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In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca Stone to discuss how Cisco uses a customer-centric marketing strategy to attract today’s self-serve buyers.
There’s nothing new about the trend of B2B buyers preferring self-service journeys. What is noteworthy is the extent to which it has suddenly become the norm.
Our first-ever Summer Best of Awards means more opportunities for vendors to win valuable recognition.
With news headlines predicting a possible recession and the tech industry becoming more competitive with each passing year, it’s more important than ever for technology providers to understand what their buyers want and execute GTM strategies that line up with these preferences.
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