Google Analytics Content Experiments Profile

Content Experiments is a free testing feature offered directly within Google Analytics. The functionality was originally available as a standalone product through Google Website Optimizer, but was later renamed and embedded within Google Analytics in 2012. The integration allows testers to take advantage of advanced visitor segments and website goals already set up in the analytics tool.

*http://investor.google.com/earnings/2013/Q4_google_earnings.html
**Number of websites using Content Experiments across the entire Internet, per Builtwith.com
Company status Public
2013 revenue $55.5 billion* (total company)
Growth 2012-2013 22%* (total company)
Customers 11,000**
Employees 43,862* (total company)
Pricing Free

Aggregate User Ratings of Google Analytics Content Experiments on TrustRadius

Source: (10) User reviews of Google Analytics Content Experiments on TrustRadius
Rating Attribute Google Analytics Content Experiments # of Reviewers Contributing to Rating Average A/B Testing Category Average
Likelihood to recommend 6.8 10 8.4
Likelihood to renew 7.5 10 8

Summary of Google Analytics Content Experiments Reviews

Source: (10) User reviews of Google Analytics Content Experiments on TrustRadius
Google Analytics Content Experiments Strengths Google Analytics Content Experiments Areas for Improvement
Free
Like the rest of Google Analytics, the testing feature is free of charge.
No WYSIWYG editor; coding required
Does not have a WYSIWYG editor for creating different versions of a webpage to test. The tool requires a developer to code each of the variants to be tested.
Part of Google Analytics
Integrates seamlessly with the rest of Google Analytics, and can easily track goals, conversions and visitor segments already set up in GA.
No multivariate testing
Does not allow for multivariate testing. Users can do A/B/n testing with up to 10 versions of a webpage.
Documentation
High volume of documentation and online forums to help with using the tool.

Interview

The company declined to interview.