The newest buzzword in B2B marketing is intent data, and like most buzzwords, it’s ambiguous and everywhere. But why now?…
A presence on review websites is a fantastic way to extablish trust with customers. Learn how to make the most of your profile here.
As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world.
Out of all the software markets that boomed after COVID-19, video conferencing may be the biggest of them all. Learn more about this here.
Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even…
Over the past seven years of running Top Rated awards at TrustRadius, we’ve seen three distinct levels of vendor promotion:…
Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can…
Meet our experts
VP of Research
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.12 posts by this author
VP of Audience and Reviews
Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.3 posts by this author