Social Media Monitoring Tools

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Zoho Social

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Sprinklr Insights

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…

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Hootsuite

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Dataminr Pulse

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52
Lasso Moderation

Lasso Moderation provides content moderation tooling out of the box, providing content moderation with the help of AI, custom automation and a dashboard. Lasso Moderation provides solutions for chat, comment, communities, reviews and other user-generated content.

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Checkstep
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Checkstep provides online platforms with a Software as a Service solution that automates content moderation processes. The platform offers better visibility of trust and safety workflows using AI-first tools. It is a fully hosted platform to review every piece of User-Generated Content,…

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Nextiva Reputation Management

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BrandVox
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A solution to track metrics and compare them with best-performing competitors. Monitors hashtags for reputation control or inspiration. Finds brand advocates in different social networks. Defines the quality of a brand's content so that it can be adjusted to achieve better engagement.…

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Socialays
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Socialays is an artificial intelligence-powered social media management tool to manage social accounts, moderate comments, reach audience insights and protect brand reputation.Socialays’s Sentiment Analysis feature supported AI actions that have been developed to protect accounts…

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BrandBastion
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BrandBastion is a community management solution for 450+ advertisers, used to improve social performance, have better conversations, and protect brands. 1) Moderation + Alerts: Removes harmful comments 24/7, from spam to discrimination and brand attacks.2) Customer engagement: Detects…

58
LOOQME
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LOOQME is a tool for understanding and assessing the impact of mainstream and social networks on communications. All the important information, such as structured brand mentions and priority metrics, is available in the personal LOOQME Hub account. Who it is for: • PR specialists…

59
Neticle Media Intelligence

Neticle Media Intelligence is an intelligent media monitoring, media analysis and social listening tool that show users what the web thinks about a brand / company / products / services. The vendor states the system monitors the web in real-time and analyzes every mention with human-…

60
Newspoint
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Newspoint offers comprehensive media monitoring services (internet, press, radio, television) and offers analytical services (media audits, image audits, SEO audits, influencer mapping, employer branding analyzes, social media analytics). The vendor boasts Newspoint is the most…

61
Brandchats
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alerti
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Venuelabs
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WeLink
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Earshot
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evolve24
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Tweriod
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Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.

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360social.me
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myPresences
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TrendSpottr
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Parllay
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Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.

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Amobee Brand Intelligence

Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.

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Buzzcapture
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Buzzmetrics provides social listening and analytics capabilities.

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Mediatoolkit
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HowSociable
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Videos for Social Media Monitoring Tools

What is Social Listening?
09:37
Watch this video and learn how social listening can help you with your business.

Social Media Monitoring Tools TrustMap

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Learn More About Social Media Monitoring Tools

What are Social Media Monitoring Tools?

Social media monitoring tools offer tools to listen, track, and respond to content relevant to an industry, business, product, or event across social media services. Social media monitoring tools can be used to identify, observe, and analyze trends, competitors, and customer sentiment. They are also used to consolidate activity feeds on a central platform, including social media posts and comment responses about a business.They are most frequently used by marketing departments to inform social media advertising and marketing campaigns. They can also be used to gather insight in order to evaluate public relations effectiveness.

Social media monitoring tools provide insight into how to best use your online presence for maximum effectiveness. This includes data on best days to publish, the length of published content, and the best content to include. Social media monitoring tools can also offer user segmentation tools to personalize your social media posts to reach key demographics. Some social media monitoring tools products also offer competitor monitoring services, which includes competitor engagement, reach, impact analysis, and audience sentiment. Social media monitoring tools also automates many of the manual tasks that come with web and social media presence monitoring, allowing for users to focus on content creation and unique interaction with their audience.

Social media monitoring tools share many similarities with Social Media Management Tools. The primary difference is that social media monitoring tools focus on social listening through information gathering, detailed analysis, and impact measurement. Social Media Management tools may include these features, but they are much broader in scope. They manage and control accounts on multiple platforms simultaneously. As such, they are aimed for more responsive or proactive actions, allowing you to use insights gained from social media monitoring tools to take action and strategize effectively.

Social Media Monitoring Tools Features

The most common social media monitoring tools features are:

  • Social media consolidation and response platform
  • Social media search and query
  • Automated response bots
  • Keyword tracking and monitoring
  • Hashtag tracking and monitoring
  • RSS feed automation
  • Sentiment tracking and analysis
  • Publishing schedule management
  • Lead generation tools
  • Influencer outreach management
  • Community and audience management
  • Customer relationship management
  • Competitor listening
  • Media library and asset storage
  • White-label reporting
  • Alert and notification monitoring
  • Impression and reach analytics
  • User segmentation
  • Historical data analytics
  • Data exporting and customized template for reports
  • Data visualization tools
  • Knowledge and training database

Social Media Monitoring Tools Comparison

When choosing the right social media monitoring tools, consider the following:

Listening tools. The social listening capabilities of a social media monitoring tool will determine which one is best for you. If you need robust monitoring tools that expand beyond text information on popular social media sites, then there are specialized options for you. Awario tracks mentions in major social networks, but also from articles, blogs, forums, and news posts. Talkwalker offers tools to monitor video and audio content and extract relevant data.

Competitor insight. If you plan to use social listening to attract customers or develop marketing strategies, you may be interested in a product’s ability to monitor your competitors. Because of the ability for Social Media Monitoring Tools to track hashtags, keywords, and engagement, they tend to have some competitor observation options. However, Semrush offers more nuanced competitor listening tools, such as allowing you to analyze their audience sentiment, reach, impressions, and public relations.

Multilingual support. If you have a globalized scope for your online presence, you’ll want to ensure that your social media monitoring solution listens to content from multiple languages. Talkwalker supports 187 languages, while Mediatoolkit claims to be compatible to monitor in any language.

Pricing plans limitations. Pricing plans for social media monitoring tools are scalable. Paid plans offer a wide listening range, but more listening tools generally indicate a higher price point, which may be a barrier for smaller businesses or startups. There are some free (if limited) tools, but their use may require using multiple monitoring tools. For example, TweetDeck only provides support for monitoring on Twitter, but it is free, making it a great choice for beginning users or businesses who are only concerned with Twitter.

Collaboration tools. If you plan to have multiple users operate the software, or if you plan to eventually collaborate with social media influencers, you’ll want to ensure that the collective work process is simple to use. Socialbakers offers tools to directly contact and amplify social media influencers, including advanced feature that determine how much of an influencers' audience are fake accounts or bots. Sendible offers support for an unlimited number of project collaborators on their plans, making it great for large teams.

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Pricing Information

Paid social media monitoring tools prices range from $10 to $1000 per month at the lowest subscription tiers. Many vendors offer client-based pricing to meet your needs. There are several free social media monitoring tools products, but their functionality may be limited in the types of services that they offer or the number of users with access. Most paid options have free trials and demos.

More Resources

If leveraged correctly, social media can be a powerful tool for your business. The following resources should be helpful in learning to use social media monitoring to your advantage:

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Frequently Asked Questions

What is a social media monitoring tool?

Social media monitoring tools are applications that help marketers track data and behavior on social media (and online apps) for entire organizations.

How does social media monitoring work?

Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.

Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.

Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.



Why is social media monitoring important?

Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.

Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.