Featured Categories

Social Media Management

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise.... more

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage their social media presence. Typical areas of focus include:

  • Social Listening/Monitoring
  • Sentiment Analysis
  • Social customer support
  • Social publishing / engagement
  • Social Campaigns/Content
  • Social Promotions (sweepstakes/contests)
  • Social Curation
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Marketing Automation

Marketing automation, along with Marketing Resource Management, is a subset of Enterprise Marketing Management (EMM). Typically marketing automation... more

Marketing automation, along with Marketing Resource Management, is a subset of Enterprise Marketing Management (EMM). Typically marketing automation is concerned with digital campaign execution, automation and measurement. MRM, on the other hand, is typically focused on internal marketing processes like budget and forecasting, project workflow management, asset management, brand management and spend management. However, EMM tools like IBM Unica and Aprimo incude both MRM and marketing automation functionality.

Marketing automation software is designed to “nurture” leads with relevant content until the individual appears ready to buy, and then routing that prospect to a sales rep at the optimal point in the buying process. Key functionality includes:

  • Enablement of automated workflows for marketing campaigns, including click tracking to understand campaign conversion triggers.

  • Email, landing pages and online registration pages: It's essential to be able to create targeted landing pages and forms independently of the IT department.

  • Lead scoring and lead nurturing: marketing automation is based on the concept of “nurturing” leads with relevant content, scoring leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked on an offer. Qualified leads are then routed t to a sales rep at the optimal point in the buying process.

  • Analytics and reporting: A view of entire marketing funnel from visitor to customer. This is where automation with customer relationship management software (CRM) (tying closed sales deals to marketing campaigns) becomes critical.

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Business Intelligence and Analytics

BI technologies provide historical, current and predictive views of business operations.

Project Management / PSA

Project management software is designed to help people involved in the project management process to initiate, plan, execute, monitor and close... more

Project management software is designed to help people involved in the project management process to initiate, plan, execute, monitor and close projects of any size and type. Professional Services Automation (PSA) software is a suite of software enabling IT service organizations to manage people and skilled resources.

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Content Management Systems (CMS)

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content... more

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

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Talent Management Suites

Talent management suites encompass strategic HR processes including recruiting, retaining, developing, rewarding and motivating performance. The most... more

Talent management suites encompass strategic HR processes including recruiting, retaining, developing, rewarding and motivating performance. The most common talent management modules include Applicant Tracking Systems (ATS), Learning Management Systems (LMS), Employee Performance Management (EPM), 360-degree feedback, and Succession Management.

Many of the components of talent management suites were traditionally purchased separately as niche products, but suite adoption is increasing.

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Web Analytics/Visitor ID

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more... more

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

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CRM

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves... more

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects.

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support

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Email Marketing

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Website Optimization

Website optimization is the process of analyzing, testing, and implementing changes to a website in order to turn more visitors into buyers.

Web Conferencing / Screen Sharing

Web conferencing tools provide real-time communications in which multiple computer users, all connected to the Internet, see the same screen at all... more

Web conferencing tools provide real-time communications in which multiple computer users, all connected to the Internet, see the same screen at all times in their Web browsers. Some Web conferencing systems include features such as texting, VoIP (voice over IP) and full-motion video.

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Products (20)

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Surveys / Online Form Builders

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a... more

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

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Products (28)

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All-in-One Marketing Platforms

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers... more

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example: marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

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Core HR / HRMS

Core HR encompasses benefits administration, personnel tracking and payroll. These systems are often referred to as back-end HR systems since they... more

Core HR encompasses benefits administration, personnel tracking and payroll. These systems are often referred to as back-end HR systems since they help manage core HR tasks as distinct from strategic HR tasks such as performance management, recruiting, learning management, etc.

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Blogging Platform

Blogging platforms are a subset of content management systems and are designed designed to simplify creating and maintaining weblogs.

Products (5)

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Accounting / Budgeting

Software for tracking revenues and expenses and forecasting future revenue.

Products (51)

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Search Engine Optimization

Search engine optimization tools increase the quality and quantity of traffic to the website. boosting visibility.

Products (29)

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eCommerce/Storefront

An electronic storefront is an e-commerce solution for merchants hosting a website on which consumer transactions are generated online.

Products (20)

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Ticketing / Help-Desk

Software to manage the customer support function which involves responding to user's technical questions. Software prioritizes and routes tickets,... more

Software to manage the customer support function which involves responding to user's technical questions. Software prioritizes and routes tickets, tracks status, and provides ticket reporting metrics. Questions and answers can be delivered by telephone, e-mail, phone or, increasingly, social channels. Help desk software also makes it easier for the people running the help desk to quickly find answers to common questions.

