How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings…

Buyer intent is everywhere, however, it’s not well understood by many B2B marketers. Only 40% of marketers today are using…

TrustRadius believes in the power of fair reviews, both for the buyer and the vendor. According to buyers, user reviews…

Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can…

Today TrustRadius is excited to announce a new feature that enhances visibility for your site in Google’s organic search results.

“Be agile enough to message buyers where they are. it’s nothing new, it’s just good marketing.” Sonya Hansen, Director of…

Optimizely’s Business Hurdle For their 2019 year-end campaign, Optimizely wanted to boost incoming leads without spending additional budget. Senior Demand…

Millions of tech buyers visit websites like TrustRadius each year. They’re looking for confirmation that they’re evaluating the right products.…

Last week, TrustRadius launched our TRUE program to champion transparency in the industry of software reviews. TRUE recognizes vendors who…

Updated on April 29, 2020 Top Rated awards showcase today’s best products based solely on user feedback and satisfaction scores. Real…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by…

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads…

Since 2016, the TrustRadius Top Rated Awards have driven the industry standard for unbiased recognition of the best B2B technology…

One key ingredient of every successful business is great people. Even before they become profitable, businesses are built by people…

This is old news. We’ve got new research for 2021. SEE THE NEW DATA This year, for our annual industry…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales,…

Effective January 31st, Gartner Peer Insights will make some key changes to the way they handle customer reviews. These are…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author