Get the comprehensive product information, customer insights, and decisioning tools you need to make confident technology decisions.
Every reviewer verified, every review vetted, since day one.
We don't sell leads or paid placements. Vendors can't skew results, period.
Our review process results in more depth, detail, and balance than other sites.
Information and resources for technology buyers
Today, B2B technology buyers want authenticity and to self-educate when researching products. Unfortunately, they often ignore the brand story your marketing team is trying to tell, instead searching for comparisons of vendors, social proof, and self-serve product information from trusted third-party sources.
TrustRadius’ calendar of upcoming awards for 2023 and beyond. Come see what there is to celebrate!
Customer reviews play a crucial role in the buying journey. According to our research, 41% of Gen Z and 29% of Millennials check review sites as the first step of their purchase journey. Given the level of distrust in the market and a digitally naive generation, the majority of consumers, and now B2B technology buyers, read reviews of previous customers before making a buying decision.
Here are some of the most optimal ways you can leverage customer reviews in your marketing channels.
As in-person events return to the business world and virtual events remain popular, vendors are finding it more difficult to stand out in the crowd than ever before. Attendees are no longer looking for the all-too-common, customized pens and water bottles. Instead, vendors need to think outside of the box and get creative to attract attention on a saturated show floor.
The buyers’ journey to find the perfect technology match is not the same as it used to be. When options were limited and information was selectively shared, buyers were content with settling. The journey was linear and predictable. Not anymore.
We make it easy to get your customers on the record.
All the tools you use to activate your customer voice and downstream intent data.
Identify in-market buyers, improve win rates and decrease churn with powerful, actionable, downstream intent signals.
We believe truth should drive every business decision. Our platform empowers buyers to make confident decisions, but they are also a goldmine for vendors who want to authentically engage prospects on TrustRadius and beyond. That is why we built our business on quality and trust, not selling leads or trading on brands. Whether you're a buyer or a vendor, you know we have your back.
