Beneficial Social Listening Tool with Manual Analysis Requirements
November 10, 2013
Beneficial Social Listening Tool with Manual Analysis Requirements
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Oracle Social Engagement & Monitoring
Overall Satisfaction
- Allows for easy collection of data on competitors
- The product is not difficult to learn how to use, assuming a basic understanding of Boolean search
- The theme grouping ability provides an easy way to narrow down conversation topics
- The exporting function is helpful for doing additional data cleanup and self-directed analysis
- The sentiment analysis is not as accurate as we would like (no tool is perfect in this regard, but there is definitely room for improvement with categorization methodology)
- The tool is missing some websites from it's data pulls, ideally we would like to pull conversations from sites like Yelp.com and others that are not currently available
- There are no readily available support documents or resources for quick assistance
- The tool doesn't seem to always pull up all available data at times, creating data integrity issues and questions around accuracy of other source pulls
- Significant reduction in time spend compiling competitive reporting
- Helps immensely with topics for new business pitches and to get a feel for the brand's digital presence
- Excellent for identifying conversations around topics that may become a public relations concern
- It's a good product offering to showcase to our clients, both new business and existing customers