Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Spider1https://dudodiprj2sv7.cloudfront.net/product-logos/HN/lQ/9QEPXI62WKNM.pngStoryStreamLab2https://dudodiprj2sv7.cloudfront.net/product-logos/xu/PB/TCWTB9CSFB6G.pngThoughtBuzz3https://dudodiprj2sv7.cloudfront.net/vendor-logos/SV/mm/ZH36RKV6F7H6-180x180.JPEGCogito Intelligence Platform4https://dudodiprj2sv7.cloudfront.net/product-logos/7U/lj/BZI85GRDW9F8.pngDataminr5https://dudodiprj2sv7.cloudfront.net/vendor-logos/YA/20/O43LZCA4VVU5.pngBuzzcapture6https://dudodiprj2sv7.cloudfront.net/vendor-logos/dv/gZ/AQWUHHWR3AX7-180x180.PNGSocialClout7https://dudodiprj2sv7.cloudfront.net/product-logos/EB/1J/BTNC0ZQBWLU5.pngSocial Data Intelligence8https://dudodiprj2sv7.cloudfront.net/vendor-logos/hv/JG/7QAZE8LA3ZBB-180x180.JPEGBottlenose9https://dudodiprj2sv7.cloudfront.net/vendor-logos/3C/sT/3P1IT1JD9B24-180x180.PNGIBM Social Media Analytics10https://dudodiprj2sv7.cloudfront.net/vendor-logos/pB/Jj/SEO8QKLQWG7P-180x180.JPEGLumi Catch11Semeon Insights12https://dudodiprj2sv7.cloudfront.net/product-logos/JL/0u/FZ7KR84QZU6N.PNGAmobee Brand Intelligence13https://dudodiprj2sv7.cloudfront.net/vendor-logos/ny/dk/TL3PF2U8PE3G-180x180.JPEGSend Social Media14https://dudodiprj2sv7.cloudfront.net/product-logos/MK/HK/NAZDCZRAJ3JM.JPEGParllay15https://dudodiprj2sv7.cloudfront.net/vendor-logos/tk/8K/9CE9IIOINBSP-180x180.JPEGTweriod16https://dudodiprj2sv7.cloudfront.net/vendor-logos/To/BQ/GVCGS3GUNSHC-180x180.PNGConversation Miner17https://dudodiprj2sv7.cloudfront.net/product-logos/x5/RM/63RKXT1VM29F.pngGermin8 Social Listening18https://dudodiprj2sv7.cloudfront.net/product-logos/vA/8I/I195FQ8QCM0N.pngHowSociable19https://dudodiprj2sv7.cloudfront.net/product-logos/BW/Eq/XPNERAZ8V2OU.pngMediatoolkit20https://dudodiprj2sv7.cloudfront.net/product-logos/Bk/Pg/GVAOTWJ5JRJ8.pngmyPresences21https://dudodiprj2sv7.cloudfront.net/product-logos/z3/0G/9IUVC6P4S2IT.pngQnary22https://dudodiprj2sv7.cloudfront.net/product-logos/6A/5X/RZZN6Z82FIDK.pngRadarly23https://dudodiprj2sv7.cloudfront.net/product-logos/ks/Ht/6W13N9IMZ1R0.PNGTrendSpottr24https://dudodiprj2sv7.cloudfront.net/product-logos/Dx/RC/KCPOD05OTEEL.pngWeLink25https://dudodiprj2sv7.cloudfront.net/product-logos/pm/Wb/X8JDSQ7IWCIU.png

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Social Media Monitoring Overview

Social media monitoring involves listening for brand mentions, competitor mentions, or other relevant conversations across social media and often the wider web. The goal of social media listening can range from reputation management, to market research, to understanding customers and trends to inform company decisions.

Social media monitoring - also called social media listening - is one part of the broader Social Media Management software category. Many social media management suites span listening, publishing, engagement and analytics functionalities. Some started out as listening-focused tools, and added publishing capabilities, or vice versa. Some tools specialize in one of the above capabilities.

Our research shows that most companies use more than one tool to manage their social media efforts.

Social Media Monitoring Features & Capabilities

Most SMMS tools offer basic social monitoring capabilities, such as monitoring key channels for brand mentions. However, many companies are looking to leverage the vast amounts of data available on social media in other ways. These companies might need a more advanced tool with a stronger social listening component. Key factors to consider include the following

Sentiment Analysis

Most users will want an automated way of diagnosing positive or negative sentiment around brand mentions, through some sort of natural language processing or textual analysis. No software can do this perfectly, but some can be more accurate than others. Users will also want the ability to manually intervene and edit the sentiment analysis (and quickly).

