Trade Promotion Management Software

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Top Rated Products

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Anaplan

Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across…

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Si-DAX for CPG

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Effectmanager
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WinTheMarket
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Blacksmith Applications by TELUS Consumer Goods

Blacksmith Applications by TELUS Agriculture & Consumer Goods solutions include trade promotion management (TPM), trade promotion optimization (TPO), advanced analytics, sales enablement, tech-enabled consulting, and services like claims processing, deduction management, shopper…

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Agile Promoter

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Shippio
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CMP.X
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Let?s Plan
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36
Rebatify
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A rebate and incentive management app for manufacturers featuring a wizard screens that guides users through setup and implementation of a rebate management program.

37
360insights
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360insights is a global channel technology provider offering its Channel Success Platform™, with the first integrated cloud solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated…

38
TCS Optumera
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TCS Optumera™ AI-powered retail optimization suite, helps to optimize merchandising and supply chain decisions in an integrated manner. Retailers have seen 3-5% increase in sales, ~50% reduction in time spent, 5x more strategies and 20-30% reduction in costs.

39
Ivy Distribution Management System

A solution for sales, marketing, distribution, and supply chain to help create a unified distribution process ready for the future. The solution supports channel management, master data management, pricing control, ordering, inventory control, trade promotions, claims, and field…

40
UpClear BluePlanner
0 reviews

UpClear headquartered in New York provides Revenue Management software for Consumer Goods manufacturers. Sales Planning, Trade Promotion Management (TPM), Analytics, and Optimization. BluePlanner is a modular cloud-based solution, supporting the promotion life cycle and each of UpClear’…

41
Visualfabriq Trade Promotion Master

Trade Promotion Master, a product from Visualfabriq in Maarssen, is designed to give users the opportunity to run different what-if scenarios, and see the full financial and volume results.

42
Wise Athena
0 reviews

Wise Athena in Houston provides a software platform for the consumer goods industry. With a suite of pricing and trade promotion optimization software: constraint-based predictive optimization, optimization through iterative scenarios, prediction of “best” price and promotion option,…

43
FuturMaster Bloom Platform

FuturMaster is a software vendor specializing in providing Supply Chain Planning, Integrated Business Planning, and Trade Promotions X (Management and Optimization) solutions. FuturMaster's Demand Management solution, delivered on the Bloom Platform, is used to improve demand forecasting…

44
Fountain9 Kronoscope

Fountain9's flagship product, Kronoscope, uses AI to predict future inventory imbalances which lead to out of stock situations or wastage, and also recommends best ways of minimizing their impact.

45
Adesso TPM
0 reviews

Adesso Solutions in Rolling Meadows is a provider of Trade Promotion Effectiveness (TPE) for small and medium-sized Consumer Packaged Goods manufacturers. Adesso solutions include the Trade Promotion Management (TPM) system, Flamingo TPM, along with consultative trade effectiveness…

46
CPGvision
0 reviews

CPGvision offers a fully integrated platform for CPG brands to manage and optimize their trade promotions. The software puts AI and Machine Learning into users' hands with its full cycle TPM, TPO, and Price Optimization features.

47
Kantar Sales Performance Platform

The Kantar Sales Performance Platform enables the automation of key commercial processes through end-to-end dedicated solutions. The solution includes Trade Promotion Management & Optimisation capabilities designed to increase revenues and margins through an integrated sales planning…

48
Wipro Promax
0 reviews

Wipro’s Promax suite of solutions for Trade Promotion Management and Optimization (TPM, TPO, or TPx) has evolved from collaboration with global consumer goods (CG) manufacturers and retailers.

49
Oracle Trade Management

Oracle Trade Management is an application that administers trade spending programs with closed-loop planning / execution / analysis tools ands solutions enables companies to optimize the execution and impact of trade promotions across the entire demand chain. Trade Management is…

50
Rebate Key
0 reviews

Rebate Key helps buyers and sellers create cashback rebates & coupon campaigns

Learn More About Trade Promotion Management Software

What is Trade Promotion Management (TPM) Software?

Trade promotion management (TPM) software helps retailers and manufactures plan, execute, analyze, and report on trade promotion campaigns. These trade promotion efforts (such as discounts, coupons, and other incentives) help organizations build and maintain market share, usually within consumer goods markets. TPM software encompasses elements of budget management and planning, supply and demand planning, trade promotion optimization, and analytics & reporting.


In rapidly changing consumer environments, leveraging up-to-date data and analysis is key to maximizing the impact of trade promotion campaigns. With this focus in mind, some products emphasize their trade optimization capabilities. While many vendors use TPM and TPO interchangeably, TPO can signal a greater focus on the analytics capabilities and data-driven decision-making, vs the more direct or logistical trade promotion tools traditionally used in TPM.


Trade promotion management software helps organizations and internal decision-makers plan and scale trade promotion campaigns using current data and actionable insights. With more informed decision-making, organizations can improve their overall ROI from trade promotion efforts. TPM software also offers improvements in process and planning efficiency. This can reduce time spent on menial functions and improve time to execution.



TPM software is usually used by finance, sales, or operations staff, or others directly involved with demand planning and forecasting. Overall, it is most heavily used by retail organizations, although there may be other edge cases. Many TPM products are implemented as standalone systems, with some larger financial systems offering TPM capabilities. Standalone TPM software can be expected to integrate with other systems, such as retail management tools, supply chain management systems, and logistics software.


Trade Promotion Management Software Comparison

When comparing trade promotion management products, consider these factors:


  • Campaign Scalability: Will the business need to manage a growing number of trade promotion campaigns over time? If so, how well will each product handle that scaling? Consider factors like the ease of managing multiple campaigns from a central dashboard, adjustable drill-downs and campaign granularity, and any pricing considerations.

  • Data Management: How well does each platform intake and handle relevant trade promotion data? Is data updated in real time? Are there automated dataflows from other systems into TPM software for rapid analytics?

  • Data Visualization: How effective and easy is the reporting within the TPM platform? Can TPM KPIs, goals, progress, and other data be easily visualized for executive review and analysis?


Start a trade promotion management software comparison here


Pricing Information

Pricing will vary by whether a given product is a standalone TPM software or part of a larger financial planning or sales planning platform. Pricing can range in the hundreds of dollars a month, but specific pricing details usually need to be sourced by quote from the vendors.

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Frequently Asked Questions

What is trade promotion optimization?

Trade promotion optimization may be used interchangeably with TPM, but can also refer to a greater emphasis on analytics and customization around trade promotion campaigns, vs. more direct management functions.

Who uses trade promotion management software?

TPM software is most heavily used by sales, finance, and operations specialists in the retail and manufacturing industries.

What’s the difference between trade and consumer promotion?

Technically-speaking Trade promotion targets retailer organizations (B2B), while consumer promotion targets end-consumers (B2C). However, some TPM software may cover both use cases.

What are the benefits of trade promotion management software?

TPM software improves trade promotion ROI and internal planning and management efficiency.