How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

The COVID-19 pandemic has brought a previously unimaginable level of chaos and uncertainty. It has also catalyzed one of the largest…

Last week I hosted a webinar explaining some of how we focused on SEO to drive 3x growth in traffic to…

We recently implemented a new set of SEO best practices for the TrustRadius blog, and our goals were simple:  Rapidly increase…

Summary Conducting on-page SEO tests can be a low-effort, high-impact strategy to grow website traffic. Title tag and meta description tests…

At the beginning of March this year, TrustRadius published our second annual Women in Tech Report in celebration of International Women’s…

Throughout the COVID-19 pandemic, TrustRadius has been monitoring where buyer interest rose and fell for key software categories. In early March,…

Last week Vinay Bhagat, Founder & CEO of TrustRadius, spoke with  Sonya Hansen, Director of Demand Generation at Matillion, about how…

Last week Vinay Bhagat, Founder & CEO of TrustRadius, talked with Thomas Been, CMO of Druva, about how Druva has rapidly…

Will technology purchase power revert to execs in the wake of COVID-19? As global coronavirus pandemic reshapes the workforce and the…

I joined TrustRadius two weeks ago and am on a mission. The global impact of the COVID pandemic has unfolded beyond…

*Updated on April 9, 2020 The coronavirus pandemic continues to have a tragic impact on our community. According to Splunk’s interactive…

It’s been a challenging few weeks for us marketers. Last week, we took stock of those challenges in a webinar with…

COVID-19 has businesses making some hard decisions. In our digital age, companies can still get work done outside of the office—but…

Millions of tech buyers visit websites like TrustRadius each year. They’re looking for confirmation that they’re evaluating the right products. They’re…

Last week, TrustRadius launched our TRUE program to champion transparency in the industry of software reviews. TRUE recognizes vendors who are…

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

Updated on April 29, 2020 Top Rated awards showcase today’s best products based solely on user feedback and satisfaction scores. Real customer…

I’ve lived through some questionable fads in my life (think snap bracelets, feather hair extensions, and velvet tracksuits). And I’ve seen…

Winter is here – and believe it or not, so is a new decade! As the year (and the temperature) winds…

The Review Site User’s Bill of Rights The right to freely compare products The right to read reviews from users like…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author