How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can relate…

Today TrustRadius is excited to announce a new feature that enhances visibility for your site in Google’s organic search results.

“Be agile enough to message buyers where they are. it’s nothing new, it’s just good marketing.” Sonya Hansen, Director of Demand…

Optimizely’s Business Hurdle For their 2019 year-end campaign, Optimizely wanted to boost incoming leads without spending additional budget. Senior Demand Generation…

Millions of tech buyers visit websites like TrustRadius each year. They’re looking for confirmation that they’re evaluating the right products. They’re…

Last week, TrustRadius launched our TRUE program to champion transparency in the industry of software reviews. TRUE recognizes vendors who are…

Updated on April 29, 2020 Top Rated awards showcase today’s best products based solely on user feedback and satisfaction scores. Real customer…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads diminish…

Since 2016, the TrustRadius Top Rated Awards have driven the industry standard for unbiased recognition of the best B2B technology products.…

One key ingredient of every successful business is great people. Even before they become profitable, businesses are built by people that…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA This year, for our annual industry study,…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

Effective January 31st, Gartner Peer Insights will make some key changes to the way they handle customer reviews. These are changes…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA We are excited to release the 2018…

On Sept. 21, over 350 marketing executives gathered at the Computer History Museum for TiE Silicon Valley’s CMO Inflect. The event focused…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author