Survey & Forms Building Tools

TrustRadius Top Rated for 2023

Top Rated Products

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Jotform

Jotform Enterprise is a digital workspace productivity tool that provides a platform for organizations. The aim of Jotform Enterprise is to give companies an easy-to-navigate tool that makes reaching out to customers, collaborating with coworkers, and collecting e-signatures and…

2
Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

3
Mailchimp

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer…

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Able2Extract Professional

Able2Extract Professional, is a PDF converter, editor, and creator - a PDF suite that aims to cut down on time spent dealing with PDFs and increase PDF productivity in the office.Able2Extract lets users convert scanned (multi-language OCR included) and native PDFs to more than 10…

53
SmartIQ

SmartIQ (formerly Intelledox) is a digital experience and transaction management application providing digitization of forms and customer workflow automation to support faster customer onboarding and servicing. Intelledox was acquired by Smart Communications in July of 2019.

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Lightning Tools Lightning Forms

Lightning Forms is a SharePoint list form design tool that aims to enable users to improve the logic, layout and styling of responsive SharePoint Forms. Lightning Forms offers cascading lookups, customized buttons with actions, repeating lists integration, tab controls, styling…

55
Plerdy

Plerdy is a set of tools for website UX, SEO and CRO improvement. Today in Plerdy are available:- Website Heatmap tools. A click heatmap is a tool that shows how users behave when they visit a web page. This data reflects the most often clicked elements, scroll depth, popular parts…

56
Fulcrum

Fulcrum is a hosted mobile forms platform that enables users to build custom apps for capturing information from the field. Users can design forms using the intuitive, web-based drag-and-drop designer and deploy to their mobile workforce for gathering information like Text, Photos,…

57
Workday Peakon Employee Voice

Peakon is an employee engagement application now from Workday (acquired August 2021) which emphasizes getting useful and actionable data from employee surveys, and with that as a goal includes features to ensure all employees are sufficiently included, that surveys do not induce…

58
Grist

Grist combines the capabilities of spreadsheets, databases and app builders. Using a familiar spreadsheet interface, information can be organized as a relational database, and dashboards built using drag-and-drop. Solving spreadsheet problems Ensures data is well-structured and…

59
Sprig

Sprig (formerly UserLeap) headquartered in San Francisco offers user research technology that helps research and product teams learn from their customers in real-time and deliver product experiences. Sprig is used to ensure user research happens early and often throughout the product…

60
Retently

Retently offers NPS surveys to measure customer satisfaction.

61
Gravity Forms

Gravity Forms from Rocketgenius is a form builder plugin on WordPress used to add a survey feature to websites.

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Novi Survey

Novi Survey offers both a hosted cloud deployment and an on-premise installable survey software for businesses of any size.

63
Intouch Insight

Intouch Insight offers a portfolio of customer experience management (CEM) products and services that promise to help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch was founded in 1992 and works with over 300 brands…

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ProProfs Survey Maker

ProProfs Survey Maker is a tool used by instructors, online marketers, educational institutions and business organizations to create comprehensive online surveys. The survey software is bundled with advanced features such as multiple question types, detailed reports and statistics…

65
Feedier

Feedier offers an experience management platform that enables users to automatically collect real-time feedback. The vendor states having an automated platform allows users to collect clear and quantifiable insights to facilitate at scale actions. Collect and analyze data via the…

66
SurveyLab

SurveyLab is a professional survey tool that can be used in the multiple areas that include: Customer Experience Managerment, HR (incl. 360 Feedback), Market Research, online tests and forms.The product has been in the market for 10 years.The vendor says their distinguishing feature…

67
BlockSurvey

BlockSurvey helps people run sensitive surveys. It's end-to-end encrypted. Presented is a solution like SIGNAL, for forms & Surveys.No ads, no trackers. BlockSurvey is designed to help protect respondents' privacy. It's built on Stacks blockchain, which is powered by Bitcoin.

68
Omniconvert Explore

Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert…

69
Headlessforms

Headlessforms is a backend tool that enables online form creators to receive respondents’ submissions in real-time without the need for code or other infrastructure. It's presented as a ideal for WordPress, Netlify, Vercel, Github Pages, or any static site.

