How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

Raise your hand if you saw more changes in your organization over the last two years than you have in the past several years combined.

TrustRadius announces 413 awards for software that has Best Feature Set, Best Value for Price, and Best Relationship

Generating awareness and top-of-the funnel activity? Check! However, having meaningful conversations with your audience that actually move them along the…

It’s the time of year to celebrate wins. TrustRadius is once again holding its Top Rated Awards Program for 2022.…

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings…

So you partnered with a review site to drive more reviews. Now what?  Honestly, most marketers stop there. They check…

As reviews become an increasingly important part of the B2B buyer’s journey, many tech vendors are realizing they need to…

A/B testing tools are a way for companies to make more money by putting forward the best version of their…

Buyer intent data is everywhere, all coming from the same source of online behavior, like search and content consumption. B2B…

Today’s B2B digital buyers are more empowered than ever. 87% want a self-serve experience on their terms 47% use review…

Buyer intent is everywhere, however, it’s not well understood by many B2B marketers. Only 40% of marketers today are using…

100 business technology companies have earned the 2021 Tech Cares award based on user feedback and TrustRadius community nominations.

How marketing teams can better use the different types of intent to engage with their ideal customers.

Corporate LMS allows employers to teach their teams the skills they need to succeed. See the latest market updates here.

We’ve all seen our share of B2B marketing trends that came and went quickly. But one trend that’s undeniably here…

In a post-COVID world rocked by the “Great Resignation,” ATS software is more important than ever. This is the 2021 ATS Market Update.

Power a new type of B2B marketing with intent data. Learn more about the different types out there to get…

Reach the right prospects at the right time with relevant content

TrustRadius is introducing awards for three attributes that are very common on a buyer’s list of requirements: Best Value, Best Relationships, and Best Feature Set

It’s tough to be a B2B marketer in the modern world. Software buyers just want to self-serve—57% of buyers make…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.

3 posts by this author