B2B Insights

Information and resources for technology buyers

Endpoint Security Statistics and Trends

The COVID-19 pandemic has shifted from a disruption to a long-term reality until a vaccine can be developed and distributed. As businesses shift from transition planning to multi-year strategizing, robust security with protection for remote-first workforces is a necessity. Many companies were planning to purchase new security software as early as March, according to a […]

Supercharge Marketing and Brand Performance with Social Proof

Our very own  Emily Sue Tomac, Senior Research Manager at TrustRadius, recently sat down with Courtney Wendel-Stevenson,  Senior Manager of Community Engagement at Avalara to discuss how Courtney utilizes customer reviews to increase the effectiveness of Avalara’s digital marketing.   Now that most companies are conducting their business online, software vendors have had to transition their […]

Cloud Storage Software Statistics and Trends

Over the past 5 years, cloud storage systems have seen growing buyer activity as more and more businesses move away from traditional storage solutions and remote work becomes more common. Cloud storage is only going to continue growing, with analysts predicting the market reaching 297.54 billion dollars by 2027. As more businesses consider cloud storage […]

New Data on How COVID-19 Will Impact B2B Tech Spending

**Updated on June 8, 2020 Over the last 3 months, we’ve provided our community with a market-level view of how businesses are adjusting their tech spending practices to adapt to the COVID-19 pandemic and economy. In March we saw a rapid increase in spending as companies shifted to largely remote workforces overnight. After that transition, […]

Collaboration Software Statistics and Trends

Human connection is more important than ever as the world battles COVID-19. The internet has played a pivotal role in disseminating information and sharing experiences—especially in the United States, where the pandemic has contributed to increased economic and racial inequality. Businesses and individuals alike are using new software tools to foster connections during these uncertain […]

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