboard

Since 2014 Socioboard has been serving as an open-source software that harnesses the power of social media to generate more leads and sales for businesses. Socioboard presents itself as an opensource Social Technology Enabler, that aims to build world changing open source Social…

39
PageLever (discontinued)

PageLever was an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social (now "Unified") in January 2013, and the product is no longer offered separately from the Unified platform.

40
Trackur

Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.

41
General Sentiment (discontinued)

General Sentiment was a social media monitoring and analytics company providing social data to help brands make decisions based on content from sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system used natural language processing and text…

42
Topsy

Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.

43
MutualMind

MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.

44
Crisp Real-Time Risk Intelligence from Kroll

Crisp is a Social Media Safety and crisis monitoring firm, boasting technology that is trusted by some of the world’s largest, most well-known brands to provide fast, precise detection of critical issues and crises. Crisp is a Kroll company since the May 2022 acquisition.

45
SentiOne

SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate…

46
VinTank

VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand…

47
ZoomSphere

ZoomSphere is a social media management platform that helps 7000+ customers across the world manage all their social media interactions including social listening, publishing and reporting. According to the vendor, ZoomSphere has been created keeping medium and scaling teams in…

49
Dataminr Pulse

Dataminr Pulse is a Real-Time Event and Risk Detection solution for businesses, public sector, and news organization, that leverages AI to give users early indication of business-critical information about risks to people, a brand, and physical and virtual assets – so the user can…

50
Pulsar CORE

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content…

Videos for Social Media Monitoring Tools

What is Social Listening?
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Watch this video and learn how social listening can help you with your business.

Social Media Monitoring Tools TrustMap

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Learn More About Social Media Monitoring Tools

What are Social Media Monitoring Tools?

Social media monitoring tools offer tools to listen, track, and respond to content relevant to an industry, business, product, or event across social media services. Social media monitoring tools can be used to identify, observe, and analyze trends, competitors, and customer sentiment. They are also used to consolidate activity feeds on a central platform, including social media posts and comment responses about a business.They are most frequently used by marketing departments to inform social media advertising and marketing campaigns. They can also be used to gather insight in order to evaluate public relations effectiveness.

Social media monitoring tools provide insight into how to best use your online presence for maximum effectiveness. This includes data on best days to publish, the length of published content, and the best content to include. Social media monitoring tools can also offer user segmentation tools to personalize your social media posts to reach key demographics. Some social media monitoring tools products also offer competitor monitoring services, which includes competitor engagement, reach, impact analysis, and audience sentiment. Social media monitoring tools also automates many of the manual tasks that come with web and social media presence monitoring, allowing for users to focus on content creation and unique interaction with their audience.

Social media monitoring tools share many similarities with Social Media Management Tools. The primary difference is that social media monitoring tools focus on social listening through information gathering, detailed analysis, and impact measurement. Social Media Management tools may include these features, but they are much broader in scope. They manage and control accounts on multiple platforms simultaneously. As such, they are aimed for more responsive or proactive actions, allowing you to use insights gained from social media monitoring tools to take action and strategize effectively.

Social Media Monitoring Tools Features

The most common social media monitoring tools features are:

  • Social media consolidation and response platform
  • Social media search and query
  • Automated response bots
  • Keyword tracking and monitoring
  • Hashtag tracking and monitoring
  • RSS feed automation
  • Sentiment tracking and analysis
  • Publishing schedule management
  • Lead generation tools
  • Influencer outreach management
  • Community and audience management
  • Customer relationship management
  • Competitor listening
  • Media library and asset storage
  • White-label reporting
  • Alert and notification monitoring
  • Impression and reach analytics
  • User segmentation
  • Historical data analytics
  • Data exporting and customized template for reports
  • Data visualization tools
  • Knowledge and training database

Social Media Monitoring Tools Comparison

When choosing the right social media monitoring tools, consider the following:

Listening tools. The social listening capabilities of a social media monitoring tool will determine which one is best for you. If you need robust monitoring tools that expand beyond text information on popular social media sites, then there are specialized options for you. Awario tracks mentions in major social networks, but also from articles, blogs, forums, and news posts. Talkwalker offers tools to monitor video and audio content and extract relevant data.

Competitor insight. If you plan to use social listening to attract customers or develop marketing strategies, you may be interested in a product’s ability to monitor your competitors. Because of the ability for Social Media Monitoring Tools to track hashtags, keywords, and engagement, they tend to have some competitor observation options. However, Semrush offers more nuanced competitor listening tools, such as allowing you to analyze their audience sentiment, reach, impressions, and public relations.

Multilingual support. If you have a globalized scope for your online presence, you’ll want to ensure that your social media monitoring solution listens to content from multiple languages. Talkwalker supports 187 languages, while Mediatoolkit claims to be compatible to monitor in any language.

Pricing plans limitations. Pricing plans for social media monitoring tools are scalable. Paid plans offer a wide listening range, but more listening tools generally indicate a higher price point, which may be a barrier for smaller businesses or startups. There are some free (if limited) tools, but their use may require using multiple monitoring tools. For example, TweetDeck only provides support for monitoring on Twitter, but it is free, making it a great choice for beginning users or businesses who are only concerned with Twitter.

Collaboration tools. If you plan to have multiple users operate the software, or if you plan to eventually collaborate with social media influencers, you’ll want to ensure that the collective work process is simple to use. Socialbakers offers tools to directly contact and amplify social media influencers, including advanced feature that determine how much of an influencers' audience are fake accounts or bots. Sendible offers support for an unlimited number of project collaborators on their plans, making it great for large teams.

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Pricing Information

Paid social media monitoring tools prices range from $10 to $1000 per month at the lowest subscription tiers. Many vendors offer client-based pricing to meet your needs. There are several free social media monitoring tools products, but their functionality may be limited in the types of services that they offer or the number of users with access. Most paid options have free trials and demos.

More Resources

If leveraged correctly, social media can be a powerful tool for your business. The following resources should be helpful in learning to use social media monitoring to your advantage:

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Frequently Asked Questions

What is a social media monitoring tool?

Social media monitoring tools are applications that help marketers track data and behavior on social media (and online apps) for entire organizations.

How does social media monitoring work?

Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.

Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.

Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.



Why is social media monitoring important?

Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.

Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.