Overview
What is Convert Experiences?
Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on…
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Perfect replacement for Google Optimize - and other A/B testing tools
My Convert Experiences Review
Convert your conversions ideas into tests to prove their value!
Great value for the price you pay.
Convert gave us the conversions we were looking for!
Convert is our go-to A/B test platform
A Great Way To Grow A Business
Works well & doesn't flicker
Fast, great features, easy to use, and good support!
Convert Experiences: The price friendly A/B testing platform that works
For the Power Users & Layman Optimizers Alike
In layman's terms, when we want to do an experiment very quickly but …
Convert is Fast, Integrates with Mixpanel & GA, and Is Less Expensive vs. VWO and Optimizely
Perfect tool for high volume, e-commerce testing with great support
Great Customer Service and Easy to Use
Popular Features
- Test significance (11)10.0100%
- Split URL testing (10)10.0100%
- a/b experiment testing (11)9.595%
- Multivariate testing (11)9.191%
Reviewer Pros & Cons
Pricing
Entry
$399
Specialist
$999
Pro
$1699
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $399 per month up to 100k tested users per month
Product Demos
Convert Experiences Next Generation: Features to Support Enterprise Experimentation
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 9.5a/b experiment testing(11) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 10Split URL testing(10) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 9.1Multivariate testing(11) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 9Multi-page/funnel testing(8) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 7.2Cross-browser testing(7) Ratings
Preview your experiments across multiple browsers at once.
- 9.1Mobile app testing(3) Ratings
Ability to run tests to optimize mobile applications.
- 10Test significance(11) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 9.1Visual / WYSIWYG editor(9) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.5Advanced code editor(10) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 9.1Page surveys(1) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 9.1Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 10Preview mode(8) Ratings
Preview your experiment before running it live on your site or app.
- 7.4Test duration calculator(6) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 6.9Experiment scheduler(5) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 9.1Experiment workflow and approval(2) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 10Dynamic experiment activation(3) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 10Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 8.9Server-side tests(3) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 10Mutually exclusive tests(3) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 10Standard visitor segmentation(10) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 9.1Behavioral visitor segmentation(9) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 10Traffic allocation control(10) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 9.1Website personalization(9) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 9.1Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 10Click analytics(3) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 9.1Scroll maps(1) Ratings
Scroll maps display how far down the page users scroll.
- 9.1Form fill analysis(1) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 9Conversion tracking(9) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 9.5Goal tracking(10) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 9.5Test reporting(9) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 9.1Results segmentation(8) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 9.2CSV export(4) Ratings
Ability to export test results as a CSV file.
- 10Experiments results dashboard(9) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Convert Experiences?
Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on data in other apps (data sources), complex goal tracking, and a secure API.
It includes 90+ out-of-the box integrations in a privacy compliant platform that uses 1st party cookies.
The platform boasts users among agencies like Cro Metrics, Conversion Rate Experts, The Good, Speero, Conversion Sciences. And international brands like Sony, Unicef, Audi UK, Manscaped, and Virgin Mobiles.
Plans start $399 per month.
Convert Experiences Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Unlimited Projects
- Supported: Unlimited Collaborators
- Supported: Google Analytics 4 Integration
- Supported: Automatic Bounce & Engagement Measurement
- Supported: 90+ Integrations
- Supported: Cross-domain Testing
- Supported: Third-Party Goal Tracking
- Supported: Geo/Demographic Targeting
- Supported: Multiple Conversion Goals
- Supported: JavaScript Event Pushing
- Supported: Real-Time Results and Reports
- Supported: QA with Live Logs
- Supported: Alerts and Notifications
- Supported: Funnel Testing
- Supported: Team Collaboration
- Supported: Email Support
- Supported: Chat Support
- Supported: Phone Support
- Supported: Unlimited Subdomains
- Supported: Unlimited Personalization Traffic
- Supported: Smartlnsert Blink Protection
- Supported: Advanced Custom Targeting
- Supported: Data Sources
- Supported: Bayesian & Frequentist Stats Engines
- Supported: Collision Prevention
- Supported: SRM Checks
- Supported: Full Stack Experimentation (Server side, feature flags, SDKs)
Convert Experiences Screenshots
Convert Experiences Integrations
- Analytic Call Tracking
- BigCommerce
- Bitium
- CallFire
- CallRail
- CallTrackingMetrics
- Calltracks
- Contentsquare
- Clicky
- Crazy Egg
- DialogTech
- Drupal
- Hotjar
- HubSpot Marketing Hub
- Instapage
- Joomla!
