How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads diminish…

Since 2016, the TrustRadius Top Rated Awards have driven the industry standard for unbiased recognition of the best B2B technology products.…

One key ingredient of every successful business is great people. Even before they become profitable, businesses are built by people that…

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

Effective January 31st, Gartner Peer Insights will make some key changes to the way they handle customer reviews. These are changes…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers…

On Sept. 21, over 350 marketing executives gathered at the Computer History Museum for TiE Silicon Valley’s CMO Inflect. The event focused…

If you’re thinking about a review program, you probably know that your buyers would rather hear from your customers — the…

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before…

Bill Lee is the founder of the Center for Customer Engagement, where he has built a community of top-tier corporations that…

The Birth of TrustRadius It was December 2011. I was shopping for a gift for my wife, a coffee machine, so…

We recently asked technology buyers and vendors to help us answer some big questions about the technology purchasing process. At a…

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of…

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author