How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working…

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control…

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites…

Earlier this year, we announced poll results of its online visitor and member base that underscore how significant independent peer reviews…

Austin Texas, Dec 9th, 2014 – TrustRadius, the leading community for professionals to share candid insights about business software, today announced…

Last week (March 11th) Gartner acquired Software Advice, a privately held company in Austin, Texas. Per Gartner’s press release, “Software…

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth…

On the heels of  being ranked the Fastest Growing Series A Backed Austin Startup by Mattermark, we were named one…

TrustRadius, the leading site for professionals to share candid insights about business software through in-depth end-user reviews was today ranked…

Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that…

It may seem odd for the CEO of a review site to take a stance against star ratings, but I…

TrustRadius recently published the Social Media Management Software (SMMS) Buyers’ Guide based upon in-depth user reviews of over 30 different products. The…

TrustRadius, which is reinventing the buying process for enterprise software through crowdsourcing, today announced that it has secured $5 million…

In 1999, I founded a SAAS – “software as a service” – company called Convio. Over the next decade, we…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author