LeadBase provides users with a way to generate more leads by discovering, tracking and converting anonymous website visitors. The vendor’s value proposition says that by using LeadBase Demand Cloud solution, businesses can realize the latent demand a brand has. The solution monitors the over-the-...
Web Analytics Tools
Best Web Analytics Tools
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Web Analytics Overview
What is Web Analytics?
Web analytics tools track website user activity. Tracking activity gives organizations the ability to optimize their content.
Web analytics have also grown beyond tracking web usage to include interactions with social media and mobile apps. This expanded approach is sometimes called digital analytics.
The data from web analytics tools help companies evaluate and improve their online presence. Web analytics business objectives include things like:
Attracting more visitors
Improving customer engagement
Improving customer retention
Insights from web analytics tools can drive actions such as:
Refining website content
Adjusting website design
Reallocating marketing dollars
The ultimate goal is to optimize for the desired business objective.
Web Analytics Features & Capabilities
In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)
Goal conversion tracking
Web Analytics Tools
Using the tag, analytics tools can detect when someone visits the page. The tool can also track link clicks, video views and other events. Most tools can also track users’ IP address, geography, screen size and web browser.
Most tools track similar web, social and mobile metrics. The most common metrics found with web analytics tools include:
The number of people using a website (visits, unique visitors, pageviews)
Who they are (geolocation of visitors, browser and device type, registered and unregistered users)
Where they came from (referring source, search keyword)
What they are doing while there (Time spent on site, conversions, click path, bounce rate)
This information is presented on a dashboard. The dashboard of web analytics tools is a central source of information for companies. Dashboards can usually be customized to segment data by user persona, date range, or other attributes.
Free Web Analytics Tools
Effective web analytics don’t always have to cost money. There are a number of free and freemium web analytics tools.
Google Analytics is by far the most widely adopted. StatCounter and Matomo (formerly Piwik) are also good examples of free tools. Some companies use both multiple analytics tools alongside each other (both free and paid). Some free web analytics tools are quite robust, and the vendor monetizes the tool by using the data to power other offerings such as advertising.
The pricing model for web analytics tools varies by vendor. The tools go up in price as your number of Monthly Tracked People goes up. Web analytics tools run the gamut in terms of price.
Some are completely free, while others start at around $500/mo.
Web Analytics Products
Listings (51-74 of 74)
Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.
Logaholic is a web analytics tool built around online performance, analytics reports, and a reporting platform.
SAS Adaptive Customer Experience is a web analytics platform built to track online behavior in detail with dynamic data collection for companies of any size.
LinkNotions is a web analytics tools built around visualization capabilities, with the ability to create and view interactive diagrams and analyze networks.
Kvantum DMMM is a web analytics software solution offered by Kvantum Inc.
Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.
Sloop1 is a web analytics solution built around consumer neuroscience analysis to drive ad serving and marketing strategy.
Adometry, a cross-channel marketing analytics and attribution platform, was acquired by Google in May 2014.
1World Online is an engagement applications, content, and analytics SaaS platform. Key features include Consumer Intelligence Platform, and Analytics.
Digital Analytics Accelerator is the Unica NetInsight product pre-installed on an IBM server and Netezza database. It is often adopted by banks which typically prefer on-premise to cloud analytics.
Fokus is a web analytics software built around customizable dashboards and strong data visualization with custom reports and alerts.
Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.
DomainTally is a leading domain name intelligence and website analytics platform that provides comprehensive insight and key metrics into any website or domain.
iPerceptions is a global leader in Voice of the Customer and audience solutions that are designed to help the world's most respected brands become customer-centric organizations. iPerceptions’ Enterprise-Class Customer Analytics platform collects, analyzes and predicts customer feedback to boost ...
eRevenueInsights is a web analytics solution from Blue Triangle Technologies built to analyze site performance and provide actionable insights through detailed reporting.
Piwik PRO is a analytics suite for enterprise clients. Its key differentiator is a commitment to data protection.Piwik PRO’s main products can be deployed in both on-premises and cloud versions, each of them adheres to strict privacy and security regulations (including HIPAA and GDPR).Piwik PRO A...
Quantum Metric is designed to enable organizations to identify and quantify customer struggle on digital platforms. Quantum Metric uses machine intelligence to automatically detect customer struggle, and allows customers to drill down to each individual session. QM provides an industry-first pixe...
Analytics and data delivery solutions designed specifically for digital media. Measure the quality and performance of your content from multiple channels, platforms and devices on one screen. Build loyalty with your audience, whether in a hectic fast-breaking news environment or when building l...
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falc...