Best Web Analytics Tools49Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.Siteoscope.com1https://media.trustradius.com/vendor-logos/im/X5/CTZBLVKTSOFC-180x180.JPEGLeadBase2https://media.trustradius.com/vendor-logos/Rl/Bj/AVRBT907EPR7-180x180.PNGLogaholic3https://media.trustradius.com/vendor-logos/5m/YU/1G8E40D9XN1J-180x180.JPEGLinkNotions4https://media.trustradius.com/product-logos/py/s0/9S52O3TIBO6V-180x180.JPEGSiteMeter5https://media.trustradius.com/vendor-logos/G1/F2/IXMAZ90J74HE.pngMondosoft6https://media.trustradius.com/product-logos/31/B5/JFHRPMHD8ICU.pngSloop17https://media.trustradius.com/vendor-logos/WC/Ce/4H31A3FV2IPX-180x180.PNGFokus8https://media.trustradius.com/vendor-logos/wO/wW/BO6EA2QW9J1P-180x180.PNGFeng Gui9https://media.trustradius.com/vendor-logos/0z/tj/90ARG0NIED9U.pngiPerceptions10https://media.trustradius.com/product-logos/TT/1H/LCVWUZQTUQQZ-180x180.JPEGNavilytics11https://media.trustradius.com/vendor-logos/tK/1w/ZXX7UBB62XUD-180x180.PNGeRevenueInsights12https://media.trustradius.com/vendor-logos/iD/6f/F04S6HOET6VO-180x180.PNGIO Technologies13https://media.trustradius.com/product-logos/h7/Xy/DC3MUT6Q28F5-180x180.JPEGFalcon14https://media.trustradius.com/product-logos/Ny/La/V3IHXLE0WDVA-180x180.PNGPlerdy15https://media.trustradius.com/product-logos/fr/NA/6EQKRC3UGVCI-180x180.PNGShopIQ16https://media.trustradius.com/product-logos/1v/LJ/CJORN4TXOSBG-180x180.PNGOneStat17https://media.trustradius.com/product-logos/07/66/S43986LIAQI6.pngAdometry18https://media.trustradius.com/vendor-logos/a6/c6/JGG6SW6IUMTJ-180x180.PNGWebtrekk Digital Intelligence Suite19https://media.trustradius.com/product-logos/jk/Ae/KVQAND9WPSZS-180x180.JPEGSAS Adaptive Customer Experience20https://media.trustradius.com/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGFastbase21https://media.trustradius.com/product-logos/7e/eD/1IQT6Q7KZ3MC-180x180.JPEGOpen Web Analytics22https://media.trustradius.com/product-logos/kJ/O0/KMIBEJFGXNFQ-180x180.PNG1World Online23https://media.trustradius.com/vendor-logos/nM/Gc/C0997PM8IW3T-180x180.JPEGDomainTally.com24https://media.trustradius.com/product-logos/OC/lL/4Z8F31WHMXUU-180x180.PNG

Best Web Analytics Tools

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Web Analytics Overview

What is Web Analytics?

Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.


Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.


The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:

  • Attracting more visitors

  • Increasing sales

  • Improving customer engagement

  • Improving customer retention


Insights from web analytics tools can drive actions such as:

  • Refining website content

  • Adjusting website design

  • Reallocating marketing dollars


The ultimate goal is to optimize for the desired business objective.

Web Analytics Features & Capabilities

  • Individual-level tracking

  • Real-time analytics

  • A/B testing

  • Mobile analytics

  • Attribution modeling

  • On-the-fly segmentation

  • Ecommerce tracking

  • Funnel analysis

  • Cohort analysis

  • Cross-device tracking

  • In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)

  • Goal conversion tracking

  • Event tracking

  • Privacy compliance

  • On-premise option

  • Benchmarking

Web Analytics Tools

Tags

Most web analytics tools use page tagging to track online activity. A ‘tag’ is placed in a website’s JavaScript code.


Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.

Cookies

Web analytics also use cookies. Cookies are a small piece of data attached to each site visitor’s browser. They are designed to track a user’s session and future visits. This helps companies identify new visitors and returning visitors, in order to understand user behavior over time


Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:


  • The number of people using a website (visits, unique visitors, pageviews)

  • Who they are (geolocation of visitors, browser and device type, registered and unregistered users)

  • Where they came from (referring source, search keyword)

  • What they are doing while there (Time spent on site, conversions, click path, bounce rate)


This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.


