The International Monetary Fund recently announced its formal analysis of the COVID-19 pandemic’s effect on the global economy. They predict a “deep” recession that will last until 2021, when we will start to see some recovery. Despite this grim economic outlook, the accounting software market is poised for growth. According to a report by Fortune […]
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Over the past few months, we’ve collected and analyzed thousands of data points around organizations’ responses to the COVID-19 pandemic. With U.S. cases reaching nearly 3 million and new cases increasing in 39 states, it’s critical that businesses continue evolving and learning from these experiences. This post presents the groundbreaking B2B research performed by TrustRadius […]
A good review program not only includes multiple campaigns to drive reviews, but also features inclusion at multiple touchpoints: in email signatures, in customer service follow-ups, following business reviews, and more. Done right, this takes a review program from episodic to evergreen. That ensures you always have fresh reviews and gives you an edge versus […]
TrustRadius recently hosted a meeting of the minds with Jessica Brook, Senior Demand Generation Manager at Optimizely; Mark Kilens, VP of Content and Community at Drift; and Russ Somers, VP of Marketing at TrustRadius. The topic of the digital event (available on-demand here) was a unique and powerful experiment Optimizely conducted, which combined TrustRadius True […]
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