Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. This can be to stop drinking and driving, to vote for a certain politician, or to buy a specific product. Informative and persuasive advertising use different approaches to achieve the same end goal. One appeals to emotion, […]
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Computer-Aided Design (CAD) software can be expensive for a small business, but it’s also essential for product design and technical illustrations. For businesses looking for an affordable alternative to popular CAD software options, free and open-source CAD software might be the ideal solution. Some of the best free CAD software includes: NanoCAD Sketchup Free FreeCAD […]
If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel. If you have never […]
A cohesive marketing strategy requires an understanding of the different types of promotion available to your organization. Understanding the difference between traditional marketing and digital marketing is vital to getting the most out of your marketing budget. Once you know this, you can evaluate the pros and cons of each, and create the right blend […]
Graphic design software creates multiple forms of visual content. This type of software can be used to make infographics, logos, digital paintings, or photo-realistic images. Free graphic design software is either open source or part of a “forever free” subscription plan. When evaluating free graphic design software, you should consider design tools and ease of […]
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