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Collaboration Platforms

Collaboration Platforms applications are software tools that adds broad social networking capabilities to work processes. Collaboration tools differ... more

Collaboration Platforms applications are software tools that adds broad social networking capabilities to work processes. Collaboration tools differ from community platforms in that they are focused on making internal teams more productive by enabling document sharing, workflow, social collaboration ,etc.

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Contact Management

Contact Management Software is often one component of Customer Relationship Management (CRM) software. In its simplest form Contact Management... more

Contact Management Software is often one component of Customer Relationship Management (CRM) software. In its simplest form Contact Management Software is used to manage your Contacts (or customers) contact details including name, address, email, telephone number, and social handles.

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Applicant Tracking/Recruiting

Supports enterprise-wide recruiting processes from job application to hiring.

Learning Management Systems

A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting and delivery of education... more

A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting and delivery of education courses or training programs.

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Products (26)

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Marketing Analytics

Software for measuring the effectiveness of marketing campaigns.

Ad Serving / Retargeting

Ad serving describes the technology and service that places advertisements on web sites.

Products (43)

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Cloud Storage/Backup/Recovery

Cloud storage backup is a strategy for backing up data that involves removing data offsite to a managed service provider for protection. It can either... more

Cloud storage backup is a strategy for backing up data that involves removing data offsite to a managed service provider for protection. It can either replace or complement on-premise backups.

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Sales Proposal Automation

Application for automating construction of sales proposals and/or scanning content for ambiguous or non-compliant lanuage

Corporate Performance Management

Corporate performance management (CPM) is related to business intelligence (BI) and is involved with monitoring and managing an organization's... more

Corporate performance management (CPM) is related to business intelligence (BI) and is involved with monitoring and managing an organization's performance, according to key performance indicators (KPIs) such as revenue, return on investment (ROI), overhead, and operational costs.

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Enterprise Resource Planning

Enterprise resource planning (ERP) is business management softwarethat allows an organization to use a system of integrated applications to manage the... more

Enterprise resource planning (ERP) is business management softwarethat allows an organization to use a system of integrated applications to manage the business. ERP software integrates development, manufacturing, sales and marketing.

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Telephony VoIP

Voice over Internet Protocol is a category of hardware and software that enables people to use the Internet as the transmission medium for telephone... more

Voice over Internet Protocol is a category of hardware and software that enables people to use the Internet as the transmission medium for telephone calls

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Products (17)

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Mobile Analytics

Mobile Analytics spans both mobile web and app analytics. Mobile web analytics is when use their smartphones or tablets to view online content via a... more

Mobile Analytics spans both mobile web and app analytics. Mobile web analytics is when use their smartphones or tablets to view online content via a mobile browser. App analytics are analytics for native smartphone apps allowing app makers to understand performance and user interaction.

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Cross-Channel Campaign Management

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable... more

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

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Configuration Pricing Quoting

Price Quoting/Configuration software (CPQ) is designed to optimize sales processes such as configuration, opportunity management, bid and quote... more

Price Quoting/Configuration software (CPQ) is designed to optimize sales processes such as configuration, opportunity management, bid and quote generation, and order confirmation.

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Products (19)

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Enterprise Content Management (ECM)

Enterprise content management (ECM) is a set of tools and methods that allows a corporation, agency or organization to obtain, organize, store and... more

Enterprise content management (ECM) is a set of tools and methods that allows a corporation, agency or organization to obtain, organize, store and deliver information crucial to its operation. The fundamental objectives of ECM are to streamline access, eliminate bottlenecks, optimize security, maintain integrity and minimize overhead.

According to the Association for Information and Image Management (AIIM), ECM can be broken down into five major components called capture, manage, store, preserve and deliver. The purpose of each component can be briefly defined as follows:

-Capture: Create, obtain and organize information. -Manage: Process, modify and employ information. -Store: Temporarily back up frequently changing information in the short term. -Preserve: Back up infrequently changing information in the medium and long term. -Deliver: Provide clients and end users with requested information.

ECM has become increasingly important and complex in recent years for a number of reasons. Financial fraud and data breaches -- and regulations designed to prevent them -- have made effective information governance essential. There are new sources of content, such as unstructured data from social networking websites. Enterprises also need to manage content effectively for integration with business intelligence/business analytics (BI/BA) applications that help them to use the available information to guide business decisions.

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Enterprise Marketing Management

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It... more

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.

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Public Cloud Infrastructure

Public Cloud Infrastructure is based on the standard cloud computing model, in which a service provider makes resources, such as applications and... more

Public Cloud Infrastructure is based on the standard cloud computing model, in which a service provider makes resources, such as applications and storage, available to the general public over the Internet.