Social Media Searches

A key component of social media monitoring tools is the ability to surface the data and conversations needed. This includes the ability to:
  • Set up complex (and preferably unlimited) Boolean search queries (beyond simple 'and', 'or', and 'not' options)
  • Filter out noise or unwanted results
  • Save these searches
  • Automatically de-dupe search results
  • Segment data based on sentiment, channel, demographics, and geolocation
  • Archive searches
  • Access historical data

Social Media Channel Coverage

Another key factor to consider when selecting a social media listening tool is the breadth of coverage. Access to the Twitter API ("firehose") is particularly important, as well as the ability to manually add channels that are relevant to you. Beyond the obvious social channels (Twitter, Facebook, YouTube, Instagram, Pinterest, etc.), you might be interested in blogs, discussion boards, or channels based outside the U.S. Global coverage might also include the ability to process languages other than English.

Social Media Analytics

Finally, monitoring is useless unless trends and insights can be surfaced and acted upon. Key analytics features include:
  • Real-time analytics
  • Email alerts and the ability to set up triggers and thresholds
  • Ability to download or export data, and customize reports
  • A social command center
  • Ability to create dashboards and visualizations, such as word and phrase clouds
  • Integration with SMMS, CRM and Web Analytics tools, among others

Social Media Monitoring Products

Listings (51-75 of 91)

Spider

We don't have enough ratings and reviews to provide an overall score.

StoryStreamLab

We don't have enough ratings and reviews to provide an overall score.

ThoughtBuzz

We don't have enough ratings and reviews to provide an overall score.

ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated...

Cogito Intelligence Platform

We don't have enough ratings and reviews to provide an overall score.

Italian company Expert System supports social media monitoring and listening with the Cogito Intelligence Platform, powered by Cogito, the linguistic analysis engine.

Dataminr

We don't have enough ratings and reviews to provide an overall score.

Dataminr is an social analytics tool that analyzes the public Twitter stream looking for breaking news and emerging trends.

Buzzcapture

We don't have enough ratings and reviews to provide an overall score.

Buzzmetrics provides social listening and analytics capabilities.

SocialClout

We don't have enough ratings and reviews to provide an overall score.

SocialClout is a social media monitoring tool. Some key features include: Keyword Search, Engagement Workflow, and Automated Sentiment Analysis.

Social Data Intelligence

5 Ratings

Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. Social Data Intelligence (formerly SM2) is a listening platform which competes directly with Radian6 and Sysomos....

Bottlenose

7 Ratings

Bottlenose is a real-time trend detection platform that helps clients capture critical events happening around their brand(s), competitors, industries, and audience and effectively act upon them in real-time to optimize marketing campaigns, mitigate potential threats,enhance consumer engagement,...

IBM Social Media Analytics

We don't have enough ratings and reviews to provide an overall score.

IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredicting...

Lumi Catch

We don't have enough ratings and reviews to provide an overall score.

Semeon Insights

We don't have enough ratings and reviews to provide an overall score.

Semeon Insights is a social media monitoring and analytics platform for use by companies interested in better understanding what is being said about their brand, company, products, staff, competitors, etc. The vendor says they apply strict diligence on data coverage and maintain a fine balance...

Amobee Brand Intelligence

We don't have enough ratings and reviews to provide an overall score.

Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.

Send Social Media

We don't have enough ratings and reviews to provide an overall score.

Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...

Parllay

We don't have enough ratings and reviews to provide an overall score.

Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.

Tweriod

We don't have enough ratings and reviews to provide an overall score.

Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.

Conversation Miner

We don't have enough ratings and reviews to provide an overall score.

Germin8 Social Listening

We don't have enough ratings and reviews to provide an overall score.

HowSociable

We don't have enough ratings and reviews to provide an overall score.

Mediatoolkit

We don't have enough ratings and reviews to provide an overall score.

myPresences

We don't have enough ratings and reviews to provide an overall score.

Qnary

We don't have enough ratings and reviews to provide an overall score.

Radarly

We don't have enough ratings and reviews to provide an overall score.

Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sense...

TrendSpottr

We don't have enough ratings and reviews to provide an overall score.

WeLink

We don't have enough ratings and reviews to provide an overall score.