B2B Insights

Information and resources for technology buyers

Accounting Software Statistics & Trends

The International Monetary Fund recently announced its formal analysis of the COVID-19 pandemic’s effect on the global economy. They predict a “deep” recession that will last until 2021, when we will start to see some recovery. Despite this grim economic outlook, the accounting software market is poised for growth. According to a report by Fortune […]

How The Tech Industry Has Handled COVID-19

Over the past few months, we’ve collected and analyzed thousands of data points around organizations’ responses to the COVID-19 pandemic. With U.S. cases reaching nearly 3 million and new cases increasing in 39 states, it’s critical that businesses continue evolving and learning from these experiences.  This post presents the groundbreaking B2B research performed by TrustRadius […]

Product Tip: Driving Reviews with Pendo

A good review program not only includes multiple campaigns to drive reviews, but also features inclusion at multiple touchpoints: in email signatures, in customer service follow-ups, following business reviews, and more. Done right, this takes a review program from episodic to evergreen. That ensures you always have fresh reviews and gives you an edge versus […]

Operationalizing Intent Data to Go From Conversation to Conversion—Instantly

TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP of Content and Community at Drift; and Russ Somers, VP of Marketing at TrustRadius. The topic of the digital event (available on-demand here) was a unique and powerful experiment Optimizely conducted, which combined TrustRadius True […]

We also help tech vendors Sell Authentically

Truth At Scale

We make it easy to get your customers on the record.

One Easy Platform

All the tools you need to tag, filter, and share your reviews.

Full Funnel Impact

Use reviews to convert more buyers, close deals faster, and reduce churn.

FlagCreated with Sketch.

We connect buyers and vendors with the most trusted content.

We believe truth should drive every business decision.Our reviews empower buyers to make informed decisions, but they are also a goldmine for vendors who want to authentically engage prospects on TrustRadius and beyond. That is why we built our business on quality and trust, not selling leads or trading on brands. Whether you're a buyer or a vendor, you know we have your back.