How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

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TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP of…

A TrustRadius guide and toolkit to drive customer reviews online.

Our very own  Emily Sue Tomac, Senior Research Manager at TrustRadius, recently sat down with Courtney Wendel-Stevenson,  Senior Manager of Community…

Last week I hosted a webinar explaining some of how we focused on SEO to drive 3x growth in traffic to…

We recently implemented a new set of SEO best practices for the TrustRadius blog, and our goals were simple:  Rapidly increase…

Summary Conducting on-page SEO tests can be a low-effort, high-impact strategy to grow website traffic. Title tag and meta description tests…

Last week Vinay Bhagat, Founder & CEO of TrustRadius, talked with Thomas Been, CMO of Druva, about how Druva has rapidly…

It’s been a challenging few weeks for us marketers. Last week, we took stock of those challenges in a webinar with…

COVID-19 has businesses making some hard decisions. In our digital age, companies can still get work done outside of the office—but…

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

Reviews work for B2B technology buyers. 56% of buyers are using reviews when the purchase new business technology. And scaling up…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

The buyers’ journey to find the perfect software match is not the same as it used to be. When options were…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In…

Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re…

The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels.…

Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author