No web analytics vendor can promise 100% accuracy in data. This is because people can delete cookies, and browsers can restrict JavaScript, for example. Therefore, different tools will produce slightly different results for the same metric. But web analytics tools still provide valuable insight into customer needs and online behavior.

Free Web Analytics Tools

Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.


Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.

Pricing Information

The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.


Some are completely free, while others start at around $500/mo.


Many web analytics use a Freemium pricing strategy. For example, some tools provide a free version for a single website but charge for use with for multiple websites. Typically though, enterprise versions of free tools with additional capabilities like data visualization and analytics, advanced tag management tools, individual-level tracking and other enterprise capabilities, are paid offerings.

Web Analytics Products

Listings (51-74 of 74)

We don't have enough ratings and reviews to provide an overall score.

Siteoscope enables users to see the big picture of their website’s performance. The all-in-one tool is designed to make users better informed on how to improve and optimize their site. Some key features include: Google Analytics Integration, Keyword Monitoring, Social Media Activity, Competitor Trac…

We don't have enough ratings and reviews to provide an overall score.

LeadBase provides users with a way to generate more leads by discovering, tracking and converting anonymous website visitors. The vendor’s value proposition says that by using LeadBase Demand Cloud solution, businesses can realize the latent demand a brand has. The solution monitors the over-the-fun…

We don't have enough ratings and reviews to provide an overall score.

Logaholic is a web analytics tool built around online performance, analytics reports, and a reporting platform.

We don't have enough ratings and reviews to provide an overall score.

LinkNotions is a web analytics tools built around visualization capabilities, with the ability to create and view interactive diagrams and analyze networks.

We don't have enough ratings and reviews to provide an overall score.

Sloop1 is a web analytics solution built around consumer neuroscience analysis to drive ad serving and marketing strategy.

We don't have enough ratings and reviews to provide an overall score.

Fokus is a web analytics software built around customizable dashboards and strong data visualization with custom reports and alerts.

We don't have enough ratings and reviews to provide an overall score.

iPerceptions is a global leader in Voice of the Customer and audience solutions that are designed to help the world's most respected brands become customer-centric organizations. iPerceptions’ Enterprise-Class Customer Analytics platform collects, analyzes and predicts customer feedback to boost the…

We don't have enough ratings and reviews to provide an overall score.

Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.

We don't have enough ratings and reviews to provide an overall score.

eRevenueInsights is a web analytics solution from Blue Triangle Technologies built to analyze site performance and provide actionable insights through detailed reporting.

We don't have enough ratings and reviews to provide an overall score.

Analytics and data delivery solutions designed specifically for digital media. Measure the quality and performance of your content from multiple channels, platforms and devices on one screen. Build loyalty with your audience, whether in a hectic fast-breaking news environment or when building long…

We don't have enough ratings and reviews to provide an overall score.

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon …

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Plerdy is a multi-functional SaaS solution designed to improve conversion on websites. According to the vendor key business features and benefits include: Plerdy Heatmap is a set of SEO tools that allow you to see how users click, scroll, and navigate your website. With this product, you will get a…

We don't have enough ratings and reviews to provide an overall score.

ShopIQ offers enterprise-grade advanced e-commerce analytics solution for analyzing the user behavior on online stores through KPIs and machine learning models. The solution provides a robust interface, analytics capabilities, and real-time mechanism that will connect all touchpoints to help improve…

We don't have enough ratings and reviews to provide an overall score.

SImple tool designed to help SMBs understand website visitor behavior with a view to improving the visitor experience.

We don't have enough ratings and reviews to provide an overall score.

Adometry, a cross-channel marketing analytics and attribution platform, was acquired by Google in May 2014.

We don't have enough ratings and reviews to provide an overall score.

The vendor states that it's straightforward to register and start using Fastbase WebLeads by signing in with a Google analytics account and agreeing for Fastbase to access the analytics data. The first time in the application a short tour begins and points out the main features, while Fastbase retri…

Open Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content manage…

12 Ratings

1World Online is an engagement applications, content, and analytics SaaS platform. Key features include Consumer Intelligence Platform, and Analytics.

We don't have enough ratings and reviews to provide an overall score.

DomainTally is a leading domain name intelligence and website analytics platform that provides comprehensive insight and key metrics into any website or domain.

TrustRadius Top Rated for 2019

2019 Top Rated Web Analytics Tools

There are plenty of options out there, but here's our shortlist of the best Web Analytics Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

Google Analytics

2430 ratings

Mixpanel

111 ratings

Adobe Analytics

489 ratings