How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Bob London, founder and CEO of Chief Listening Officers, helps B2B companies develop marketing strategies by tuning in to their customers’…

Peer reviews have reached a historic level of importance in the buying process, according to Demand Gen Report’s seventh annual B2B…

Bill Macaitis has led marketing at some of B2B technology’s most iconic and fastest growing companies, including Slack, Zendesk and Salesforce.…

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to…

The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically,…

If you want to accelerate pipeline and improve win rate, the solution is hiding in plain site. Your customers are an…

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of…

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of…

The last decade has seen B2B technology marketers adapt to many shifts in distribution model and buyer behavior. Like consumers, business…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author