How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

Funding will expand footprint in Austin headquarters and continue to grow trusted review network  AUSTIN, Texas, July 23, 2019 — TrustRadius,…

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads diminish…

We at TrustRadius are pleased to announce that we’ve been named one of Austin’s Best Places to Work by the Austin…

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In…

Wouldn’t it be nice to know when your buyers will bring their colleagues into the software purchasing process? Or when they’re…

Since 2016, the TrustRadius Top Rated Awards have driven the industry standard for unbiased recognition of the best B2B technology products.…

The buyer’s journey and customer experience are trendy topics, and for good reason. Vendors want to fix their leaky sales funnels.…

Buying iPaaS software in 2019 Integration is quickly becoming a core requirement for companies of all sizes as data sharing, from…

Why Customer Voice Matters There’s an interesting irony in business-to-business (B2B) marketing. I’ve built my career by taking software and technology…

Hosting a user conference is one of the best ways to get seriously good face time with your clients. However, it…

The 2019 B2B Buying Disconnect No, this isn’t some kind of lightbulb joke. What do today’s software buyers really look like?…

One key ingredient of every successful business is great people. Even before they become profitable, businesses are built by people that…

We know you want to put your best foot forward with your marketing strategy, especially when it comes to advertising. Ads…

This year, for our annual industry study, we surveyed 941 people who helped buy or sell major business technology for their…

The ROI of Reviews You’re reading this article because you work at a B2B tech company and you want to justify…

The Summit on Customer Engagement (SCE) is the premier event in the country for Customer Marketing and Customer Advocacy professionals. Of…

Quality time with clients is important, but ensuring that you create a space for clients where you’re proving value is what…

B2B sales can feel like a slog. In our recent survey of business technology professionals working in marketing or sales, 57%…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author