How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

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Raise your hand if you saw more changes in your organization over the last two years than you have in the past several years combined.

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings…

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to…

A/B testing tools are a way for companies to make more money by putting forward the best version of their…

Corporate LMS allows employers to teach their teams the skills they need to succeed. See the latest market updates here.

In a post-COVID world rocked by the “Great Resignation,” ATS software is more important than ever. This is the 2021 ATS Market Update.

A growing number of contenders are fighting for market share in the HR Management software market. This is the 2021 update.

Firewall and security systems are becoming more important than ever. Learn more about the current and future state of firewall software here.

Unified Communication as a service, or UCaaS, has become more important than ever. Learn more about the current state and future of this market here.

In this post we explore popular eCommerce tools and how the eCommerce software industry has changed as a result of the COVID-19 pandemic.

Contact center software has exploded in the past year. The pandemic has generated new opportunities and investment in the market. Learn more here.

ERP software not only endured the pandemic, but it has also seen significant growth. These statistics show the market realities and the huge ROI of ERP.

Millennials have taken the workforce by storm, and now dominate the B2B buying process. Here’s what they want.

As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world. 

CRM is more important than ever. These stats show the reality of how customer relationship software is currently, and how it is changing.

Out of all the software markets that boomed after COVID-19, video conferencing may be the biggest of them all. Learn more about this here.

Marketers, listen up: buyers don’t trust your marketing collateral. But they do trust B2B customer reviews.  Year over year, research…

**Updated December 11, 2020 with new data from the TrustRadius research team COVID-19 cases in the United States are at…

**Updated on December 11, 2020 with new data from the TrustRadius research team The coronavirus pandemic caused radical changes in…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

3 posts by this author