How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Today TrustRadius is excited to announce a new feature that enhances visibility for your site in Google’s organic search results.

TrustRadius is introducing awards for three attributes that are very common on a buyer’s list of requirements: Best Customer Support, Best Usability, Best Feature Set

“Be agile enough to message buyers where they are. it’s nothing new, it’s just good marketing.” Sonya Hansen, Director of Demand…

The COVID-19 pandemic has devastated lives, communities, and businesses across the world. In the process, it’s radically changed how people, companies,…

Since the onset of the pandemic, the events industry went from a thriving $1.07 Trillion global industry to obsolete almost overnight.…

Recently, we sat down with the team at IBM Cloud—Charles Black, Program Director for Worldwide Digital Marketing, and Shannon Cardwell, Program…

Optimizely’s Business Hurdle For their 2019 year-end campaign, Optimizely wanted to boost incoming leads without spending additional budget. Senior Demand Generation…

The International Monetary Fund recently announced its formal analysis of the COVID-19 pandemic’s effect on the global economy. They predict a…

Over the past few months, we’ve collected and analyzed thousands of data points around organizations’ responses to the COVID-19 pandemic. With…

A good review program not only includes multiple campaigns to drive reviews, but also features inclusion at multiple touchpoints: in email…

TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP of…

A Free TrustRadius guide and toolkit to drive customer reviews online.

Companies have stabilized their software spending plans for the rest of 2020 after several months of turbulence. As near-term plans become…

State and local economies are now reopening in the U.S., bringing shoppers back to storefronts and employees back to the office.…

For as long there’s been a tech industry, there has been concern about its stark lack of diversity. Think of it…

The COVID-19 pandemic has shifted from a disruption to a long-term reality until a vaccine can be developed and distributed. As…

Our very own  Emily Sue Tomac, Senior Research Manager at TrustRadius, recently sat down with Courtney Wendel-Stevenson,  Senior Manager of Community…

Over the past 5 years, cloud storage systems have seen growing buyer activity as more and more businesses move away from…

Human connection is more important than ever as the world battles COVID-19. The internet has played a pivotal role in disseminating…

The COVID-19 pandemic has brought a previously unimaginable level of chaos and uncertainty. It has also catalyzed one of the largest…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author