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Electronic Signature

Software providing a secure way to sign, send, and store documents in the cloud.

Sales Intelligence

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information... more

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

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Products (15)

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Predictive Analytics

Predictive Analytics are used to analyze current data and historical facts in order to better understand customers, products and partners and to... more

Predictive Analytics are used to analyze current data and historical facts in order to better understand customers, products and partners and to identify potential risks and opportunities.

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Business Process Management

Business process management (BPM) is a systematic approach to making an organization's workflow more effective, more efficient and more capable of... more

Business process management (BPM) is a systematic approach to making an organization's workflow more effective, more efficient and more capable of adapting to an ever-changing environment. A business process is an activity or set of activities that will accomplish a specific organizational goal.

The goal of BPM is to reduce human error and miscommunication and focus stakeholders on the requirements of their roles. BPM is a subset of infrastructure management, an administrative area concerned with maintaining and optimizing an organization's equipment and core operations.

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Workforce Management

Workforce Management is concerned with scheduling and tracking the workforce. This is particularly important for organizations with shift workers and... more

Workforce Management is concerned with scheduling and tracking the workforce. This is particularly important for organizations with shift workers and includes applications to track time and attendance, monitor compliance with labor laws, and sometimes includes payroll functionality.

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Database-as-a-Service

Some cloud platforms offer options for using a database as a service, without physically launching a virtual machine instance for the database. In... more

Some cloud platforms offer options for using a database as a service, without physically launching a virtual machine instance for the database. In this configuration, application owners do not have to install and maintain the database on their own. Instead, the database service provider takes responsibility for installing and maintaining the database, and application owners pay according to their usage. For example, Amazon Web Services provides three database services as part of its cloud offering, SimpleDB, a NoSQL key-value store, Amazon Relational Database Service, an SQL-based database service with a MySQL interface, and DynamoDB.

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Sales Commission / Incentive Compensation Management

Sales Commission/Compensation Planning software is for administration of sales incentives like sales commissions and service rewards.

Compensation Management

Compensation management software is designed to help an organization maximize the returns on available talent. The ultimate goal is to reward the... more

Compensation management software is designed to help an organization maximize the returns on available talent. The ultimate goal is to reward the right people to the greatest extent for the most relevant reasons.

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Load Testing

Load testing software is an evaluation tool for determining how an application will perform as the work level approaches the limits of the... more

Load testing software is an evaluation tool for determining how an application will perform as the work level approaches the limits of the application's specifications.

The primary goal of load testing is to define the maximum amount of work a system can handle without performance slipping significantly. The process of increasing the load beyond its known capacity and seeing how that load affects the application is sometimes called stress testing.

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Contract Management

Contract management software is a program or series of related programs for storing and managing legal agreements such as contracts with vendors,... more

Contract management software is a program or series of related programs for storing and managing legal agreements such as contracts with vendors, leases and licensing agreements.

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IT Service Management (ITSM)

IT Service Management (ITSM) is a process-based practice intended to align the delivery of information technology (IT) services with needs of the... more

IT Service Management (ITSM) is a process-based practice intended to align the delivery of information technology (IT) services with needs of the enterprise, emphasizing benefits to customers. ITSM involves a paradigm shift from managing IT as stacks of individual components to focusing on the delivery of end-to-end services using best practice process models. ITIL (Information Technology Infrastructure Library) is a globally recognized collection of best practices for information technology (IT) service management.

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Marketing Resource Management

Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of... more

Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance management; and knowledge management.

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Forecasting/Analytics

Forecasting/Analytics applications for sales teams. Includes reports and dashboards, self-service analytics and a forecasting engine to drive sales... more

Forecasting/Analytics applications for sales teams. Includes reports and dashboards, self-service analytics and a forecasting engine to drive sales performance.

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Network Management

Network management is a broad range of functions including activities, methods, procedures and the use of tools to administrate, operate, and reliably... more

Network management is a broad range of functions including activities, methods, procedures and the use of tools to administrate, operate, and reliably maintain computer network systems.

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In-page Web Analytics

In-page web analytics is the analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on... more

In-page web analytics is the analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. In-page web analytics software includes click-tracking, mouse-tracking, eye-tracking and session replay tools, many of which produce heatmaps to show an aggregate view of which areas of a webpage receive the most visitor attention. These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.

