How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

Winter is here – and believe it or not, so is a new decade! As the year (and the temperature) winds…

The Review Site User’s Bill of Rights The right to freely compare products The right to read reviews from users like…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your customer…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

Hosting a user conference is one of the best ways to get seriously good face time with your clients. However, it…

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They…

When you hear the word “millennial,” the first image that comes to mind is often a 22-year-old college student glued to…

The SaaS Report recently published their 2018 Top 50 SaaS CEO list. The CEOs were selected based on feedback from employees…

In our webinar Why Your Buyers Don’t Trust You & How To Fix It, Drift’s VP of Marketing Dave Gerhardt sat…

If you work in tech marketing, you have probably also researched or purchased marketing tech for your company. So you might…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

8 posts by this author