How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

TrustRadius, the leading site for professionals to share candid insights about business software through in-depth end-user reviews was today ranked the…

Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that for…

It may seem odd for the CEO of a review site to take a stance against star ratings, but I believe…

TrustRadius recently published the Social Media Management Software (SMMS) Buyers’ Guide based upon in-depth user reviews of over 30 different products. The guide…

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of…

The UK newspaper the Daily Mail ran a story on August 4, “It’s the hotel review website that millions use to…

TrustRadius, which is reinventing the buying process for enterprise software through crowdsourcing, today announced that it has secured $5 million in…

The last decade has seen B2B technology marketers adapt to many shifts in distribution model and buyer behavior. Like consumers, business…

In 1999, I founded a SAAS – “software as a service” – company called Convio. Over the next decade, we scaled…

Our pre-beta interviews led us to believe that applying a consumer like peer review model to enterprise technology purchasing has real…

In preparation for our private beta launch, we interviewed 130 professionals who select, purchase, and administer enterprise software solutions. We spoke…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author