Best Web Analytics Tools49Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.Serpstat1https://dudodiprj2sv7.cloudfront.net/product-logos/Qc/M4/70VJ5GAO1AQT.JPEGHubble2https://dudodiprj2sv7.cloudfront.net/product-logos/zT/yY/NGFERRKOACTK.JPEGParse.ly3https://dudodiprj2sv7.cloudfront.net/product-logos/wS/hn/0Q6P4A47FK87.PNGSiteimprove4https://dudodiprj2sv7.cloudfront.net/product-logos/s3/8O/WKBZX23XDQE3.JPEGObservePoint5https://dudodiprj2sv7.cloudfront.net/vendor-logos/AE/MG/TFU14O1A79KN.pngMouseflow6https://dudodiprj2sv7.cloudfront.net/vendor-logos/C7/RK/08L94525UQ53.pngAlexa7https://dudodiprj2sv7.cloudfront.net/product-logos/9S/JQ/KF955Q23BAO8.JPEGResulticks-mCloud8https://dudodiprj2sv7.cloudfront.net/product-logos/nu/Ow/QSDOIBV2JF5Q.JPEGHitsLink9https://dudodiprj2sv7.cloudfront.net/vendor-logos/pw/9Y/TH7BJVUFTK0Q.pngQuantcast Measure10https://dudodiprj2sv7.cloudfront.net/product-logos/wn/la/I3OF479UW2BD.JPEGInspectlet11https://dudodiprj2sv7.cloudfront.net/vendor-logos/or/PP/DF7D8WHITBC1-180x180.PNGKickFire LIVE Leads12https://dudodiprj2sv7.cloudfront.net/vendor-logos/gq/Kg/W13ZTIFU1AV9-180x180.JPEGSessionCam13https://dudodiprj2sv7.cloudfront.net/product-logos/2e/jx/V60BV3JM416E.PNGCountly14https://dudodiprj2sv7.cloudfront.net/product-logos/LJ/2w/IQ70BIHC9XBU.PNGWhatUsersDo15https://dudodiprj2sv7.cloudfront.net/vendor-logos/Zo/jr/DV0QQPNUT0BI-180x180.PNGOpenText Optimost16https://dudodiprj2sv7.cloudfront.net/product-logos/i5/JK/EW41RUVO9CTE.JPEGClicky17https://dudodiprj2sv7.cloudfront.net/product-logos/J4/E8/D8FR0RBN02RM.pngLucky Orange18https://dudodiprj2sv7.cloudfront.net/vendor-logos/HA/3f/4E6JUS5904D1-180x180.PNGKeynote Systems (Discontinued)19https://dudodiprj2sv7.cloudfront.net/vendor-logos/PN/Wr/MICA2BS9OO06-180x180.JPEGDecibel Insight20https://dudodiprj2sv7.cloudfront.net/vendor-logos/qj/i3/CW3CFU6TN9LN-180x180.JPEGLeadBoxer21https://dudodiprj2sv7.cloudfront.net/product-logos/Wy/AM/PTT7B324T5HE.PNGOneStat22https://dudodiprj2sv7.cloudfront.net/product-logos/07/66/S43986LIAQI6.pngWebtrekk Digital Intelligence Suite23https://dudodiprj2sv7.cloudfront.net/product-logos/5D/Cu/KVQAND9WPSZS.JPEGPtengine24https://dudodiprj2sv7.cloudfront.net/vendor-logos/2k/kr/QLB80TO614GU-180x180.JPEGCanIRank25https://dudodiprj2sv7.cloudfront.net/product-logos/bV/0A/2HM93DRPEX29.JPEG

Web Analytics Tools

Best Web Analytics Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 15 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Web Analytics Overview

What is Web Analytics?

Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.


Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.


The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:

  • Attracting more visitors

  • Increasing sales

  • Improving customer engagement

  • Improving customer retention


Insights from web analytics tools can drive actions such as:

  • Refining website content

  • Adjusting website design

  • Reallocating marketing dollars


The ultimate goal is to optimize for the desired business objective.

