Marketing

Ad Serving / Retargeting

Ad serving describes the technology and service that places advertisements on web sites.

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All-in-One Marketing Platforms

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers... more

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example: marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

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Appointment Scheduling Software

Customer Appointment Management scheduling software allows businesses and professionals to manage scheduling appointments. This type of software is... more

Customer Appointment Management scheduling software allows businesses and professionals to manage scheduling appointments. This type of software is also known as appointment booking software and online booking software.

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Blogging Platform

Blogging platforms are a subset of content management systems and are designed designed to simplify creating and maintaining weblogs.

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Channel Marketing Management (CMM)

Software for managing third-party channel distribution marketing activities. This is a system of methodologies, strategies, software, and web-based... more

Software for managing third-party channel distribution marketing activities. This is a system of methodologies, strategies, software, and web-based capabilities that help a vendor to manage partner relationships. Systems typically include a Content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to login and interact with a vendor's sales opportunity database and obtain product, pricing, and training information.

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Community Platforms

Online community platforms are enterprise platforms designed to foster collaboration between employees and with customers. Typical functionality... more

Online community platforms are enterprise platforms designed to foster collaboration between employees and with customers. Typical functionality includes social networking, blogs, wikis, discussion boards, polls, ratings and reviews, support, private messaging, etc.

Community platforms differ from social networks in that they are usually much more specific, i.e. users of a specific product.

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Contact Center Automation

Contact center automation (or automatic call distribution) software manages incoming calls and handles them based on the number called and an... more

Contact center automation (or automatic call distribution) software manages incoming calls and handles them based on the number called and an associated database of handling instructions. Many companies offering sales and service support use ACDs to validate callers, make outgoing responses or calls, forward calls to the right party, allow callers to record messages, gather usage statistics, balance the use of phone lines, and provide other services.

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Contact Management

Contact Management Software is often one component of Customer Relationship Management (CRM) software. In its simplest form Contact Management... more

Contact Management Software is often one component of Customer Relationship Management (CRM) software. In its simplest form Contact Management Software is used to manage your Contacts (or customers) contact details including name, address, email, telephone number, and social handles.

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Content Management Systems (CMS)

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content... more

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

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Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.... more

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

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Cross-Channel Campaign Management

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable... more

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

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Customer Advocacy/Referral Marketing

Customer advocacy marketing is marketing that harnesses the voice of happy customers to market to prospects.

Customer Reference Management

Customer reference management software is typically used to identify good match references during a sales cycle, build a pool of qualified references... more

Customer reference management software is typically used to identify good match references during a sales cycle, build a pool of qualified references and reward reference program participants.

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Customer Success Management

Customer Success Management is concerned with proactively making sure that SaaS customers get value from their relationship with the vendor. CSM... more

Customer Success Management is concerned with proactively making sure that SaaS customers get value from their relationship with the vendor. CSM platforms typically give early warning of potential customer churn based on disparate data elements, giving the vendor time to take early action to keep the relationship on track.

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Data Management Platforms

A DMP is a centralized data management platform for collecting, integrating and managing large sets of structured and unstructured data from disparate... more

A DMP is a centralized data management platform for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. It allows you to create target audiences based on a combination of first-party and third-party audience data. Campaigns can then be targeted accurately across third-party ad networks and exchanges.

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Digital Asset Management

Digital Asset Management applications enables users to store, share, and control access to digital assets such as images and documents. Some products... more

Digital Asset Management applications enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

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Email Marketing

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Enterprise Marketing Management

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It... more

Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.

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Event Registration

Event Registration tools are designed to make it easy to register for events online, and process credit card payments. Some tools also include email... more

Event Registration tools are designed to make it easy to register for events online, and process credit card payments. Some tools also include email campaign management capabilities to increase participation.

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Gamification

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in... more

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, Return on Investment, data quality, timeliness, and learning.

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IP Geolocation

Geo IP address stands for a geographic Internet Protocol (IP) address and identifies the geographic location of the device which is connected to the... more

Geo IP address stands for a geographic Internet Protocol (IP) address and identifies the geographic location of the device which is connected to the Internet. It reveals the approximate geographic location of the device which is connected to the Internet.

Geo IP address location is used by marketing services to help advertisers target their market according to location. For example, advertisements appear in a browser that mention the hometown or city in which the web browser is located.

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In-page Web Analytics

In-page web analytics is the analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on... more

In-page web analytics is the analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. In-page web analytics software includes click-tracking, mouse-tracking, eye-tracking and session replay tools, many of which produce heatmaps to show an aggregate view of which areas of a webpage receive the most visitor attention. These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.

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Marketing Analytics

Software for measuring the effectiveness of marketing campaigns.

Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then... more

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

  • Automated marketing campaigns & click tracking
  • Email, landing pages and online registration pages
  • Lead scoring, lead nurturing & lead management
  • Analytics and reporting
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Products (51)

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Marketing Intelligence

Marketing intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers... more

Marketing intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

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Marketing Resource Management

Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of... more

Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance management; and knowledge management.

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Mobile Analytics

Mobile Analytics spans both mobile web and app analytics. Mobile web analytics is when use their smartphones or tablets to view online content via a... more

Mobile Analytics spans both mobile web and app analytics. Mobile web analytics is when use their smartphones or tablets to view online content via a mobile browser. App analytics are analytics for native smartphone apps allowing app makers to understand performance and user interaction.

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Mobile Marketing

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner... more

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

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Nonprofit Advocacy

Tools to help nonprofits create advocacy campaigns online

Products (1)

Predictive Analytics

Predictive Analytics are used to analyze current data and historical facts in order to better understand customers, products and partners and to... more

Predictive Analytics are used to analyze current data and historical facts in order to better understand customers, products and partners and to identify potential risks and opportunities.

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Public Relations

Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring... more

Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.

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Search Engine Marketing (SEM) platforms

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine... more

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.

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Products (1)

Search Engine Optimization

Search engine optimization tools increase the quality and quantity of traffic to the website. boosting visibility.

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Social Media Management

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise.... more

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage their social media presence. Typical areas of focus include:

  • Social Listening/Monitoring
  • Sentiment Analysis
  • Social customer support
  • Social publishing / engagement
  • Social Campaigns/Content
  • Social Promotions (sweepstakes/contests)
  • Social Curation
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Surveys / Online Form Builders

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a... more

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

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Tag Management

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from... more

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

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Usability Testing

Usability testing tools are used in user-centered interaction design to evaluate a product by testing it on users. This gives direct input on how real... more

Usability testing tools are used in user-centered interaction design to evaluate a product by testing it on users. This gives direct input on how real users use the system.

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Products (3)

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Video platforms

Video platform vendors provide YouTube-like video sharing platforms designed for the enterprise.

Web Analytics/Visitor ID

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more... more

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

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Website Optimization

Website optimization is the process of analyzing, testing, and implementing changes to a website in order to turn more visitors into buyers.

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