How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

TrustRadius Announces Demandbase Integration by Kristi Gamboni
Target In-Market Buyers With Linkedin Integration by Kristi Gamboni

A growing number of contenders are fighting for market share in the HR Management software market. This is the 2021 update.

The newest buzzword in B2B marketing is intent data, and like most buzzwords, it’s ambiguous and everywhere.  But why now?…

Tech Cares is expanding in 2021 to recognize more exceptional organizations in more areas. Find out how to nominate here.

A presence on review websites is a fantastic way to extablish trust with customers. Learn how to make the most of your profile here.

Firewall and security systems are becoming more important than ever. Learn more about the current and future state of firewall software here.

Unified Communication as a service, or UCaaS, has become more important than ever. Learn more about the current state and future of this market here.

In this post we explore popular eCommerce tools and how the eCommerce software industry has changed as a result of the COVID-19 pandemic.

Contact center software has exploded in the past year. The pandemic has generated new opportunities and investment in the market. Learn more here.

ERP software not only endured the pandemic, but it has also seen significant growth. These statistics show the market realities and the huge ROI of ERP.

Millennials have taken the workforce by storm, and now dominate the B2B buying process. Here’s what they want.

As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world. 

CRM is more important than ever. These stats show the reality of how customer relationship software is currently, and how it is changing.

Out of all the software markets that boomed after COVID-19, video conferencing may be the biggest of them all. Learn more about this here.

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even…

TrustRadius believes in the power of fair reviews, both for the buyer and the vendor. According to buyers, user reviews…

Over the past seven years of running Top Rated awards at TrustRadius, we’ve seen three distinct levels of vendor promotion:…

Marketers, listen up: buyers don’t trust your marketing collateral. But they do trust B2B customer reviews.  Year over year, research…

Please note: this post was updated on September 1, 2021, to include the Free. Intent Data Analysis offer. Field sales…

Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can…

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

12 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

3 posts by this author