- Kissmetrics
- Convirza
- Mixpanel
- PrestaShop
- Tridion
- Shopify
- Tumblr
- Twilio WebRTC, part of Twilio CPaaS
- unbounce
- Volusion
- WooCommerce
- WordPress
- nopCommerce
- Zapier
- LanderApp
- Avanser
- Google Analytics
- Adobe Commerce (Magento Commerce)
Convert Experiences Competitors
Convert Experiences Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
Frequently Asked Questions
Convert Experiences Customer Size Distribution
Consumers | 12% |
---|---|
Small Businesses (1-50 employees) | 23% |
Mid-Size Companies (51-500 employees) | 59% |
Enterprises (more than 500 employees) | 6% |
Comparisons
Compare with
Reviews and Ratings
(20)Community Insights
- Business Problems Solved
- Recommendations
Convert is an invaluable tool for quickly implementing alternative pages, offers, and experiences with minimal to no dev assistance. The user-friendly Experience Report interface enables easy collaboration and data analysis within organizations. It is the go-to split testing platform for users on a budget or new to conversion optimization, providing consistent revenue growth for eCommerce companies. Convert is widely used across departments such as client services, engineering, marketing, and UX/UI to execute split tests, A/B tests, and multivariate tests for feature validation and improving Pirate growth metrics. Users appreciate how Convert streamlines website change management by ensuring only beneficial changes are implemented. CRO agencies rely on Convert Experiences to run A/B testing programs, optimizing conversions and revenue for eCommerce stores. The platform helps identify potential issues within the website's funnel and optimize conversion rates. Convert Experiments enables A/B testing of various elements like content and design, resulting in improved conversion rates. It is also praised for its seamless user experience and affordability. Convert.com caters to users of all levels, from novices to experienced conversion rate optimization developers, across various verticals. The responsive support team ensures users receive timely assistance until a resolution is achieved.
Users commonly recommend Convert for its professional and comprehensive A/B testing capabilities, noting that it stands head and shoulders above the competition for technical users. They also highlight its good value for money compared to larger players in the market, making it well-suited for individuals and small teams in the mid-market space. Additionally, users appreciate Convert's responsive support team and suggest reaching out to them for assistance. Overall, users recommend giving Convert a fair chance, planning out tests each month, and considering it as an alternative to other A/B testing platforms such as Optimizely or VWO.
Attribute Ratings
Reviews
(1-18 of 18)Unmatched value and performance
- Flickerless performance and lightweight script
- Incredibly intuitive UI
- Very knowledgable support and response time
- Company leadership values feedback
- Not all conversions from GA4 can be imported
- Fast integration
- Quick test setup
- Excellent loading times
- Integration with Google Analytics 4 and many other tools
- User Experience / UI design
My Convert Experiences Review
- The platform is good value for money, comparing its features and prices to some of the bigger players.
- The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
- Their support team is always available and always responsive, not resting until resolutions are met.
- We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Convert your conversions ideas into tests to prove their value!
- New pricing module on the product page.
- New checkout layout.
- Setting and QA goals.
- Hi-level analytics.
Great value for the price you pay.
- Very easy to use. If you have a team you need to train on how to use this software - it can be easily done given how user friendly it is.
- Easy to implement. Once the script is implemented - you can begin A/B testing immediately. It's not a long and arduous process to get the set up work done unlike other softwares.
- Love how the data is presented - easy to read and make informed design changes for our client's websites.
