How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

It may seem odd for the CEO of a review site to take a stance against star ratings, but I believe…

TrustRadius recently published the Social Media Management Software (SMMS) Buyers’ Guide based upon in-depth user reviews of over 30 different products. The guide…

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of…

The UK newspaper the Daily Mail ran a story on August 4, “It’s the hotel review website that millions use to…

TrustRadius, which is reinventing the buying process for enterprise software through crowdsourcing, today announced that it has secured $5 million in…

The last decade has seen B2B technology marketers adapt to many shifts in distribution model and buyer behavior. Like consumers, business…

In 1999, I founded a SAAS – “software as a service” – company called Convio. Over the next decade, we scaled…

Our pre-beta interviews led us to believe that applying a consumer like peer review model to enterprise technology purchasing has real…

In preparation for our private beta launch, we interviewed 130 professionals who select, purchase, and administer enterprise software solutions. We spoke…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author