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Information and resources for technology buyers
CRMs for higher education enable universities to streamline their communications and track and report on an individual’s journey within the institution. This leads to a more engaged student and alumni body, better understanding across teams, and, eventually, increased ROI. The nature of higher education means CRM requirements for higher education are different from that of […]
All businesses have conventional knowledge of how they “should” be operating. This is true for B2B and B2C organizations. Despite this, there are substantial differences in how the two types operate. Just as importantly, there are areas where they can learn from each other. Whether your organization focuses on B2B or B2C, understanding the differences […]
The best programmers, back-end developers, and content managers still come across bugs that need to be recorded. No matter the reason for the bug, accurate bug tracking software allows for better visibility and a better experience for customers and staff. The various types of free bug trafficking software have different levels of complexity and integration […]
Cloud Infrastructure and As-a-Service Solutions With each year, cloud solutions dominate B2B technology industries more and more. On-premises infrastructure and software require hands-on maintenance and can be challenging to scale. Cloud infrastructure and software-as-a-service outsource hosting to improve scalability and reduce management demands. Understanding cloud infrastructure and software will help guide your purchasing decisions. You […]
Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. This can be to stop drinking and driving, to vote for a certain politician, or to buy a specific product. Informative and persuasive advertising use different approaches to achieve the same end goal. One appeals to emotion, […]
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