Content Experiments is a free testing feature offered directly within Google Analytics. The functionality was originally available as a standalone product through Google Website Optimizer, but was later renamed and embedded within Google Analytics in 2012. The integration allows testers to take advantage of advanced visitor segments and website goals already set up in the analytics tool.
|2013 revenue||$55.5 billion* (total company)|
|Growth 2012-2013||22%* (total company)|
|Employees||43,862* (total company)|
|Rating Attribute||Google Analytics Content Experiments||# of Reviewers Contributing to Rating Average||A/B Testing Category Average|
|Likelihood to recommend||6.8||10||8.4|
|Likelihood to renew||7.5||10||8|
|Google Analytics Content Experiments Strengths||Google Analytics Content Experiments Areas for Improvement|
Like the rest of Google Analytics, the testing feature is free of charge.
|No WYSIWYG editor; coding required
Does not have a WYSIWYG editor for creating different versions of a webpage to test. The tool requires a developer to code each of the variants to be tested.
|Part of Google Analytics
Integrates seamlessly with the rest of Google Analytics, and can easily track goals, conversions and visitor segments already set up in GA.
|No multivariate testing
Does not allow for multivariate testing. Users can do A/B/n testing with up to 10 versions of a webpage.
High volume of documentation and online forums to help with using the tool.