70
GatedContent.com

GatedContent.com is an enterprises solution for managing and scaling lead generation forms. Web conversion forms (or gates) are templated in the cloud platform with the data specifications, privacy standards and technology integrations the user defines. Marketing or operational users…

71
eSurveysPro.com

eSurveysPro.com offers a survey editor that is designed to make it easy to quickly create professional looking online surveys. The existing survey templates library includes ready to use questionnaires like customer satisfaction surveys, HR surveys, etc. It also includes 19 question…

72
Sawtooth Lighthouse Studio

Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.

73
InMoment XI Platform

InMoment's Voice of the Customer product helps companies gather customer feedback and channel it to the right individuals in the organization. InMoment was created when Empathica and Mindshare combined into one company.

74
Perceptyx

Perceptyx, from the company of the same name in Temecula, combines employee surveys and people analytics to help users see more of what’s going on in an organization, and how to drive it forward. Users can build multiple reporting demographics and linkage to performance metrics so…

75
Altova SurveyMaker

Altova SurveyMaker aims to make it fast and easy to design professional surveys on many devices: iPhone, iPad, Android phone, Windows computer, or any web browser.

Learn More About Survey & Forms Building Tools

What are Survey and Forms Building Tools?

For businesses, online surveys can provide important feedback for various insights including customer satisfaction, product reviews, and recommendations. Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data.

Survey tools allow users to create and distribute surveys, where they can then collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms, with tools such as advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on survey creation and response, which users can then use other data input resources to complete the review process.

Survey and Forms Building Tools Features

Most Survey and Forms Building Tools have the following features:

  • Manage multiple users and user roles
  • Maintain survey ownership
  • Manage response data permissions
  • Multiple choice
  • Data governance
  • Checkboxes
  • Sliding scale
  • Ratings
  • Matrix questions
  • Open-ended free responses
  • Template customization
  • Notifications and alerts (triggered by responses or opt-outs)
  • Scheduling for survey publication and closure
  • Follow-up emails to respondents
  • Integration with other platforms (i.e., social media and CRM)

Survey and Forms Building Tools Comparison

Before purchasing Survey and Forms Building Tools, buyers should consider the following factors:

Use Case: Businesses should consider a platform that best fits the type of survey they’re trying to conduct (i.e., CSAT surveys, employee feedback surveys (360 Degree feedback), marketing surveys, or research studies). Each of these surveys contains different features and layouts to optimize data collection. Choosing the wrong template for the data they’re trying to collect, there may be a negative impact the effectiveness of their survey. Software capacity for cross-channel distribution should also be considered.

Data Export: If a business already has pre-compiled data they want to be considered in a survey they’re running, they should consider a vendor that offers enhanced export support from third–party sources. For businesses that conduct in-person and online surveys, this is an imperative feature to be included to save time and money while collecting and analyzing data.

Crowdsourcing Capabilities: This is an important feature to consider for users that lack access to a pre-established mailing list or customer. For an additional fee, organizations can pay for a survey vendor to access their survey pool, with a view towards growing their user base.

Survey Logic: Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:

  • Conditional questions
  • Question branching
  • Randomization
  • Quesiton piping

Different tools support different types of logic and to varying levels of complexity.

Start a Survey and Forms Building Tools comparison here

Pricing Information

Survey tools are usually priced based on the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free, which works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo, covering up to 1,000 respondents and basic reporting, with pricing running as high as 400 dollars per month. This price level typically includes data export, integrations, and analytics, in addition to a far greater number of respondents.

More Resources

More resources are available on the TrustRadius Buyer and Vendor Blogs:

An online survey is a questionnaire that people can complete over the Internet.

Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.

Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

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Frequently Asked Questions

What do Survey and Forms Building Tools do?

Survey and Forms Building Tools provide organizations with the ability to create survey and questionnaire forms and receive feedback on a variety of business aspects such as customer satisfaction and product reviews. Businesses can use this software by itself, or as an integration with other data collection platforms.

What are the benefits of using Survey and Forms Building Tools?

Survey and Form Building Tools provide important insight and feedback for businesses from their customer and client base. The data collected can be used to improve a variety of different business operations, promote employee and customer wellness, and find ways to reduce costs.

What are the best Survey and Forms Building Tools products?

The most popular Survey and Forms Building Tools include:

How much does Survey and Forms Building Tools cost?

Pricing for Survey and Form Building Tools is typically based on the number of respondents as well as analytics capabilities. Many open-source options are available that work for smaller audience bases and small-scale surveys. For paid survey platforms, monthly subscriptions range from $15 a month up to $400 a month.