How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

2020 Update: The second annual TrustRadius Women in Tech Report is now live! For current statistics, insights, and quotes, see our…

30,000+ attendees are expected to attend the IBM Think conference in San Francisco next week, and TrustRadius is along for the…

If you have vowed that 2019 is the year to prioritize your review strategy, but don’t know where to start or…

Effective January 31st, Gartner Peer Insights will make some key changes to the way they handle customer reviews. These are changes…

Time and time again, our data has shown that buyers don’t trust vendors. In fact, 85% of vendors say they’re open…

Rideshares, Ratings, and Customer Verified Today TrustRadius launched a program — Customer Verified — that I believe brings a much-needed balance…

Reaching and influencing B2B buyers isn’t easy. More and more, buyers demand X-ray vision before they consider purchasing a product. They…

Since they launched in 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of the best…

When you hear the word “millennial,” the first image that comes to mind is often a 22-year-old college student glued to…

The SaaS Report recently published their 2018 Top 50 SaaS CEO list. The CEOs were selected based on feedback from employees…

In our webinar Why Your Buyers Don’t Trust You & How To Fix It, Drift’s VP of Marketing Dave Gerhardt sat…

If you work in tech marketing, you have probably also researched or purchased marketing tech for your company. So you might…

In the last few years, studies from Northwestern University’s Spiegel Research Center, the Pew Research Center, Bazaarvoice, the Better Business Bureau,…

For a bulletproof brand, authenticity matters Building a brand is not about coming up with the perfect tagline or messaging. It…

Congratulations to the latest round of 2018 Top Rated winners! This quarter we covered 21 categories, including ecommerce platforms, help desk…

We are excited to release the 2018 B2B Buying Disconnect, our second annual report on the evolving relationship between technology buyers…

We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time…

Congratulations to the first group of 2018 Top Rated winners! This quarter we covered 24 categories, including Business Intelligence, Customer Relationship…

On the second day of Advocamp 2017, three TrustRadius customers joined our CEO Vinay Bhagat on the main stage to discuss…

Vivek Bapat is SVP of Global Marketing Strategy and Thought Leadership at SAP. He recently sat down with us to discuss…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author