How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Note: this article was first published 4/1/16 on ChiefMartech.com. TrustRadius Research attended MarTech last month to interview a number of vendors exhibiting there about…

Customer reviews are extremely valuable to Gainsight. Our sales reps use them in competitive deals as a social proof point. It…

Lauren Olerich is the Director of Demand & Customer Marketing at Gainsight, a customer success SaaS platform for B2B enterprises. She talks about how they…

TrustRadius has allowed us to accumulate reviews at a faster pace by going beyond our traditional customer advocates, leverage the rich…

Marketo’s Stephanie Roodhouse, director of customer marketing, and Katie Pope, senior customer marketing specialist, share why the marketing automation platform chose to…

NetBase is a Social Media Analytics solution. They partnered with TrustRadius to invite all of their customers to review them online.…

The best social proof is really customer proof – from customers directly, whether through referrals or objective first-person reviews that list…

We recently spoke with Erik Bratt, VP of Content Strategy at Tealium, about how they partnered with TrustRadius to build and capitalize…

Jason Wesbecher is the CMO of Mattersight, a suite of innovative personality-based software applications that can analyze and predict customer behavior based…

Ultimate Software has truly embraced user reviews, scaling its presence on TrustRadius to 280 reviews for its UltiPro solution. Working with…

We read a lot about the buyer’s journey. And while it is often credited with putting customers squarely in control of…

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking…

Earlier this year, we announced poll results of its online visitor and member base that underscore how significant independent peer reviews are…

Austin Texas, Dec 9th, 2014 – TrustRadius, the leading community for professionals to share candid insights about business software, today announced the…

Last week (March 11th) Gartner acquired Software Advice, a privately held company in Austin, Texas. Per Gartner’s press release, “Software Advice…

Austin Texas, Oct 7th, 2014 – TrustRadius, the leading community for professionals to share candid insights about business software, today announced the…

May of last year we launched TrustRadius, a peer community for business software users to share candid insights through in-depth structured…

On the heels of  being ranked the Fastest Growing Series A Backed Austin Startup by Mattermark, we were named one of…

TrustRadius, the leading site for professionals to share candid insights about business software through in-depth end-user reviews was today ranked the…

Content is playing an increasingly large role in B2B decision making. The 2014 B2B Buyer Survey by DemandGen indicated that for…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author