How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

Originally published on PRWeb on November 19th, 2019. The average buyer, according to the newest survey by TrustRadius, consults 5.1 different…

*This post has been updated on November 25, 2019 with the Q4 2019 Buyer’s Guide publication schedule.* Your buyers are already…

Data Center Backup solutions have long been viewed as a necessary insurance policy for businesses. But in the face of modern…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

Funding will expand footprint in Austin headquarters and continue to grow trusted review network  AUSTIN, Texas, July 23, 2019 — TrustRadius,…

We at TrustRadius are pleased to announce that we’ve been named one of Austin’s Best Places to Work by the Austin…

Buying iPaaS software in 2019 Integration is quickly becoming a core requirement for companies of all sizes as data sharing, from…

Quality time with clients is important, but ensuring that you create a space for clients where you’re proving value is what…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

Since they launched in 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of the best…

When you hear the word “millennial,” the first image that comes to mind is often a 22-year-old college student glued to…

If you work in tech marketing, you have probably also researched or purchased marketing tech for your company. So you might…

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau,…

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk…

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers…

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time…

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship…

On the second day of Advocamp 2017, three TrustRadius customers joined our CEO Vinay Bhagat on the main stage to discuss…

We can’t wait to sit around the campfire and meet our fellow customer fanatics Dec. 6-8 at Advocamp! We’re also excited…

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author