B2B Insights

Information and resources for technology buyers

Product Tip: Driving Reviews with Pendo

A good review program not only includes multiple campaigns to drive reviews, but also features inclusion at multiple touchpoints: in email signatures, in customer service follow-ups, following business reviews, and more. Done right, this takes a review program from episodic to evergreen. That ensures you always have fresh reviews and gives you an edge versus […]

Operationalizing Intent Data to Go From Conversation to Conversion—Instantly

TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP of Content and Community at Drift; and Russ Somers, VP of Marketing at TrustRadius. The topic of the digital event (available on-demand here) was a unique and powerful experiment Optimizely conducted, which combined TrustRadius True […]

Business Intelligence Software Statistics and Trends

Companies have stabilized their software spending plans for the rest of 2020 after several months of turbulence. As near-term plans become more concrete, businesses are shifting their focus away from COVID-19 adjustments towards long-term strategy and planning. The graph below shows expected increases in spending in March, followed by expected spending cuts in April and […]

5 Free Video Conferencing Tools for Your Small Business

Even with all the flexibility that video conferencing tools provide, it’s not uncommon for leaders and employees—even at small, tight-knit businesses—to feel disconnected amid a lack of on-site interactions. Choosing the right web conferencing software can help prevent your teammates from feeling like ships passing in the night. On the other hand, with the wrong […]

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We make it easy to get your customers on the record.

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All the tools you need to tag, filter, and share your reviews.

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Use reviews to convert more buyers, close deals faster, and reduce churn.

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We believe truth should drive every business decision.Our reviews empower buyers to make informed decisions, but they are also a goldmine for vendors who want to authentically engage prospects on TrustRadius and beyond. That is why we built our business on quality and trust, not selling leads or trading on brands. Whether you're a buyer or a vendor, you know we have your back.