Web Analytics Features & Capabilities

  • Individual-level tracking

  • Real-time analytics

  • A/B testing

  • Mobile analytics

  • Attribution modeling

  • On-the-fly segmentation

  • Ecommerce tracking

  • Funnel analysis

  • Cohort analysis

  • Cross-device tracking

  • In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)

  • Goal conversion tracking

  • Event tracking

  • Privacy compliance

  • On-premise option

  • Benchmarking

Web Analytics Tools

Tags

Most web analytics tools use page tagging to track online activity. A ‘tag’ is placed in a website’s JavaScript code.


Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.

Cookies

Web analytics also use cookies. Cookies are a small piece of data attached to each site visitor’s browser. They are designed to track a user’s session and future visits. This helps companies identify new visitors and returning visitors, in order to understand user behavior over time


Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:


  • The number of people using a website (visits, unique visitors, pageviews)

  • Who they are (geolocation of visitors, browser and device type, registered and unregistered users)

  • Where they came from (referring source, search keyword)

  • What they are doing while there (Time spent on site, conversions, click path, bounce rate)


This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.


No web analytics vendor can promise 100% accuracy in data. This is because people can delete cookies, and browsers can restrict JavaScript, for example. Therefore, different tools will produce slightly different results for the same metric. But web analytics tools still provide valuable insight into customer needs and online behavior.

Free Web Analytics Tools

Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.


Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.

Pricing Information

The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.


Some are completely free, while others start at around $500/mo.


Many web analytics use a Freemium pricing strategy. For example, some tools provide a free version for a single website but charge for use with for multiple websites. Typically though, enterprise versions of free tools with additional capabilities like data visualization and analytics, advanced tag management tools, individual-level tracking and other enterprise capabilities, are paid offerings.

Web Analytics Products

Listings (26-50 of 74)

10 Ratings

Serpstat is a tool for the complete research of SERP with advanced analytics. Unlike other rank tracking services on the market, Serpstat keeps track of all top 100 search results for a keyword, and not only the rank of one domain for the tracked keyword. The vendor says Serpstat users benefit fr...

8 Ratings

Hubble® is an integrated suite of performance management apps from insightsoftware.com. This solution offers reporting, analytics and planning in a single real-time solution. The vendor says Hubble integrates a company’s critical business systems so users at all levels have access to live data—...

12 Ratings

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or con...

8 Ratings

Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content side of th...

2 Ratings

Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email,...

1 Ratings

HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.

7 Ratings

SessionCam is a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Session replay technology enables brands to record customer activity on a site and repla...

1 Ratings

Countly is designed to provide marketing execs and product managers with insight into how their application behaves in different scenarios. Countly helps its customers increase user loyalty and retention, improve usability, identify bottlenecks, fix issues, and gain competitive advantage. Accordi...

5 Ratings

OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is of the...

1 Ratings

LeadBoxer is a lead generation platform that gives business users real-time information about companies and people that visit their website. LeadBoxer aims to turn anonymous web traffic into actionable data. The vendor’s value proposition is that LeadBoxer helps businesses find new B2B sales and ...

We don't have enough ratings and reviews to provide an overall score.

SImple tool designed to help SMBs understand website visitor behavior with a view to improving the visitor experience.

We don't have enough ratings and reviews to provide an overall score.

Ptengine is a web analytics and heat map platform. Some key features include: Multiple Device Tracking, Conversion & Funnel Analysis and Campaign Analysis.A/B Testing & Website Optimization FeaturesGeneral FeaturesA/B/n TestingMultivariate TestingSplit URL Testing1:1 PersonalizationTechno...

We don't have enough ratings and reviews to provide an overall score.

CanIRank is SEO software. The vendor’s stated value proposition is that by collecting data and metrics from other SEO services and then adding a layer of machine learning intelligence, users are delivered actionable insights, opportunities and personalized recommendations. Additionally, the vend...