How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

Our Founder and CEO, Vinay Bhagat, had the opportunity to speak at the Chief Marketing Officer Summit by CMO Alliance on the topic, “The Age of the Self-Service Buyer.”

The elimination of third-party cookies will undoubtedly create opportunities for brands to find new ways to connect with and earn the trust of their core audience while also improving brand engagement.

Companies like Zoom, Slack, Hubspot, Procore, and Mailchimp are crushing it. Zoom is a household verb with strong revenue growth…

Use these proven tactics to drive reviews at virtual events of all types.

How marketing teams can better use the different types of intent to engage with their ideal customers.

Power a new type of B2B marketing with intent data. Learn more about the different types out there to get…

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even…

Over the past seven years of running Top Rated awards at TrustRadius, we’ve seen three distinct levels of vendor promotion:…

Please note: this post was updated on September 1, 2021, to include the Free. Intent Data Analysis offer. Field sales…

When we launched the biggest B2B report of 2021, the B2B Buying Disconnect, we knew our readers want even more…

Since the onset of the pandemic, the events industry went from a thriving $1.07 Trillion global industry to obsolete almost…

TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP…

A Free TrustRadius guide and toolkit to drive customer reviews online.

Our very own  Emily Sue Tomac, Senior Research Manager at TrustRadius, recently sat down with Courtney Wendel-Stevenson,  Senior Manager of…

Last week I hosted a webinar explaining some of how we focused on SEO to drive 3x growth in traffic…

We recently implemented a new set of SEO best practices for the TrustRadius blog, and our goals were simple:  Rapidly…

Summary Conducting on-page SEO tests can be a low-effort, high-impact strategy to grow website traffic. Title tag and meta description…

Last week Vinay Bhagat, Founder & CEO of TrustRadius, talked with Thomas Been, CMO of Druva, about how Druva has…

It’s been a challenging few weeks for us marketers. Last week, we took stock of those challenges in a webinar…

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author