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Information and resources for technology buyers
Field sales were grounded in 2020. Conferences were canceled. 100% of buying decisions took place online. Yet B2B sellers still had to find a way to close deals and meet their quotas. Intent data is a powerful strategy that could help make up that difference—if only more companies used it. According to new research from […]
Many people are prone to distractions, but entrepreneurs—small business owners in particular—are more susceptible because they typically have a lot of things on their plates. In addition to serving your clients, you likely have day-to-day jobs to do, along with personal responsibilities. For example, if you’re running a service-based business like a salon or spa, […]
Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can relate to, sources they trust: their peers, their network, and of course, reviews. But sometimes reviews are taken with a grain of salt too. In the B2C world, fake reviews are rampant. (See the Reddit […]
When we launched the biggest B2B report of 2021, the B2B Buying Disconnect, we knew our readers want even more expert insights. That’s why our founder and CEO Vinay Bhagat invited two of the sharpest minds in B2B marketing to share actionable insights: Elissa Fink Board Member, CMO Advisor, and Former CMO of Tableau Software […]
Business Intelligence software (BI) makes up a large heterogeneous category of software, however not all tools in the category can be meaningfully compared to each other. There are several types of BI tools of which the most substantive are Full-Stack Business Intelligence Tools and Data Discovery and Visualization Tools. Full-stack BI solutions are useful for […]
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We believe truth should drive every business decision.Our reviews empower buyers to make informed decisions, but they are also a goldmine for vendors who want to authentically engage prospects on TrustRadius and beyond. That is why we built our business on quality and trust, not selling leads or trading on brands. Whether you're a buyer or a vendor, you know we have your back.