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Cloud and Mobile Security

Cloud and mobile security products are designed to secure corporate data assets in the cloud and the mobile devices that corporate employees use. It... more

Cloud and mobile security products are designed to secure corporate data assets in the cloud and the mobile devices that corporate employees use. It typically involves handling the security filtering and monitoring directly through a security cloud service rather than on premises. Mobile software proactively protects smartphones from mobile threats, including viruses, Trojan horses, hackers and thieves.

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Customer Advocacy/Referral Marketing

Customer advocacy marketing is marketing that harnesses the voice of happy customers to market to prospects.

Tag Management

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from... more

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

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Video platforms

Video platform vendors provide YouTube-like video sharing platforms designed for the enterprise.

Supply Chain Management

Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to... more

Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

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HR Service Delivery

HR Service Delivery software provides a centralized, secure environment where employees, managers and HR professionals can access information... more

HR Service Delivery software provides a centralized, secure environment where employees, managers and HR professionals can access information regarding on-boarding, compensation, and corporate information and policies.

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Platform-as-a-Service

Platform as a service (PaaS) is a category of cloud computing services that provide a computing platform and a solution stack as a service. Along with... more

Platform as a service (PaaS) is a category of cloud computing services that provide a computing platform and a solution stack as a service. Along with software as a service (SaaS) and infrastructure as a service (IaaS), it is a service model of cloud computing. In this model, the consumer creates the software using tools and/or libraries from the provider. The consumer also controls software deployment and configuration settings. The provider provides the networks, servers, storage and other services.

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Operational Analytics

Operational intelligence (OI) is a category of real-time dynamic, business analytics that delivers visibility and insight into data, streaming events... more

Operational intelligence (OI) is a category of real-time dynamic, business analytics that delivers visibility and insight into data, streaming events and business operations. Operational Intelligence solutions run queries against streaming data feeds and event data to deliver real-time analytic results as operational instructions. Operational Intelligence provides organizations the ability to make decisions and immediately act on these analytic insights, through manual or automated actions.

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Public Relations

Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring... more

Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.

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Middleware - Application Integration

Middleware is softeware that serves to mediate between two separate and often already existing programs. Typically, middleware programs provide... more

Middleware is softeware that serves to mediate between two separate and often already existing programs. Typically, middleware programs provide messaging services so that different applications can communicate.

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Security - Antivirus

Antivirus software is a computer program that detects, prevents, and takes action to disarm or remove malicious software programs, such as viruses and... more

Antivirus software is a computer program that detects, prevents, and takes action to disarm or remove malicious software programs, such as viruses and worms

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Small Business Database

Databases used primarily by small and medium-sized companies.

Products (2)

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Asset Management

Asset management software manages physical assets (their selection, maintenance, inspection and renewal).

Contact Center Automation

Contact center automation (or automatic call distribution) software manages incoming calls and handles them based on the number called and an... more

Contact center automation (or automatic call distribution) software manages incoming calls and handles them based on the number called and an associated database of handling instructions. Many companies offering sales and service support use ACDs to validate callers, make outgoing responses or calls, forward calls to the right party, allow callers to record messages, gather usage statistics, balance the use of phone lines, and provide other services.

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Software Configuration Management

Software Configuration Management software handles the task of tracking and controlling changes in the software including revision control and the... more

Software Configuration Management software handles the task of tracking and controlling changes in the software including revision control and the establishment of baselines.

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Employee Performance Management

Employee Performance Management is the process by which a manager or consultant examines and evaluates an employee's work behavior by comparing it... more

Employee Performance Management is the process by which a manager or consultant examines and evaluates an employee's work behavior by comparing it with preset standards, documents the results of the comparison, and uses the results to provide feedback to the employee to show where improvements are needed and why.

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Live Chat

Live Chat software allows website operators to interact directly with visitors on their websites, typically through some combination of instant... more

Live Chat software allows website operators to interact directly with visitors on their websites, typically through some combination of instant messaging / chat, video, and survey forms.

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Identity Management

Identity management (IdM) describes the management of individual identifiers, their authentication, authorization, and privileges within or across... more

Identity management (IdM) describes the management of individual identifiers, their authentication, authorization, and privileges within or across system and enterprise boundaries with the goal of increasing security and productivity while decreasing cost, downtime and repetitive tasks

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Community Platforms

Online community platforms are enterprise platforms designed to foster collaboration between employees and with customers. Typical functionality... more

Online community platforms are enterprise platforms designed to foster collaboration between employees and with customers. Typical functionality includes social networking, blogs, wikis, discussion boards, polls, ratings and reviews, support, private messaging, etc.

Community platforms differ from social networks in that they are usually much more specific, i.e. users of a specific product.

