Social Media Monitoring Tools
Best Social Media Monitoring Tools
- Top Rated Social Media Monitoring Tools include: Netvibes, Brand24, Mention, Brandwatch, Social Mention, and NUVI.
- Other Social Media Monitoring Tools on the TrustMap include: Lithium Social Media Management, Sprinklr, Sysomos MAP, Crimson Hexagon, and Oracle Social Cloud.
- A complete list of Social Media Monitoring Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Monitoring Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Social Media Monitoring Products
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated d...
Italian company Expert System supports social media monitoring and listening with the Cogito Intelligence Platform, powered by Cogito, the linguistic analysis engine.
Dataminr is an social analytics tool that analyzes the public Twitter stream looking for breaking news and emerging trends.
Buzzmetrics provides social listening and analytics capabilities.
SocialClout is a social media monitoring tool. Some key features include: Keyword Search, Engagement Workflow, and Automated Sentiment Analysis.
Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. Social Data Intelligence (formerly SM2) is a listening platform which competes directly with Radian6 and Sysomos. ...
Bottlenose is a real-time trend detection platform that helps clients capture critical events happening around their brand(s), competitors, industries, and audience and effectively act upon them in real-time to optimize marketing campaigns, mitigate potential threats,enhance consumer engagement, ...
IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredictin...
Semeon Insights is a social media monitoring and analytics platform for use by companies interested in better understanding what is being said about their brand, company, products, staff, competitors, etc. The vendor says they apply strict diligence on data coverage and maintain a fine balance be...
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.
Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sen...