Overview
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Not my first choice
Ticky Tacky Tech Target
TechTarget; who's got the stack?
Outreach relevance to a prospect because of their tech stack
Scale up your intent based lead prospecting
Great tool for Partner Account Mappings and White Space Customer Prospecting
TechTarget Priority Engine at a Glance
TechTarget (TrustRadius Review)
TTPE Review// Sysdig - BDR
TechTarget Priority Engine at a glance
TechTarget Review
TechTarget Hit our Target.
TechTarget Priority Engine - sales professionals friend
Priority Engine brings in pipeline efficiently
Targeted Accounts for Prospecting
Popular Features
- Company information (8)7.777%
- Contact information (8)7.676%
- 3rd party intent signals (7)6.868%
- Industry information (8)6.666%
Pricing
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Features
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 7.6Contact information(8) Ratings
Information about individual contacts is available and high quality.
- 7.7Company information(8) Ratings
Information about companies/accounts is available and high quality.
- 6.6Industry information(8) Ratings
Information about industries and markets is available and high quality.
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
- 7Web Personalization(6) Ratings
Multi-touch, cross-channel campaigns that are personalized to engage with individual customers.
- 6.83rd party intent signals(7) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
- 5.7Downstream intent signals(4) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
- 7.7Account identification(7) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.
- 6.3Buyer journey tracking(7) Ratings
Scoring and modeling feature used to identify where buyers are in the buying cycle, helping to mitigate churn risk for current customers.
- 4Revenue forecasts(3) Ratings
Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.
- 5.6Audience segmentation(5) Ratings
Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.
- 5.3Conversion optimization(6) Ratings
Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.
- 7Content Syndication(5) Ratings
Re-publishing of free or licensed content from third-party sites.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is TechTarget Priority Engine?
TechTarget Priority Engine Competitors
TechTarget Priority Engine Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(28)Community Insights
- Business Problems Solved
TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.
Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.
One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.
While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.
Attribute Ratings
Reviews
(1-15 of 15)Not my first choice
- Identifying accounts
- syncing contacts from TechTarget to Salesforce
- Data accuracy
- bulk importing
- prioritizing account based on ICP
Although some of the accounts didn't match our ICP
Ticky Tacky Tech Target
- Gives insight into market trends and interests
- Provides early warning of customer dissatisfaction with our company or a competitor
- Offers excellent contact information
- Provides sales leads based on specific interests being researched by businesses
- It is not particularly intuitive
- Too many steps to get where I need to go
- Needs to provide more depth to help determine urgency and intent to buy
- Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
TechTarget; who's got the stack?
- Top accounts
- Top buying team
- Names and emails
- Contact info
- Better contact info, less personal emails
- More intent data
- More names
- Showing what tech stack they have: Snowflake, Databricks, etc
- Shows an actual prospect that is researching keywords
- Shows buying team members to reach out to
- Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
Scale up your intent based lead prospecting
- Intent based data
- Content syndication
- Data quality
- NA
- Provides relevant end user contact information
- Gives an overview of what customers are interested in
- Efficiently helps find customer pain points
- Sometimes the information is too generic
- Missing accounts
- Missing or incorrect customer contact information
TechTarget is less appropriate for small business customers, as there likely is not information in the tool on the accounts
TechTarget Priority Engine at a Glance
- Shows buying interest and topics.
- Gives names and other critical contact information for prospecting.
- Syncs with SFDC.
- The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
- I would like to be able to make calls directly from TechTarget Priority Engine.
- Give real time notification when a prospect is on our site.
TechTarget (TrustRadius Review)
- Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
- I don't know of another alternative source, but TechTarget provides data on content that people are researching.
- TechTarget provides current tech stack for companies that I'm researching.
- I occasionally get people on the phone that do not believe they were researching the stated topics.
- It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
- Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.
TTPE Review// Sysdig - BDR
- Accurate Titles and Contact info
- Robust data form multiple people in the org
- Frequency of sending me reports that change a lot, so they are current.
- Only sending titles that are relevant
- Speed - the page is slow sometimes, so I avoid it on busy days
- would be nice to shar profiles with someone on my team, like my AE
If you are solely just looking to get phone numbers, it's not the best
TechTarget Priority Engine at a glance
- Identifies buying team
- Uncovers new leads
- Helps identify what clients are researching
- Identify correct buying team members
- identify correct contact information for team members
TechTarget Review
- Shows active contacts researching my company
- Shows active contacts researching my competitors
- Helps me identify whitespace within my territory
- Better integration with Salesforce
- Real time integration with LinkedIn
- Weekly reports that plug directly into Salesloft for automated prospecting efforts
TechTarget Hit our Target.
- Gather contact info of prospects.
- Identify people looking up key words/phrases.
- Providing summaries in weekly emails.
- Documenting traffic and interest of prospects.
- Oftentimes too complex.
- Paralysis by analysis.
TechTarget Priority Engine - sales professionals friend
- IDs active buyers
- Info on what is being searched
- Provides leads name/contact info
- ID who is/is not in Salesforce
- Better organization of data on Pagea
- Export ability
- Better phone #s
Priority Engine brings in pipeline efficiently
- The export function of priority engine is very easy to use.
- Our team at TechTarget is always super helpful and eager to help us execute new campaigns.
- More filters and options for profiles. Also, suggestions based on current profiles.
- Integration into Engagio would be nice.
Targeted Accounts for Prospecting
- Automated emails to users.
- Targeted companies.
- Targeted contacts.
- Relevant information for research.