Video Platforms

Best Video Platforms include:

Wistia, IBM Watson Media's Video Streaming, Vidyard, and Vimeo.

Video Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Video Platforms Overview

What are Video Platforms?

Video platforms allow users to upload, store, and deliver video content, and leverage it for marketing purposes (e.g. lead generation, conversion, advertising). They may also be referred to as video clouds, video players, or video hosting platforms.

Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on-demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos.

Video Hosting

Before investing in a paid video platform, users should consider whether hosting their own videos or using a hosting service fits their needs best.

Users can upload and store videos on their own website and go the ‘self-hosted’ route. For users that have built their website on WordPress, they can upload their videos using WP’s ‘file upload’ tool.

For individuals or businesses that are not frequently uploading new videos, this may be a good option. Users that decide to host their own videos also have more freedom in terms of branding. Conversely, some free video hosting providers like YouTube retain their own branding.

However, there are a few drawbacks associated self-hosting videos to be aware of:

  • since video files are large, hosting your own video content will take up a lot of space

  • it can also mean longer page load times and less reliable playback

  • uploading and configuring your own video files will take a decent amount of time and requires encoding each video with different playback options

If your business creates new video content frequently, a free or paid video hosting platform might be a better option. Websites like YouTube, Vimeo, Wistia, Facebook, and Instagram allow individuals and businesses to upload videos for free, but with limitations.

On a free platform or plan, users have a limited amount of space, cannot control branding on the video player, and may have limited access to customer support. However, if you’re looking for a low budget video hosting solution, these websites might be the right fit for your business.

Investing in a paid video platform provides users with the most amount of space and support for their video hosting needs. Most video platforms convert videos so that they are compatible with the most popular web browsers, reducing the amount of work placed on end-users.

Many platforms also allow users to put privacy restrictions or other security measures in place. For example, only making the videos available on certain domains, restricting certain IP addresses, or making videos password protected. Paid subscriptions also provide access to customer support that can help users work through video creation or upload issues.

Perhaps most importantly for marketing and sales users, paid video hosting platforms allow users to control branding on their videos.

Content Security & Accessibility

Enterprise video platforms host video files in a secure but accessible environment. Users can control access to sensitive data, but also share video content by emailing or embedding a link on a website. Users can embed a link on both internal (employees only) or external (customer-facing) sites. Some platforms also enable video file downloads, however, not all video platform products include this capability.

Video Platforms Features & Capabilities

The following are some of the core capabilities of most video platforms:

  • Video creation and editing tools: Allows users to create and edit videos before uploading them.

  • Analytics: Allow users to monitor viewer engagement and video streaming quality.

  • Integrations: Viewer data can be merged with CRM and/or the user’s marketing automation system.

  • Video players/playlists: Ability for users to create a bucket/placeholder link that will not break, even if the video content is changed/updated.

  • Video sharing: Ability to share hosted videos globally, even in countries/regions with video censoring.

  • Subtitles: Videos either include subtitles or integrate with third-party subtitling services.

  • Data security: Users can monitor Internal videos containing sensitive data, with easy access controls over who can view/share the content.

  • Metadata options: Ability to use tools such as video tags, descriptions, and summaries to facilitate content searches and enhance SEO of embedded videos.

Video Platforms Comparison

To help narrow down the list of products you are evaluating, consider these 3 key factors:

  1. Will you plan on editing videos within the platform or before uploading the files? Some vendors offer editing tools or services, whereas others simply deliver uploaded video files as is.

  2. Mobile device compatibility is another important aspect of leading enterprise video platforms. Videos (like other web content) should be able to be rendered on a range of devices. However, mobile access may be more important for certain use cases more than others (e.g. marketing to consumers, training salespeople).

  3. What level of security and branding control will your business need? Free video hosting platforms or free plans typically don’t provide much in the way of branding customization. Also, they often don’t provide as many security features as paid platforms do. Paid video hosting platforms will provide the maximum amount of branding control, security features, and access to customer support.

Pricing Information

Paid video platform software is typically priced on a monthly subscription basis. Prices start between $80-$100 per month and increase with the amount of usage, company size, and features needed. However, some vendors offer free versions and/or free trial periods of their software.

Enterprise level solutions may charge a one-time startup fee, which can cost a couple thousand dollars, along with a monthly subscription fee. Not all vendors openly disclose prices on their website but will provide them upon request.

