Serpstat is a tool for the complete research of SERP with advanced analytics. Unlike other rank tracking services on the market, Serpstat keeps track of all top 100 search results for a keyword, and not only the rank of one domain for the tracked keyword. The vendor says Serpstat users benefit fr...
Web Analytics Tools
Best Web Analytics Tools
- Top Rated Web Analytics Tools include: StatCounter, Google Analytics, Amplitude Analytics, Google Analytics Premium, GoSquared, Matomo (formerly Piwik), Mixpanel, and Kissmetrics.
- Other Web Analytics Tools on the TrustMap include: Lead Forensics, Adobe Analytics, Chartbeat, AT Internet, Heap, Webtrends Analytics, LeadLander, and IBM Digital Analytics.
- A complete list of Web Analytics Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 15 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Web Analytics Overview
What is Web Analytics?
Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.
Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.
The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:
Attracting more visitors
Improving customer engagement
Improving customer retention
Insights from web analytics tools can drive actions such as:
Refining website content
Adjusting website design
Reallocating marketing dollars
The ultimate goal is to optimize for the desired business objective.
Web Analytics Features & Capabilities
In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)
Goal conversion tracking
Web Analytics Tools
Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.
Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:
The number of people using a website (visits, unique visitors, pageviews)
Who they are (geolocation of visitors, browser and device type, registered and unregistered users)
Where they came from (referring source, search keyword)
What they are doing while there (Time spent on site, conversions, click path, bounce rate)
This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.
Free Web Analytics Tools
Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.
Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.
The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.
Some are completely free, while others start at around $500/mo.
Web Analytics Products
Listings (26-50 of 74)
Hubble® is an integrated suite of performance management apps from insightsoftware.com. This solution offers reporting, analytics and planning in a single real-time solution. The vendor says Hubble integrates a company’s critical business systems so users at all levels have access to live data—...
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or con...
Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content side of th...
ObservePoint is a web analytics tagging audit tool.
Alexa is a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight.
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email,...
HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.
Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.
Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.
VisiStat is a cloud-based web analytics/customer intelligence platform that captures complex analytical data in real-time, and simplifies it specifically for small and medium-sized businesses.
SessionCam is a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Session replay technology enables brands to record customer activity on a site and repla...
Countly is designed to provide marketing execs and product managers with insight into how their application behaves in different scenarios. Countly helps its customers increase user loyalty and retention, improve usability, identify bottlenecks, fix issues, and gain competitive advantage. Accordi...
WhatUsersDo is a web analytics solution built around using real user testing to optimize desktop, tablet, and mobile experiences.
OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is of the...
Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Keynote Synthetic Monitoring was merged into Dynatrace's services in 2015.
Decibel Insight is a heat mapping and web analytics solution.
LeadBoxer is a lead generation platform that gives business users real-time information about companies and people that visit their website. LeadBoxer aims to turn anonymous web traffic into actionable data. The vendor’s value proposition is that LeadBoxer helps businesses find new B2B sales and ...
SImple tool designed to help SMBs understand website visitor behavior with a view to improving the visitor experience.
The Digital Intelligence Suite contains six fully integrated solutions. The Suite combines Analytics, User Relationship Management, Marketing Automation, Testing, Tag Integration and Customer Journey.
Ptengine is a web analytics and heat map platform. Some key features include: Multiple Device Tracking, Conversion & Funnel Analysis and Campaign Analysis.A/B Testing & Website Optimization FeaturesGeneral FeaturesA/B/n TestingMultivariate TestingSplit URL Testing1:1 PersonalizationTechno...
CanIRank is SEO software. The vendor’s stated value proposition is that by collecting data and metrics from other SEO services and then adding a layer of machine learning intelligence, users are delivered actionable insights, opportunities and personalized recommendations. Additionally, the vend...