Data Center Backup solutions have long been viewed as a necessary insurance policy for businesses. But in the face of modern causes of data loss, backup is more likely to be understood as the best possible remediation against all kinds of catastrophic threats.
But buying a Data Center Backup solution can be a lengthy and difficult process. With the changing landscape of features offered by these tools, buyers want to ensure that they select a solution that is the right fit for their business.
To help buyers navigate the challenges of the Data Center Backup software buying process, we’ve created The Buyer’s Guide to Data Center Backup Software. The guide is designed to help buyers make more informed purchasing decisions, breaking down common questions and pain points these buyers will face along the way. It also includes a breakdown of how the industry’s top products address each need.
There’s a lot that Data Center Backup software vendors can learn from this research as well. It’s no secret that understanding what buyers want can improve everything from the sales process to marketing, messaging, and even the product itself! Here’s what vendors need to know about the realities of the Data Center Backup software buyer’s journey.
Today’s top Data Center Backup solutions
Based on the state of the industry, buyer research, and reviews on TrustRadius, the guide also includes at-a-glance views of Data Center Backup products. These product spotlights, called TrustBriefs, highlight 7 of the most-reviewed Data Center Backup products on TrustRadius, including:
- Veeam Backup & Replication
- Acronis Backup
- Vembu BDR Suite
- Nakivo Backup & Replication
These TrustBriefs are designed to help buyers navigate their evaluations more effectively.
Pain points for Data Center Backup buyers
Our research revealed that while buyers are generally happy with their Data Center Backup solution, some would not make the same buying decisions today. 94% of Data Center Backup users are happy with their current solution, but 1 in 5 would not make the same purchase today.
There are three crucial trends in the Data Center Backup space that influence this:
- The emergence of Converged Secondary Storage, which pushes IT professionals to think beyond backup
- Copy data management, as some estimates suggest that over half of data stored by enterprises is copy data
- The rise of both cloud storage and hybrid storage
Of these three, many IT professionals highlight cloud storage as the reason they are considering replacing their backup solution. Our survey indicated that 46% back up data to the cloud today. Another 31% say they are planning on doing so soon. Here are some of their comments:
“Five years ago, when we purchased this, it was one of the better options out there. Since that time our back up needs have changed, and also there have been more players in the market, especially in regard to cloud.”
“We might need to reevaluate TSM licenses as we are moving to cloud and there is a pressure to cut down cost and use cloud based backup/restore (snapshot) going forward.”
“I feel there are better solutions out there. We bought it when we have physical servers, now we are virtual.”
How to use the Data Center Backup Buyer’s Guide
Though it is called a buyer’s guide, this report isn’t only for professionals currently in the market for a new Data Center Backup solution. As a vendor, this guide is a great way to visualize how your Data Center Backup software measures up to others in the market. Download your free copy today to see what your customers are saying about you! (And if you’re not featured in the guide, don’t miss out on this easy-to-digest competitive intelligence on key players in your market.)
We know that today’s buyers use multiple resources when looking for new software solutions. In fact, the average buyer consults 5.2 different sources of information during their software purchase process. If you’re interested in leveraging this guide as a resource in your sales and marketing processes to incorporate customer voice and stand out as a leader in the Data Center Backup software marketplace, come talk with us.