Video Products

(1-19 of 44) Sorted by Most Reviews

Blue Billywig
Blue Billywig is a full service, holistic Online Video Platform that promises to enable effortless management, hosting, publishing and analysis of your video content. The platform offers interactivity, personalization and 360º video. The company also provides revenue opportunities via in- & outs…
Peak 226
Peak 226 is an innovative Results Driven DSP enabling RTB buying for both Display and Video at no risk for the advertiser, any risk is on us. We offer our media partners integrations with the world’s leading SSPs, a superior optimization algorithm that ensures CPV & CPC targets are hit efficient…
VIXY Video Platform
VIXY offers various flexible video solutions for a wide variety of businesses. Users can embed and share their videos and/or quickly launch their own white label VOD TV channel with VIXY. This software provides professional video management, reliable hosting and ultrafast delivery to all devices.
Polaris Play
Harmonic headquartered in San Jose offers Polaris Play, and the Polaris Suite of video playout management software applications, providing video and content creators to manage graphics, playlist schedule, and other elements of video and media delivery.
Piksel Fuse Publisher
Piksel offers Fuse Publisher, a video content management and publishing workflow platform.
Piksel Digital Enterprise
Piksel headquartered in the UK offers Digital Enteprise, a secure online video library management, distribution, and livestreaming platform for businesses.
Piksel Digital Showcase
Piksel Digital Showcase is a video platform designed to support over the top (OTT) video delivery and monetization.
Jet-Stream Pro
Jet-Stream is a multi-CDN streaming platform for leading broadcasters, publishers, sports clubs, events, studios, video producers and brands. Jet-Stream’s multi-CDN integration enables availability, performance and scalability with active request routing (no DNS lag) and intelligent algorithms. Acco…
Dailymotion Video Player Solution
Dailymotion Video Player Solution is a video and live streaming management product. It enables user to create and manage VODs and livestreams.
Video on demand platform for content creators from Africa and around the world. Content creators can bill their customers for content hosted on the websites, apps and TV apps
Accedo One headquartered in Sweden offers the Accedo One platform, designed to support broadcast and media streaming / OTT content providers with customer-centric content and marketplaces, as well as large enterprise marketing departments needing a unified platform for video hosting, video marketing,…
PlayPlay is an online video maker that any communication professional can use to produce, in minutes, videos ready to publish on social media, blogs or on internal channels. Stories, interviews, news clips, events and product promotions, job offers… Engage audiences with video!The vendor states that…
VidGrid is an enterprise video platform specializing in recording, hosting, in-video questions, interactive captions, integrations, and custom video API. VidGrid was acquired by Paylocity in April, 2020.
BridTV is a white-label HTML5 video player and monetization solution. The company states they focus on providing a reliable and seamless way of monetizing video content. Most notable advertising features:In-stream and out-stream ad unitsVAST and VPAID supportUnlimited ad tag waterfallGoogle IMA SDK …
Ventuno is a SaaS OTT platform for content creators to launch and monetize their video streaming service. With it, users can launch a streaming website, mobile apps (Android, iOS), and connected TV apps (Roku, Apple TV, Android TV, Amazon Fire TV, LG TV, and Samsung TV) using customizable templates.…
Contus Vplayed
Contus Vplayed is a cloud-enabled Video on demand platform that makes it easy to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplayed can scale automatically and is accommodative towards 3rd-party integrations. With a fully-…
Movavi Screen Recorder
Movavi Screen Recorder lets the user grab any screen video, audio, system sounds and web-cam from a computer with a single button click. Capture webinars, live streams, Skype chats, and anything else. The user can create GIFs from movie scenes and share them with collegues. Carry Out App Reviews an…
OKAST is a white-label streaming platform builder allowing any users to create their own branded video/audio streaming platform as well as mobile applications. The vendor states that in a single click, users can deploy content platforms, organize their contents, monetize videos, manage users and/or …
AWS Video Solutions
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0 reviews
Amazon AWS offers enterprise video to suit the multifarious needs of enterprises, government agencies, small companies and others they serve. Options include AWS Elemental MediaConvert the suite's transcoding service for video-on-demand, the AWS MediaLive live video processing and broadcasting servi…

Frequently Asked Questions

What are video platforms?

Video platforms, also called ‘video hosting platforms’ or ‘video players’, allow users to create, store, upload, and deliver video content. They can be used for both personal and business purposes. Business use cases include: sales demo videos, marketing videos, training videos, webinar recordings, etc.

Where can I host videos for free?

Along with paid video platforms, there are a number of free video hosting options. Some examples include:

Free video platforms can be great for businesses looking for a budget-friendly video hosting solution. However, free options typically have a limited amount of space or number of videos you can embed on your website.

What should I look for in a video hosting platform?

If you’re about to invest in a video platform for your business, there are a few key things to consider:

  • Bandwidth requirements
  • Compatibility with your industry standards
  • Storage space
  • Privacy/security features
  • Number and type of channels available
  • Branding customization options
  • Video marketing/SEO features
  • Scalability

How much do video platforms cost?

Video platforms can range from free to 1,000 per month, depending on the amount of features, storage space, and number of users required. Most video hosting services are priced on a monthly subscription basis, with the option to be billed annually. While the highest priced tier for some platforms are closer to $1,000, many offer plans that cost between $10-$100 per month.