Best Web Analytics Tools49Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.Siteimprove1https://media.trustradius.com/product-logos/UN/8W/WKBZX23XDQE3-180x180.JPEGObservePoint2https://media.trustradius.com/vendor-logos/AE/MG/TFU14O1A79KN.pngMouseflow3https://media.trustradius.com/vendor-logos/C7/RK/08L94525UQ53.pngAlexa4https://media.trustradius.com/product-logos/tj/W8/KF955Q23BAO8-180x180.JPEGBound5https://media.trustradius.com/product-logos/Vh/Yt/2MKHF7X6W3QG-180x180.JPEGLucky Orange6https://media.trustradius.com/vendor-logos/HA/3f/4E6JUS5904D1-180x180.PNGZoho SalesIQ7https://media.trustradius.com/vendor-logos/Tb/S3/GM6HDTKVEP4R-180x180.PNGHubble8https://media.trustradius.com/product-logos/Su/9n/NGFERRKOACTK-180x180.JPEGSessionCam9https://media.trustradius.com/vendor-logos/kU/lo/4DZ9GWU551GW-180x180.JPEGResulticks-mCloud10https://media.trustradius.com/product-logos/1n/SD/QSDOIBV2JF5Q-180x180.JPEGHitsLink11https://media.trustradius.com/vendor-logos/pw/9Y/TH7BJVUFTK0Q.pngQuantcast Measure12https://media.trustradius.com/product-logos/of/h5/I3OF479UW2BD-180x180.JPEGInspectlet13https://media.trustradius.com/vendor-logos/or/PP/DF7D8WHITBC1-180x180.PNGCountly14https://media.trustradius.com/product-logos/2n/Yr/IQ70BIHC9XBU-180x180.PNGWhatUsersDo15https://media.trustradius.com/vendor-logos/Zo/jr/DV0QQPNUT0BI-180x180.PNGHiConversion16https://media.trustradius.com/product-logos/jQ/y8/NCTR8GF2EQ3K-180x180.JPEGOpenText Optimost17https://media.trustradius.com/product-logos/Xn/e8/EW41RUVO9CTE-180x180.JPEGClicky18https://media.trustradius.com/product-logos/J4/E8/D8FR0RBN02RM.pngKeynote Systems (Discontinued)19https://media.trustradius.com/vendor-logos/PN/Wr/MICA2BS9OO06-180x180.JPEGDecibel Insight20https://media.trustradius.com/vendor-logos/qj/i3/CW3CFU6TN9LN-180x180.JPEGLeadBoxer21https://media.trustradius.com/product-logos/Kv/vk/PTT7B324T5HE-180x180.PNGOneStat22https://media.trustradius.com/product-logos/07/66/S43986LIAQI6.pngWebtrekk Digital Intelligence Suite23https://media.trustradius.com/product-logos/jk/Ae/KVQAND9WPSZS-180x180.JPEGPtengine24https://media.trustradius.com/vendor-logos/2k/kr/QLB80TO614GU-180x180.JPEGCanIRank25https://media.trustradius.com/vendor-logos/Od/Ha/TNLQCWL10L51-180x180.JPEG

Web Analytics Tools

Best Web Analytics Tools

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Web Analytics Overview

What is Web Analytics?

Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.


Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.


The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:

  • Attracting more visitors

  • Increasing sales

  • Improving customer engagement

  • Improving customer retention


Insights from web analytics tools can drive actions such as:

  • Refining website content

  • Adjusting website design

  • Reallocating marketing dollars


The ultimate goal is to optimize for the desired business objective.

Web Analytics Features & Capabilities

  • Individual-level tracking

  • Real-time analytics

  • A/B testing

  • Mobile analytics

  • Attribution modeling

  • On-the-fly segmentation

  • Ecommerce tracking

  • Funnel analysis

  • Cohort analysis

  • Cross-device tracking

  • In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)

  • Goal conversion tracking

  • Event tracking

  • Privacy compliance

  • On-premise option

  • Benchmarking

Web Analytics Tools

Tags

Most web analytics tools use page tagging to track online activity. A ‘tag’ is placed in a website’s JavaScript code.


Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.

Cookies

Web analytics also use cookies. Cookies are a small piece of data attached to each site visitor’s browser. They are designed to track a user’s session and future visits. This helps companies identify new visitors and returning visitors, in order to understand user behavior over time


Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:


  • The number of people using a website (visits, unique visitors, pageviews)

  • Who they are (geolocation of visitors, browser and device type, registered and unregistered users)

  • Where they came from (referring source, search keyword)

  • What they are doing while there (Time spent on site, conversions, click path, bounce rate)


This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.


No web analytics vendor can promise 100% accuracy in data. This is because people can delete cookies, and browsers can restrict JavaScript, for example. Therefore, different tools will produce slightly different results for the same metric. But web analytics tools still provide valuable insight into customer needs and online behavior.

Free Web Analytics Tools

Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.


Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.

Pricing Information

The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.


Some are completely free, while others start at around $500/mo.


Many web analytics use a Freemium pricing strategy. For example, some tools provide a free version for a single website but charge for use with for multiple websites. Typically though, enterprise versions of free tools with additional capabilities like data visualization and analytics, advanced tag management tools, individual-level tracking and other enterprise capabilities, are paid offerings.

Web Analytics Products

Listings (26-50 of 74)

10 Ratings

Siteimprove provides an intelligence platform that combines web analytics and content QA features to give businesses more control over their digital presence. The company was founded in 2003 and has offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto, and Vienna.

9 Ratings

Copenhagen-based Mouseflow is a tool for performing advanced web analytics and realtime user studies on websites. It is a SaaS solution that can be used on any website. Mouseflow records whole visitor sessions including mouse movements, clicks, scroll events and key strokes. Website administrato...

5 Ratings

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound cr...

19 Ratings

Zoho was founded in 1996 and is headquartered in Pleasanton, CA with offices in North America, Europe and Asia. Zoho is the operating system for business—a single online platform capable of running an entire business. Zoho offers apps in nearly every major business category, including sales, mark...

8 Ratings

Hubble by insightsoftware.com is an integrated suite of business performance management apps for JD Edwards and Oracle E-Business Suite. It offers reporting, analytics and planning in a single real-time solution that fully understands your ERP. Hubble integrates your critical business systems so ...

10 Ratings

SessionCam Ltd offers solutions for marketers and analysts that are designed to help optimize the online user experience and conversion rates. They focus on enabling websites to record, replay, and visitor activity. SessionCam Ltd is privately held and located in Norwich, England, the eastern hub...

Interakt is a full-service digital communications company spanning four continents. Interakt provides solutions for internal and external communications, which aim to connect a brand with its employees and its customers. Interakt was founded in 2004 and is headquartered in Singapore.

1 Ratings

HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.

1 Ratings

Countly provides a platform for mobile & web analytics and marketing. The company aims to drive innovation by bringing industry changing ideas from mind to market. Countly is featured by Gartner in its Market Guide for Mobile App Analytics report.

4 Ratings

HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.

OpenText is a leader in Enterprise Information Management (EIM). EIM enables organizations to grow the business, lower costs of operations, and reduce information governance and security related risks. OpenText focuses on the key drivers of business success to improve business insight, strengthen...

We don't have enough ratings and reviews to provide an overall score.

SImple tool designed to help SMBs understand website visitor behavior with a view to improving the visitor experience.

We don't have enough ratings and reviews to provide an overall score.

Ptengine is a web analytics and heat map platform. Some key features include: Multiple Device Tracking, Conversion & Funnel Analysis and Campaign Analysis.A/B Testing & Website Optimization FeaturesGeneral FeaturesA/B/n TestingMultivariate TestingSplit URL Testing1:1 PersonalizationTechno...

We don't have enough ratings and reviews to provide an overall score.

SEO Software that Delivers Actions and Insights, not just Data Wouldn’t it be helpful if you could know which keywords your competitors are targeting, which phrases Google considers related, and which terms offer the greatest potential specifically for your site? Oh yeah, and could we please sor...