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The latest news about TrustRadius and the B2B tech buyer's journey

There is a widening trust gap in the B2B marketplace that should ring alarm bells for CMOs. In a recent study from TrustRadius, 85% of B2B vendors said they were open and honest about their product during the sales process. Yet only 36% of B2B buyers believe they got the full picture from their vendor. That is a problem because buyers are twice as likely to be influenced by vendors they believe are transparent and trustworthy.

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Authenticity and validation through independent resources are key factors for all B2B buyers. TrustRadius recently released “The 2018 B2B Buying Disconnect” report. This report included the vendor’s perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions. To learn more about how B2B vendors could benefit from this, We spoke to Megan Headley, Research Director, TrustRadius.

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TrustRadius, the most trusted B2B review platform, today released the 2018 B2B Buying Disconnect report, discovering that vendors who are more honest and open about their products are more likely to close the deal. This finding comes from TrustRadius’ annual study designed to explore the evolving relationship between technology buyers and vendors.

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We are part of a tectonic shift that’s happening in B2B purchasing across the world. Modern B2B technology buyers put more trust in their peers’ opinions than vendors, and sometimes more so than analysts who have not used a product themselves. They want the “real scoop” before they spend too much time on an evaluation, and certainly before they make a purchase.

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Austin, Sept 20th, 2017 [Newswire] – TrustRadius, the most trusted review platform for B2B technology, announced today that it has secured an additional $5.5 million in financing to accelerate growth and fuel continued product innovation. The latest round is led by LiveOak Venture Partners with ongoing participation from Mayfield. The company also added Bill Macaitis, former CMO at Slack and Zendesk and SVP Marketing at Salesforce, as a board advisor. To date, TrustRadius has raised $13 million in its quest to transform how business technology is bought and sold.

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Austin, Jan 24th, 2017 [PRWeb] – TrustRadius, the peer review and customer voice platform for business technology, today unveiled the findings from its 2017 B2B Buyer-Vendor Survey. For this study, the first designed to identify areas of alignment and disconnect in the B2B purchasing process, TrustRadius surveyed over 600 technology buyers and vendors. The results show that despite a trend toward independent research, 60% of buyers considered their vendor influential in the purchasing process. However, savvy buyers also take information from vendors with a grain of salt and consult other resources to investigate vendor claims and inform their decision.

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TrustRadius, the peer research and customer voice platform, today announced it has launched TrustQuotes™ for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their prospects and customers in entirely new ways. TrustQuotes™ for Salesforce improves deal velocity and win rate by arming sales teams with their best customer proof directly in Salesforce.

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Austin, TX – December 8, 2015 / Marketwired – TrustRadius, the trusted research platform for business technology buyers based upon in-depth user reviews, today announced the release of the TrustRadius trScore™ – a weighted average for aggregate ratings designed to ensure that reviews, ratings and product comparisons on TrustRadius are representative of legitimate and accurate customer sentiment.

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Austin, TX – November 18, 2015 / Marketwired – TrustRadius, the trusted research platform for business technology based upon in-depth user reviews, today announced it has set a new standard to increase the value and trustworthiness of online reviews. An industry first for business technology reviews, TrustRadius now displays information on the originating source of reviews and use of incentives given to reviewers.

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Austin, TX – November 17, 2015 – TrustRadius, the trusted research platform for business technology based upon in-depth user reviews and derivative research, today announced Pragmatic Marketing, the Industry Standard in technology product management, product marketing, training and education, is featuring TrustRadius Founder and CEO Vinay Bhagat as its November webinar guest presenter and executive thought-leader.

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