B2B Insights

Information and resources for technology buyers

positive impact negative reviews

The Positive Impact of Negative Feedback in Reviews

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings before they purchase it. But buyers know that vendors usually aren’t forthcoming about their product’s limitations. To make sure they’re getting the full picture, buyers go straight to end-users instead, tapping into their personal network […]

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Top 5 Skype Alternatives for Video Conferencing and VoIP

Since more people are working from home now than ever before, online communication tools have become the most popular software on the TrustRadius platform. In just the first few months of 2020, we’ve seen a 445% increase in impressions across the entire web conferencing category: Skype was one of the first online video calling and […]

Turn Your Review Platform into Your Best-Performing Marketing Channel

So you partnered with a review site to drive more reviews. Now what?  Honestly, most marketers stop there. They check the box for “having a presence on review sites” and move on. But they don’t realize there’s a lot more value to gain.  Reviews are often siloed away from the rest of the B2B marketing […]

What Is Course Hero?

Education is a powerful force that grows careers and companies. There are countless study tools and private tutor companies available to help students get to their next stage in life. One new and trending education aid for both students and educators is Course Hero. Course Hero is designed to help students with study resources like […]

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6 Best Alternatives to Quickbooks Online

A quick google search for online accounting software will return a long list of contenders. QuickBooks will be at the top of this list, for good reason. QuickBooks has been around since 1992 and is the most popular accounting software used today. QuickBooks introduced QuickBooks Online (QBO) to take advantage of cloud convenience as well […]

We also help tech vendors Sell Authentically

Truth At Scale

We make it easy to get your customers on the record.

One Easy Platform

All the tools you need to tag, filter, and share your reviews.

Full Funnel Impact

Use reviews to convert more buyers, close deals faster, and reduce churn.

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We connect buyers and vendors with the most trusted content.

We believe truth should drive every business decision. Our reviews empower buyers to make informed decisions, but they are also a goldmine for vendors who want to authentically engage prospects on TrustRadius and beyond. That is why we built our business on quality and trust, not selling leads or trading on brands. Whether you're a buyer or a vendor, you know we have your back.