Social Media Monitoring Tools
Best Social Media Monitoring Tools
- Top Rated Social Media Monitoring Tools include: Netvibes, Brand24, Mention, Brandwatch, Social Mention, Sprinklr, Crimson Hexagon, and NUVI.
- Other Social Media Monitoring Tools on the TrustMap include: Oracle Social Cloud, Sysomos MAP, and Lithium Social Media Management.
- A complete list of Social Media Monitoring Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Monitoring OverviewSocial media monitoring involves listening for brand mentions, competitor mentions, or other relevant conversations across social media and often the wider web. The goal of social media listening can range from reputation management, to market research, to understanding customers and trends to inform company decisions.
Social media monitoring - also called social media listening - is one part of the broader Social Media Management software category. Many social media management suites span listening, publishing, engagement and analytics functionalities. Some started out as listening-focused tools, and added publishing capabilities, or vice versa. Some tools specialize in one of the above capabilities.
Our research shows that most companies use more than one tool to manage their social media efforts.
Social Media Monitoring Features & CapabilitiesMost SMMS tools offer basic social monitoring capabilities, such as monitoring key channels for brand mentions. However, many companies are looking to leverage the vast amounts of data available on social media in other ways. These companies might need a more advanced tool with a stronger social listening component. Key factors to consider include the following
Sentiment AnalysisMost users will want an automated way of diagnosing positive or negative sentiment around brand mentions, through some sort of natural language processing or textual analysis. No software can do this perfectly, but some can be more accurate than others. Users will also want the ability to manually intervene and edit the sentiment analysis (and quickly).
Social Media SearchesA key component of social media monitoring tools is the ability to surface the data and conversations needed. This includes the ability to:
- Set up complex (and preferably unlimited) Boolean search queries (beyond simple 'and', 'or', and 'not' options)
- Filter out noise or unwanted results
- Save these searches
- Automatically de-dupe search results
- Segment data based on sentiment, channel, demographics, and geolocation
- Archive searches
- Access historical data
Social Media Channel CoverageAnother key factor to consider when selecting a social media listening tool is the breadth of coverage. Access to the Twitter API ("firehose") is particularly important, as well as the ability to manually add channels that are relevant to you. Beyond the obvious social channels (Twitter, Facebook, YouTube, Instagram, Pinterest, etc.), you might be interested in blogs, discussion boards, or channels based outside the U.S. Global coverage might also include the ability to process languages other than English.
Social Media AnalyticsFinally, monitoring is useless unless trends and insights can be surfaced and acted upon. Key analytics features include:
- Real-time analytics
- Email alerts and the ability to set up triggers and thresholds
- Ability to download or export data, and customize reports
- A social command center
- Ability to create dashboards and visualizations, such as word and phrase clouds
- Integration with SMMS, CRM and Web Analytics tools, among others
Social Media Monitoring Products
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated...
Italian company Expert System supports social media monitoring and listening with the Cogito Intelligence Platform, powered by Cogito, the linguistic analysis engine.
Dataminr is an social analytics tool that analyzes the public Twitter stream looking for breaking news and emerging trends.
Buzzmetrics provides social listening and analytics capabilities.
SocialClout is a social media monitoring tool. Some key features include: Keyword Search, Engagement Workflow, and Automated Sentiment Analysis.
Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. Social Data Intelligence (formerly SM2) is a listening platform which competes directly with Radian6 and Sysomos....
Bottlenose is a real-time trend detection platform that helps clients capture critical events happening around their brand(s), competitors, industries, and audience and effectively act upon them in real-time to optimize marketing campaigns, mitigate potential threats,enhance consumer engagement,...
IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredicting...
Semeon Insights is a social media monitoring and analytics platform for use by companies interested in better understanding what is being said about their brand, company, products, staff, competitors, etc. The vendor says they apply strict diligence on data coverage and maintain a fine balance...
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.
Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sense...