- I recommend integrating more third party softwares with convert to help better analyze the data
- I recommend having the ability to integrate with more custom CRM's
Convert gave us the conversions we were looking for!
- Javascript-based tests are very easy to set up and execute. Some of our simpler tests are functional in 30mins or less.
- Customizable goals pinpoint exactly the data points we are testing. Our tests will range from just a couple of goals to several.
- Built-in audiences make it easy for us to capture mobile vs desktop users, or even to only test during weekdays or business hours.
- Convert Experiences has a higher price point, but the value easily outweighs the cost.
Convert is our go-to A/B test platform
- Easy test setup with lots of preconfigured options and simple enough to construct your own.
- Awesome Support team! Can't say enough about their responsiveness and willingness to dig in and review my test set up if I encounter any issues (rarely though).
- Love the test snapshots. I've used other products in the past that didn't provide this simple feature.
- Occasionally I need one of our developers to assist with test setup and their feedback has been very positive.
- Really, no major issues from our usage. This platform works very well for the level of consumer/company that it is geared for. I have used more features on Adobe Target when I used that extensively in the past but then again I paid 15 times more on an annual basis.
A Great Way To Grow A Business
- Convert Experiences is fast and easy to use. This ease of use makes it more likely that the optimization process gets done regularly.
- The interface is intuitive.
- Customer service is phenomenally fast and helpful. Best of all, they care. They want to see their customers succeed.
- I'm sure there are ways they could improve but I don't see them. I'm quite happy with the product as is.
Works well & doesn't flicker
- There is barely any flicker, compared to other tools we've used in the past (dealbreaker!).
- You get more features/functionality than other tools (e.g. javascript triggering of experiments).
- No invalid experiments caused by flickering.
- Good support guiding us on the best way to solve a certain problem, Claudiu and George on the support team are quick and very thorough, they won't fob you off. Convert is also rather ethical.
- Also, we're on Convert's partnership scheme.
- Our developers prefer it for coding to the likes of VWO.
- Dennis van der Heijden is also very active in the CRO community
- You can't segment much within the reporting, but we use other tools to do this.
- Experiments sometimes 'call' themselves which is a feature I'd like to have turned off by default for all experiments.
If you want an all-in-one conversion tool that incorporates session replays, heatmaps, etc. along with A/B testing, then you might consider a tool like VWO, but Convert Experiences does pure A/B testing well.
Fast, great features, easy to use, and good support!
- Fast Response - I have used other platforms that were really slow so this is important to us.
- Good Reporting - As an account manager reporting is important to me to show clients value - this platform is very easy to use in that respect.
- Support is good - If ever we have an issue the Convert support team has been very helpful and responsive.
- A Trello-like workspace to show tests status in the workflow would be great.
- Perhaps a test archive so you can search old test data.
- Customer service
- Price point
- Focused design, no feature bloat
- Ease of use
- Technical limitations for power users/developers
- UI could be streamlined even more
For the Power Users & Layman Optimizers Alike
In layman's terms, when we want to do an experiment very quickly but need to target accurately, we turn to convert.
While Convert's WYSIWYG editor is really great, we actually almost exclusively use it in the custom JS / CSS modes. It's incredibly powerful with regard to being for engineers and your non-technical marketers.
We use it for:
- Feature Validation
- Testing the riskiest assumption from Product teams
- Lifting specific Pirate (AARRR) growth metrics
- Personalization
- Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
- Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
- Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
- Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
- Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
- You will immediately experience frustration (at least as a developer using JS Conditions) with the CDN times. Experiments often don't appear to you after saving new JS for up to 5 minutes. This can be crazy painful if you're going from Local Development > Staging > Production.
- There are some minor UI quirks inside the experiment editor if you're using the more advanced features like we do.
- It's almost mandatory that you're onboarded by a human. There's so much to this tool it'd be pretty hard for you to just dive in like some other apps. If you're like me that can be a bit frustrating. Some people need that though and enjoy the human touch, so I hate even giving this as a negative.
