Best Web Analytics Tools49Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.Siteoscope.com1https://dudodiprj2sv7.cloudfront.net/product-logos/kk/pK/M215TTZ0PQ69.PNGLeadBase2https://dudodiprj2sv7.cloudfront.net/product-logos/Yq/4U/ZP0J7E0V3WUG.PNGLexer3https://dudodiprj2sv7.cloudfront.net/vendor-logos/ZM/cR/ZHD88NXZUPI6-180x180.PNGLogaholic4https://dudodiprj2sv7.cloudfront.net/vendor-logos/5m/YU/1G8E40D9XN1J-180x180.JPEGSAS Adaptive Customer Experience5https://dudodiprj2sv7.cloudfront.net/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGLinkNotions6kvantum DMMM7https://dudodiprj2sv7.cloudfront.net/vendor-logos/vm/aG/CRBM4Q305Z01-180x180.JPEGOpen Web Analytics8https://dudodiprj2sv7.cloudfront.net/product-logos/fb/xn/K26RFQZ41T5D.pngSiteMeter9https://dudodiprj2sv7.cloudfront.net/vendor-logos/G1/F2/IXMAZ90J74HE.pngIndicative10https://dudodiprj2sv7.cloudfront.net/product-logos/Zx/w1/4ETKGXN4E8U7.PNGMondosoft11https://dudodiprj2sv7.cloudfront.net/product-logos/31/B5/JFHRPMHD8ICU.pngSloop112https://dudodiprj2sv7.cloudfront.net/vendor-logos/WC/Ce/4H31A3FV2IPX-180x180.PNGAdometry13https://dudodiprj2sv7.cloudfront.net/vendor-logos/a6/c6/JGG6SW6IUMTJ-180x180.PNG1World Online14https://dudodiprj2sv7.cloudfront.net/vendor-logos/nM/Gc/C0997PM8IW3T-180x180.JPEGIBM Digital Analytics Accelerator15https://dudodiprj2sv7.cloudfront.net/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGFokus16https://dudodiprj2sv7.cloudfront.net/vendor-logos/wO/wW/BO6EA2QW9J1P-180x180.PNGFeng Gui17https://dudodiprj2sv7.cloudfront.net/vendor-logos/0z/tj/90ARG0NIED9U.pngDomainTally.com18https://dudodiprj2sv7.cloudfront.net/product-logos/eY/yr/4Z8F31WHMXUU.PNGiPerceptions19https://dudodiprj2sv7.cloudfront.net/product-logos/4u/Ca/LCVWUZQTUQQZ.JPEGNavilytics20https://dudodiprj2sv7.cloudfront.net/vendor-logos/tK/1w/ZXX7UBB62XUD-180x180.PNGeRevenueInsights21https://dudodiprj2sv7.cloudfront.net/vendor-logos/iD/6f/F04S6HOET6VO-180x180.PNGQuantum Metric22https://dudodiprj2sv7.cloudfront.net/product-logos/iQ/sv/KJKDQMM952LT.JPEGPiwik PRO23https://dudodiprj2sv7.cloudfront.net/product-logos/Hu/mD/57TQNMUJLIPQ.PNGIO Technologies24https://dudodiprj2sv7.cloudfront.net/product-logos/qG/WU/DC3MUT6Q28F5.JPEG

Web Analytics Tools

Best Web Analytics Tools

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Web Analytics Overview

What is Web Analytics?

Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.


Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.


The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:

  • Attracting more visitors

  • Increasing sales

  • Improving customer engagement

  • Improving customer retention


Insights from web analytics tools can drive actions such as:

  • Refining website content

  • Adjusting website design

  • Reallocating marketing dollars


The ultimate goal is to optimize for the desired business objective.

Web Analytics Features & Capabilities

  • Individual-level tracking

  • Real-time analytics

  • A/B testing

  • Mobile analytics

  • Attribution modeling

  • On-the-fly segmentation

  • Ecommerce tracking

  • Funnel analysis

  • Cohort analysis

  • Cross-device tracking

  • In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)

  • Goal conversion tracking

  • Event tracking

  • Privacy compliance

  • On-premise option

  • Benchmarking

Web Analytics Tools

Tags

Most web analytics tools use page tagging to track online activity. A ‘tag’ is placed in a website’s JavaScript code.


Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.

Cookies

Web analytics also use cookies. Cookies are a small piece of data attached to each site visitor’s browser. They are designed to track a user’s session and future visits. This helps companies identify new visitors and returning visitors, in order to understand user behavior over time


Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:


  • The number of people using a website (visits, unique visitors, pageviews)

  • Who they are (geolocation of visitors, browser and device type, registered and unregistered users)

  • Where they came from (referring source, search keyword)

  • What they are doing while there (Time spent on site, conversions, click path, bounce rate)


This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.


No web analytics vendor can promise 100% accuracy in data. This is because people can delete cookies, and browsers can restrict JavaScript, for example. Therefore, different tools will produce slightly different results for the same metric. But web analytics tools still provide valuable insight into customer needs and online behavior.

Free Web Analytics Tools

Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.


Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.

Pricing Information

The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.


Some are completely free, while others start at around $500/mo.


Many web analytics use a Freemium pricing strategy. For example, some tools provide a free version for a single website but charge for use with for multiple websites. Typically though, enterprise versions of free tools with additional capabilities like data visualization and analytics, advanced tag management tools, individual-level tracking and other enterprise capabilities, are paid offerings.

Web Analytics Products

Listings (51-74 of 74)

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Siteoscope enables users to see the big picture of their website’s performance. The all-in-one tool is designed to make users better informed on how to improve and optimize their site. Some key features include: Google Analytics Integration, Keyword Monitoring, Social Media Activity, Competitor T...

We don't have enough ratings and reviews to provide an overall score.

LeadBase provides users with a way to generate more leads by discovering, tracking and converting anonymous website visitors. The vendor’s value proposition says that by using LeadBase Demand Cloud solution, businesses can realize the latent demand a brand has. The solution monitors the over-the-...

We don't have enough ratings and reviews to provide an overall score.

Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.

We don't have enough ratings and reviews to provide an overall score.

Logaholic is a web analytics tool built around online performance, analytics reports, and a reporting platform.

We don't have enough ratings and reviews to provide an overall score.

LinkNotions is a web analytics tools built around visualization capabilities, with the ability to create and view interactive diagrams and analyze networks.

8 Ratings

Open Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content man...

We don't have enough ratings and reviews to provide an overall score.

Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.

We don't have enough ratings and reviews to provide an overall score.

Sloop1 is a web analytics solution built around consumer neuroscience analysis to drive ad serving and marketing strategy.

We don't have enough ratings and reviews to provide an overall score.

Adometry, a cross-channel marketing analytics and attribution platform, was acquired by Google in May 2014.

11 Ratings

1World Online is an engagement applications, content, and analytics SaaS platform. Key features include Consumer Intelligence Platform, and Analytics.

We don't have enough ratings and reviews to provide an overall score.

Fokus is a web analytics software built around customizable dashboards and strong data visualization with custom reports and alerts.

We don't have enough ratings and reviews to provide an overall score.

DomainTally is a leading domain name intelligence and website analytics platform that provides comprehensive insight and key metrics into any website or domain.

We don't have enough ratings and reviews to provide an overall score.

iPerceptions is a global leader in Voice of the Customer and audience solutions that are designed to help the world's most respected brands become customer-centric organizations. iPerceptions’ Enterprise-Class Customer Analytics platform collects, analyzes and predicts customer feedback to boost ...

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Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.

We don't have enough ratings and reviews to provide an overall score.

eRevenueInsights is a web analytics solution from Blue Triangle Technologies built to analyze site performance and provide actionable insights through detailed reporting.

We don't have enough ratings and reviews to provide an overall score.

Quantum Metric is designed to enable organizations to identify and quantify customer struggle on digital platforms. Quantum Metric uses machine intelligence to automatically detect customer struggle, and allows customers to drill down to each individual session. QM provides an industry-first pixe...

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Piwik PRO is a marketing suite for enterprise clients. Its key differentiator is a commitment to data protection.Piwik PRO’s main products are deployed in both on-premises and cloud versions, and each of them adheres to the strictest privacy and security regulations (including HIPAA and GDPR).Piw...

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Analytics and data delivery solutions designed specifically for digital media. Measure the quality and performance of your content from multiple channels, platforms and devices on one screen. Build loyalty with your audience, whether in a hectic fast-breaking news environment or when building l...