How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The Impact of COVID-19 on Women in Tech by Sam Huisache
Web Conferencing Buyer Statistics and Trends by Elizabeth Sullivan-Hasson

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time…

On the second day of Advocamp 2017, three TrustRadius customers joined our CEO Vinay Bhagat on the main stage to discuss…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss…

We can’t wait to sit around the campfire and meet our fellow customer fanatics Dec. 6-8 at Advocamp! We’re also excited…

Sitting at the juncture of B2B buyers and vendors, we hear a spectrum of opinions — often contradictory — about vendor-produced…

Jeb Dasteel is the Chief Customer Officer at Oracle and co-author, with Craig LeGrande and Amir Hartman, of Competing for Customers:…

Recently, marketing automation vendor Marketo partnered with Illuminas to conduct research on The State of Engagement in 2017. They surveyed 1,192…

Marketing and selling B2B technology isn’t easy. Bill Macaitis, who has led marketing at Slack, Zendesk and Salesforce and is now…

Bob London, founder and CEO of Chief Listening Officers, helps B2B companies develop marketing strategies by tuning in to their customers’…

If you’re thinking about a review program, you probably know that your buyers would rather hear from your customers — the…

Tiffany Nels is the CMO of Lifesize, a video conferencing solution that has evolved from hardware-focused company to a robust cloud-based…

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before…

Bill Macaitis has led marketing at some of B2B technology’s most iconic and fastest growing companies, including Slack, Zendesk and Salesforce.…

Thomas Been, CMO of TIBCO, was recently named Marketing Executive of the Year by PR World Awards. We recently spoke to…

Bill Lee is the founder of the Center for Customer Engagement, where he has built a community of top-tier corporations that…

Our recent research has shown how B2B buyers are using reviews to compare products, build their short and long lists, and…

If you work for a software vendor, you probably already know that your buyers are using TrustRadius.com and other review sites…

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to develop…

The TrustRadius Research team interacts regularly with software vendors, and we usually get a lot of questions about reviews — specifically,…

If you want to accelerate pipeline and improve win rate, the solution is hiding in plain site. Your customers are an…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author