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As Technology & Best Practices Change, Collaboration Helps Marketers Succeed
TrustRadius talked with MarTech conference organizers about the biggest trends influencing the 2017 marketing technology landscape, and how marketers can prepare.
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What's New in HR Tech?
Amidst change in HR technology market, updated guides keep buyers informed.
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The Rise of Peer Reviews
According to Demand Gen Report's 2016 survey, independent research is transforming the B2B buying cycle, and reviews are now perceived as materially more important than case studies and even analyst rankings.
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ABM Technology
As account-based
marketing has continued to catch the attention of practitioners, marketing technology
vendors, and the Marketing media, both the supply of and the demand for ABM
technology has skyrocketed.
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