- Non-technical Marketing Teams
- Fast moving Growth Teams
- Really technical experimenters and optimizers that are frustrated with the lack of technical targeting most tools provide (this was me)
- Teams wanting to run lightweight to medium weight technical experiments but don't want to impact the development cycle or wait for the development cycle to add their experiments.
My entire job function is speed and throughput of growth experimentation, so I can't honestly testify to what it isn't suitable for.
Convert is Fast, Integrates with Mixpanel & GA, and Is Less Expensive vs. VWO and Optimizely
- Fast! Way faster than the competition to move around the tool and get things done.
- Easy to use - UI is easy to understand and set up tests.
- WYSIWYG editor can produce previews that don't match testing reality.
- Not the simplest integration for eCommerce clients.
- Occasionally confusing when making changes in editor.
Perfect tool for high volume, e-commerce testing with great support
- The great service and the many data points you get with each plan. This is especially useful for high-volume e-commerce shops who want to do a lot of continues testing.
- Good and extensive Magento plugin.
- The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
- There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
Great Customer Service and Easy to Use
- They have a great customer service team that has followed up with several tickets I submitted where I had difficulty setting up an experiment.
- Their demos are very informative and you can easily get going once you're set up.
- It doesn't take very long to set up your own experiment - rarely have I needed help and usually can ask an in-house developer if I'm dealing with an A/B test that requires JavaScript changes versus just HTML.
- It'd be nice if it was a little easier to alter the code of the page directly in a variation versus just adding on new code to change how it looks.
- It'd be interesting if they included an app A/B test tool into their core platform.
- It'd be nice to preview your test in several browsers.
Convert Experiences - Superior Software for A/B Testing
- Support is top-notch. It is easy to get hold of the founder/SEO Dennis and if you run into any significant trouble, it's easy to get hold of the senior developers.
- Advanced editing. Unlike a lot of their competitors, Convert allows you to edit the variation code directly. This means that you can basically test any website (including AJAX and highly dynamic sites). This is not the case with some other competitors.
- Easy breakdown and visualization of daily conversion patterns. Surprisingly, this is not available with a lot of A/B testing platforms. We want to see the conversion rate daily so that we can see if there are any validity threats in the test. Most platforms only provide an aggregate of data up to that day.
- "Blink" handling. Convert takes great pains to reduce or eliminate the "blink" that comes with any javascript rewrite based A/B testing software. AFAIK they are the only ones who do this. Any blinking might cause instrumentation bias in the tests that we certainly don't want.
- The user levels and access permissions is working fine, but I would like to be able to give users both global permissions across all projects, as well as lower/higher permissions on certain projects.
- Support for other forms of statistical analysis like using the t-test and analyzing A/B tests on a day-wise basis instead of aggregate.
- The ability to create "super goals" that are combinations of 2 goals (e.g. clicks on button A and clicks button B).
- The ability to target a specific audience is a huge plus. Some of our tests need to be targeted towards very specific users, and Convert Experiments has many options for that.
- Convert Experiments is, without a doubt, the most affordable A/B testing tool of its kind.
- The customer service is top-notch. Dennis and his team are very responsive and have a great sense of urgency. They also give great insight about testing ideas.
- The only con is the inability to have page views as a goal, but that is something they are working on.
The affordable split-testing tool for online stores
- I tested Convert Experiments after being frustrated with two other big split-testing tools that failed to accurately track revenue in Shopify because of third-party cookie problems. This is an unavoidable problem for non-Plus Shopify stores who require the checkout.shopify.com domain to process payments. Convert Experiments accurately tracks revenue data and integrates nicely with Google Analytics for follow up segmentation and analysis. Yes!
- Gives you full control over the split-testing environment. From audience selection, page targeting, and testing any element (that I've found so far) of a page or website.
- Dennis and his team provide quick and clear customer support for any questions you have to get your first test live.
- It is probably the most affordable split-testing tool on the market (that has the functionality you need).
- Currently cannot create a new variation when a test has been published. Required to clone an experiment then re-set up your experiment tracking variables.