These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Web Analytics Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.
What is Web Analytics?
Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.
Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.
The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:
Attracting more visitors
Improving customer engagement
Improving customer retention
Insights from web analytics tools can drive actions such as:
Refining website content
Adjusting website design
Reallocating marketing dollars
The ultimate goal is to optimize for the desired business objective.
Web Analytics Features & Capabilities
In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)
Goal conversion tracking
Web Analytics Tools
Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.
Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:
The number of people using a website (visits, unique visitors, pageviews)
Who they are (geolocation of visitors, browser and device type, registered and unregistered users)
Where they came from (referring source, search keyword)
What they are doing while there (Time spent on site, conversions, click path, bounce rate)
This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.
Free Web Analytics Tools
Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.
Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.
The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.
Some are completely free, while others start at around $500/mo.
Siteoscope enables users to see the big picture of their website’s performance. The all-in-one tool is designed to make users better informed on how to improve and optimize their site. Some key features include: Google Analytics Integration, Keyword Monitoring, Social Media Activity,…
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Visitor Analytics was built for entrepreneurs, marketers and teams focused on knowing their site statistics and visitors' behavior, but lacking a technical or analytics background. Visitor Analytics is an app that helps website owners track, graph and map site visitors in real-time.…
Sematext Experience analyzes data from real user sessions to increase customer satisfaction. It detects anomalies and sends the user alerts in real-time to enhance the front-end performance, with Real User Monitoring.Find slow-loading pages: Get a full resource waterfall view showing…
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