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Bjorn Billhardt is the founder and CEO of Enspire. Bjorn heard about TrustRadius through a friend. After looking at TrustRadius, Bjorn decided Enspire should do an internal analysis of the marketing automation platform they were using. Upon closely reading what others were saying on TrustRadius, he realized Enspire wasn't really using it in a way that justified its expense. Last spring, Bjorn discontinued his marketing automation software license for an annual saving of $30,000. "I don't think we would've had the confidence to pull the plug if we hadn't read the reviews," he said.
NewsCred is a content marketing platform and content marketplace. TrustRadius talked to Alicianne Rand, VP of Marketing at NewsCred, to learn about their approach to content marketing and their innovations around measuring the “content journey” across the full customer experience.
TrustRadius talked with Workfront’s Chief Marketing Officer Joe Staples about project management adoption among marketers, the benefits of integrating collaboration with workflow—especially at larger organizations—and the importance of optimizing work processes before automating them.