How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In…

Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re…

The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels.…

Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology…

The 2019 B2B Buying Disconnect No, this isn’t some kind of lightbulb joke. What do today’s software buyers really look like?…

We know you want to put your best foot forward with your marketing strategy, especially when it comes to advertising. Ads…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA This year, for our annual industry study,…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

The Summit on Customer Engagement (SCE) is the premier event in the country for Customer Marketing and Customer Advocacy professionals. Of…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open…

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They…

In our webinar Why Your Buyers Don’t Trust You & How To Fix It, Drift’s VP of Marketing Dave Gerhardt sat…

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau,…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA We are excited to release the 2018…

Chandar Pattabhiram is the CMO of Coupa, a cloud-based spend management platform, and previously led marketing at Marketo and Badgeville. He…

Marketing and selling B2B technology isn’t easy. Bill Macaitis, who has led marketing at Slack, Zendesk and Salesforce and is now…

When it comes to signing on the dotted line for a new tech product, do reviews influence the economic buyer? In…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author