How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

Reviews work for B2B technology buyers. 56% of buyers are using reviews when the purchase new business technology. And scaling up…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

The buyers’ journey to find the perfect software match is not the same as it used to be. When options were…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In…

Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re…

The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels.…

Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology…

The 2019 B2B Buying Disconnect No, this isn’t some kind of lightbulb joke. What do today’s software buyers really look like?…

We know you want to put your best foot forward with your marketing strategy, especially when it comes to advertising. Ads…

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

The Summit on Customer Engagement (SCE) is the premier event in the country for Customer Marketing and Customer Advocacy professionals. Of…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open…

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author