Featured Categories

Social Media Management

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise.... more

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage their social media presence. Typical areas of focus include:

  • Social Listening/Monitoring
  • Sentiment Analysis
  • Social customer support
  • Social publishing / engagement
  • Social Campaigns/Content
  • Social Promotions (sweepstakes/contests)
  • Social Curation
less

Products (120)

 (49)
 (40)
 (27)
 (24)
 (21)

Marketing Automation

Marketing automation, along with Marketing Resource Management, is a subset of Enterprise Marketing Management (EMM). Typically marketing automation... more

Marketing automation, along with Marketing Resource Management, is a subset of Enterprise Marketing Management (EMM). Typically marketing automation is concerned with digital campaign execution, automation and measurement. MRM, on the other hand, is typically focused on internal marketing processes like budget and forecasting, project workflow management, asset management, brand management and spend management. However, EMM tools like IBM Unica and Aprimo incude both MRM and marketing automation functionality.

Marketing automation software is designed to “nurture” leads with relevant content until the individual appears ready to buy, and then routing that prospect to a sales rep at the optimal point in the buying process. Key functionality includes:

  • Enablement of automated workflows for marketing campaigns, including click tracking to understand campaign conversion triggers.

  • Email, landing pages and online registration pages: It's essential to be able to create targeted landing pages and forms independently of the IT department.

  • Lead scoring and lead nurturing: marketing automation is based on the concept of “nurturing” leads with relevant content, scoring leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked on an offer. Qualified leads are then routed t to a sales rep at the optimal point in the buying process.

  • Analytics and reporting: A view of entire marketing funnel from visitor to customer. This is where automation with customer relationship management software (CRM) (tying closed sales deals to marketing campaigns) becomes critical.

less

Products (38)

 (97)
 (49)
 (41)
 (40)
 (33)

Business Intelligence/Analytics

BI technologies provide historical, current and predictive views of business operations.

Project Management / PSA

Project management software is designed to help people involved in the project management process to initiate, plan, execute, monitor and close... more

Project management software is designed to help people involved in the project management process to initiate, plan, execute, monitor and close projects of any size and type. Professional Services Automation (PSA) software is a suite of software enabling IT service organizations to manage people and skilled resources.

less

Products (43)

 (31)
 (27)
 (25)
 (19)
 (17)

Talent Management Suites

Talent management suites encompass strategic HR processes including recruiting, retaining, developing, rewarding and motivating performance. The most... more

Talent management suites encompass strategic HR processes including recruiting, retaining, developing, rewarding and motivating performance. The most common talent management modules include Applicant Tracking Systems (ATS), Learning Management Systems (LMS), Employee Performance Management (EPM), 360-degree feedback, and Succession Management.

Many of the components of talent management suites were traditionally purchased separately as niche products, but suite adoption is increasing.

less

Products (35)

 (116)
 (21)
 (13)
 (12)
 (12)

Content Management Systems (CMS)

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content... more

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

less

CRM

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves... more

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects.

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support

less

Products (37)

 (33)
 (28)
 (23)
 (19)
 (16)

All-in-One Marketing Platforms

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers... more

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example: marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

less

Products (12)

 (97)
 (28)
 (4)
 (3)
 (2)

Blogging Platform

Blogging platforms are a subset of content management systems and are designed designed to simplify creating and maintaining weblogs.

Products (5)

 (97)
 (25)
 (5)
 (4)
 (1)

Email Marketing

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Surveys / Online Form Builders

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a... more

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

less

Products (22)

 (33)
 (27)
 (20)
 (16)
 (12)
See all software categories