Adobe Marketo Engage - A Powerful Tool to Enhance Your Marketing Journey.
May 02, 2024

Adobe Marketo Engage - A Powerful Tool to Enhance Your Marketing Journey.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

I find Adobe Marketo Engage to be a great marketing automation tool for our product launches as it helps us increase both our efficiency and profitability. It simplifies our email marketing by using automation and AI and helps us engage with customers more effectively. Also administrating all the landing pages and the running ad campaigns have become much more easier with the help of Adobe Marketo Engage.
  • Provides real time updates to contacts information for marketing and sales teams.
  • Serves well in the billing department for fully automating electronic bill sending.
  • Offers an intuitive email editor and dynamic content options.
  • Overall a good product.
  • Support is slow to respond to technical issues.
  • Should improve their support response time.
  • Learning Marketo can be challenging, but their vast resources and documentation does make the process easier.
  • Used for promotional emails and social media platforms.
  • Provides detailed information about ad campaigns and on email deliverability
  • Should improve their customer support.
  • Product Launches
  • Upsell
  • Lead Management

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

There are a few other marketing automation tool similar to Marketo but what makes Marketo apart from them is how simple and yet how powerful Marketo is. It helps us manage all our landing pages and ad campaigns without much effort and it also has an email editor, with which we can easily create engaging email content.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
8
Dashboards
7
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
10
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8