How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Marketers, listen up: buyers don’t trust your marketing collateral. But they do trust B2B customer reviews.  Year over year, research shows…

**Updated December 11, 2020 with new data from the TrustRadius research team COVID-19 cases in the United States are at an…

**Updated on December 11, 2020 with new data from the TrustRadius research team The coronavirus pandemic caused radical changes in software…

The first annual TrustRadius People of Color in Tech Report is a timely and necessary study that addresses the lack of diversity in the tech industry.

Since the onset of the pandemic, the events industry went from a thriving $1.07 Trillion global industry to obsolete almost overnight.…

The International Monetary Fund recently announced its formal analysis of the COVID-19 pandemic’s effect on the global economy. They predict a…

Over the past few months, we’ve collected and analyzed thousands of data points around organizations’ responses to the COVID-19 pandemic. With…

Companies have stabilized their software spending plans for the rest of 2020 after several months of turbulence. As near-term plans become…

State and local economies are now reopening in the U.S., bringing shoppers back to storefronts and employees back to the office.…

For as long there’s been a tech industry, there has been concern about its stark lack of diversity. Think of it…

The COVID-19 pandemic has shifted from a disruption to a long-term reality until a vaccine can be developed and distributed. As…

Over the past 5 years, cloud storage systems have seen growing buyer activity as more and more businesses move away from…

Human connection is more important than ever as the world battles COVID-19. The internet has played a pivotal role in disseminating…

The COVID-19 pandemic has brought a previously unimaginable level of chaos and uncertainty. It has also catalyzed one of the largest…

At the beginning of March this year, TrustRadius published our second annual Women in Tech Report in celebration of International Women’s…

Throughout the COVID-19 pandemic, TrustRadius has been monitoring where buyer interest rose and fell for key software categories. In early March,…

Will technology purchase power revert to execs in the wake of COVID-19? As global coronavirus pandemic reshapes the workforce and the…

*Updated on April 9, 2020 The coronavirus pandemic continues to have a tragic impact on our community. According to Splunk’s interactive…

It’s been a challenging few weeks for us marketers. Last week, we took stock of those challenges in a webinar with…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author