Free TrustRadius Buyer's Guides
Business Intelligence Guide
- Compare the pros & cons of the top rated BI vendors including Tableau, Qlikview and Birst
- Quickly identify the right BI software product for your use case based on 530+ in-depth reviews
- Understand the 5 critical steps to completing a successful Business Intelligence software purchase
Cool Ad Tech Start-up Profile – Terminus
Terminus positions itself as a platform for B2B advertising automation. Their mission is to address two key B2B marketing challenges: The B2B buying cycle is getting longer and more complex. Multiple people have influence so to maximize effectiveness, you need to market at an account versus an individual level. You need to engage buyers on their channels of preference, e.g. mobile, Facebook, different websites.
Why Are B2B Marketers Not Getting Maximum Value
In the spring of 2015, Spear Marketing Group, a leading full-service B2B demand generation agency, conducted a market research survey designed to document the level of maturity (or lack thereof) present in the typical marketing automation deployment. It was the firm’s hypothesis, based on anecdotal evidence and its own work with marketing automation clients, that underutilization of marketing automation software was rampant in the B2B community.
Sprinklr bolsters customer care value proposition
Rave Reviews From Members
How we saved $30,000 a year using TrustRadius
Bjorn Billhardt is the founder and CEO of Enspire. Bjorn heard about TrustRadius through a friend. After looking at TrustRadius, Bjorn decided Enspire should do an internal analysis of the marketing automation platform they were using. Upon closely reading what others were saying on TrustRadius, he realized Enspire wasn't really using it in a way that justified its expense. Last spring, Bjorn discontinued his marketing automation software license for an annual saving of $30,000. "I don't think we would've had the confidence to pull the plug if we hadn't read the reviews," he said.