How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They…

Since they launched in 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of the best…

When you hear the word “millennial,” the first image that comes to mind is often a 22-year-old college student glued to…

The SaaS Report recently published their 2018 Top 50 SaaS CEO list. The CEOs were selected based on feedback from employees…

In our webinar Why Your Buyers Don’t Trust You & How To Fix It, Drift’s VP of Marketing Dave Gerhardt sat…

If you work in tech marketing, you have probably also researched or purchased marketing tech for your company. So you might…

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau,…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk…

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers…

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time…

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss…

We can’t wait to sit around the campfire and meet our fellow customer fanatics Dec. 6-8 at Advocamp! We’re also excited…

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author