The latest news about TrustRadius and the B2B tech buyer's journey

TrustRadius CEO Vinay Bhagat Delivers Expert Insights on B2B Peer Reviews

Executive Thought-Leader Featured Speaker at Pragmatic Marketing Webinar

Austin, TX – November 17, 2015 – TrustRadius, the trusted research platform for business technology based upon in-depth user reviews and derivative research, today announced Pragmatic Marketing, the Industry Standard in technology product management, product marketing, training and education, is featuring TrustRadius Founder and CEO Vinay Bhagat as its November webinar guest presenter and executive thought-leader.

Online user reviews are increasingly becoming a critical factor in B2B technology purchasing. Prompted by mainstream reliance on consumer reviews through popular sites like Amazon, Yelp, Angie’s List and others, business professionals and technology buyers are shifting the way they research, review and select corporate technologies and business applications. Instrumental in this shift is the use of peer insights and information offered through online B2B review sites.

A recognized and respected technology, digital media and industry thought-leader and frequent industry speaker, Mr. Bhagat will headline a highly informative and dynamic session titled ‘How to Rise Above the Competition Using Peer Reviews’ on Tuesday November 17th at 10:00 am PT/1:00 PM ET. In this 50 minutes presentation, attendees, including technology executives and product management and marketing professionals, will gain expert insight on peer reviews; what constitutes quality, credible and valuable content; and learn how to leverage user-generated content to drive brand acquisition, accelerate deal cycles and lift buyer conversion.

Pragmatic Marketing will also feature TrustRadius VP of Marketing Bertrand Hazard in its November issue of Pragmatic Marketing Monthly. Professionals interested in attending Tuesday’s webinar can register HERE. Attendees are also invited to speak directly with Mr. Bhagat following the webinar by contacting TrustRadius at or by visiting the company’s corporate website at

About TrustRadius™

TrustRadius is the leading research platform for business software based on authentic, in-depth user reviews. We help users make better product selection, implementation, and usage decisions. Every reviewer is authenticated and every review vetted before publishing. Unlike simple rating sites, TrustRadius reviews are structured and substantive, averaging over 500 words. Reviewers can also update their reviews to keep them current. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market.