If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel. If you have never […]
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A cohesive marketing strategy requires an understanding of the different types of promotion available to your organization. Understanding the difference between traditional marketing and digital marketing is vital to getting the most out of your marketing budget. Once you know this, you can evaluate the pros and cons of each, and create the right blend […]
Graphic design software creates multiple forms of visual content. This type of software can be used to make infographics, logos, digital paintings, or photo-realistic images. Free graphic design software is either open source or part of a “forever free” subscription plan. When evaluating free graphic design software, you should consider design tools and ease of […]
Password management software creates the bridge between security and convenience needed in a modern technology environment. The flurry of sign-on information that individuals and organizations need to remember can be overwhelming. Many resort to the extremely unsafe method of using one simple password across multiple accounts and devices. This leaves you vulnerable to a variety […]
No matter your organization’s size or industry, getting paid is probably one of the most important components. Invoicing software creates transparency and convenience for both you and your client. However, many smaller businesses and freelancers want a no-cost option for generating invoices since it is such a routine process for them. For those that can […]
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