How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings…

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to…

Millennials have taken the workforce by storm, and now dominate the B2B buying process. Here’s what they want.

Today TrustRadius is excited to announce a new feature that enhances visibility for your site in Google’s organic search results.

A good review program not only includes multiple campaigns to drive reviews, but also features inclusion at multiple touchpoints: in…

A Free TrustRadius guide and toolkit to drive customer reviews online.

Millions of tech buyers visit websites like TrustRadius each year. They’re looking for confirmation that they’re evaluating the right products.…

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of…

Winter is here – and believe it or not, so is a new decade! As the year (and the temperature)…

The Review Site User’s Bill of Rights The right to freely compare products The right to read reviews from users…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect…

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make…

Hosting a user conference is one of the best ways to get seriously good face time with your clients. However,…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA This year, for our annual industry…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales,…

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author