Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Actionly1https://media.trustradius.com/vendor-logos/41/5P/73XQA78LT3C5.pngKeyhole2https://media.trustradius.com/product-logos/ko/XO/U8TD6Q5IRUKZ.pngSpider3https://media.trustradius.com/product-logos/HN/lQ/9QEPXI62WKNM.pngStoryStreamLab4https://media.trustradius.com/product-logos/xu/PB/TCWTB9CSFB6G.pngBuzzcapture5https://media.trustradius.com/vendor-logos/dv/gZ/AQWUHHWR3AX7-180x180.PNGSocialClout6https://media.trustradius.com/product-logos/EB/1J/BTNC0ZQBWLU5.pngBottlenose7https://media.trustradius.com/vendor-logos/3C/sT/3P1IT1JD9B24-180x180.PNGLumi Catch8Amobee Brand Intelligence9https://media.trustradius.com/vendor-logos/ny/dk/TL3PF2U8PE3G-180x180.JPEGParllay10https://media.trustradius.com/vendor-logos/tk/8K/9CE9IIOINBSP-180x180.JPEGTweriod11https://media.trustradius.com/vendor-logos/To/BQ/GVCGS3GUNSHC-180x180.PNGConversation Miner12https://media.trustradius.com/product-logos/x5/RM/63RKXT1VM29F.pngHowSociable13https://media.trustradius.com/product-logos/BW/Eq/XPNERAZ8V2OU.pngQnary14https://media.trustradius.com/product-logos/6A/5X/RZZN6Z82FIDK.pngRadarly15https://media.trustradius.com/product-logos/Uy/FY/6W13N9IMZ1R0-180x180.PNGTrendSpottr16https://media.trustradius.com/product-logos/Dx/RC/KCPOD05OTEEL.pngWeLink17https://media.trustradius.com/product-logos/pm/Wb/X8JDSQ7IWCIU.pngNotified18https://media.trustradius.com/vendor-logos/aj/CY/NUW80TGCP0MI-180x180.JPEGEarshot19https://media.trustradius.com/product-logos/aD/0t/5TTT7DCMCZJT.pngRelevante20https://media.trustradius.com/product-logos/0p/7o/3UC1AZ5CWWDC.pngSocialForce21https://media.trustradius.com/vendor-logos/dC/KJ/LPH4MVSXI9EZ-180x180.PNGCyberAlert Buzz22https://media.trustradius.com/vendor-logos/49/up/4J7GRH7QAD1V-180x180.JPEGContify23https://media.trustradius.com/product-logos/yW/KK/C52VTPZPDMVQ-180x180.JPEGFresh Web Explorer24https://media.trustradius.com/vendor-logos/0I/qH/UDMPECT1T7EQ.pngHeardable25https://media.trustradius.com/vendor-logos/y2/T2/N402TKGSRRF7-180x180.JPEG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (51-75 of 93)

We don't have enough ratings and reviews to provide an overall score.

SocialClout is a social media monitoring tool. Some key features include: Keyword Search, Engagement Workflow, and Automated Sentiment Analysis.

7 Ratings

Bottlenose is a real-time trend detection platform that helps clients capture critical events happening around their brand(s), competitors, industries, and audience and effectively act upon them in real-time to optimize marketing campaigns, mitigate potential threats,enhance consumer engagement, and…

We don't have enough ratings and reviews to provide an overall score.

Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.

We don't have enough ratings and reviews to provide an overall score.

Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.

We don't have enough ratings and reviews to provide an overall score.

Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.

We don't have enough ratings and reviews to provide an overall score.

Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sense …

We don't have enough ratings and reviews to provide an overall score.

Notified is an enterprise-level social listening tool.

We don't have enough ratings and reviews to provide an overall score.

Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.

We don't have enough ratings and reviews to provide an overall score.

SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.

We don't have enough ratings and reviews to provide an overall score.

Contify is an AI-Enabled Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Information is mined by searching and analyzing information from over 200,0…

TrustRadius Top Rated for 2019

2019 Top Rated Social Media Monitoring Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Monitoring Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.