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Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.... more

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

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Products (14)

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Event Registration

Event Registration tools are designed to make it easy to register for events online, and process credit card payments. Some tools also include email... more

Event Registration tools are designed to make it easy to register for events online, and process credit card payments. Some tools also include email campaign management capabilities to increase participation.

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Products (2)

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Mobile Marketing

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner... more

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

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Data Integration

Data integration involves combining data residing in different sources and providing users with a unified view of these data.

Bug Tracking

Project management tools for tracking and managing software bugs.

Virtualization

Virtualization is the creation of a virtual (rather than actual) version of something, such as an operating system, a server, a storage device or... more

Virtualization is the creation of a virtual (rather than actual) version of something, such as an operating system, a server, a storage device or network resources.

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Channel Marketing Management (CMM)

Software for managing third-party channel distribution marketing activities. This is a system of methodologies, strategies, software, and web-based... more

Software for managing third-party channel distribution marketing activities. This is a system of methodologies, strategies, software, and web-based capabilities that help a vendor to manage partner relationships. Systems typically include a Content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to login and interact with a vendor's sales opportunity database and obtain product, pricing, and training information.

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Data Management Platforms

A DMP is a centralized data management platform for collecting, integrating and managing large sets of structured and unstructured data from disparate... more

A DMP is a centralized data management platform for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. It allows you to create target audiences based on a combination of first-party and third-party audience data. Campaigns can then be targeted accurately across third-party ad networks and exchanges.

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Products (6)

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Email Encryption

Encryption, and often authentication, of email messages to protect the content from being read by unintended recipients.

Subscription Billing

Subscription billing software is software that automates the billing cycle for recurring revenue models.

Appointment Scheduling Software

Customer Appointment Management scheduling software allows businesses and professionals to manage scheduling appointments. This type of software is... more

Customer Appointment Management scheduling software allows businesses and professionals to manage scheduling appointments. This type of software is also known as appointment booking software and online booking software.

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Products (2)

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Customer Success Management

Customer Success Management is concerned with proactively making sure that SaaS customers get value from their relationship with the vendor. CSM... more

Customer Success Management is concerned with proactively making sure that SaaS customers get value from their relationship with the vendor. CSM platforms typically give early warning of potential customer churn based on disparate data elements, giving the vendor time to take early action to keep the relationship on track.

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Products (3)

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Gamification

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in... more

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, Return on Investment, data quality, timeliness, and learning.

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Marketing Intelligence

Marketing intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers... more

Marketing intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

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Field Service Management

Applications that support field technicians and other staff in the field. Typically include scheduling and dispatching capabilities.

Products (2)

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Sales Pipeline Management

Sales pipeline management software helps sales teams manage all prospects at all stages in the sales cycle from initial interest to presentation of a... more

Sales pipeline management software helps sales teams manage all prospects at all stages in the sales cycle from initial interest to presentation of a sales proposal.

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Products (2)

 (2)

Enterprise Search

Enterprise search is the organized retrieval of structured and unstructured data within an organization. Enterprise search creates an easily navigated... more

Enterprise search is the organized retrieval of structured and unstructured data within an organization. Enterprise search creates an easily navigated interface for entering, categorizing and retrieving data securely, in compliance with security and data retention regulations. Product in this category can be made available to customers, partners or employees.

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Leadership Development

Leadership development vendors can be thought of as the content providers for the technology platforms provided by LMS vendors. They typically provide... more

Leadership development vendors can be thought of as the content providers for the technology platforms provided by LMS vendors. They typically provide simulations and other content for online employee development.

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Master Data Management (MDM)

Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file,... more

Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments. In addition, MDM can facilitate computing in multiple system architectures, platforms and applications.

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Middleware - Data Warehouse

A data warehouse is a central repository for all or significant parts of the data that an enterprise's various business systems collect.

Product Lifecycle Management

Product lifecycle management (PLM) enables an organization to manage all aspects of their product development process, from the initial idea through... more

Product lifecycle management (PLM) enables an organization to manage all aspects of their product development process, from the initial idea through to retirement and disposal.

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Customer Reference Management

Customer reference management software is typically used to identify good match references during a sales cycle, build a pool of qualified references... more

Customer reference management software is typically used to identify good match references during a sales cycle, build a pool of qualified references and reward reference program participants.

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IP Geolocation

Geo IP address stands for a geographic Internet Protocol (IP) address and identifies the geographic location of the device which is connected to the... more

Geo IP address stands for a geographic Internet Protocol (IP) address and identifies the geographic location of the device which is connected to the Internet. It reveals the approximate geographic location of the device which is connected to the Internet.

Geo IP address location is used by marketing services to help advertisers target their market according to location. For example, advertisements appear in a browser that mention the hometown or city in which the web browser is located.

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