Qubit was founded in 2010 in London by four former Google employees who worked on the Google Analytics team and Google Conversion Professional accreditation. The company offers four main products: A/B testing, web analytics, personalization and tag management, all of which run off their universal data hub. Clients are mostly enterprises in retail and e-commerce. The company has raised $36.5 million in funding since inception.
|Rating Attribute||Qubit||# of Reviewers Contributing to Rating Average||A/B Testing Category Average|
|Likelihood to recommend||8.7||9||8.4|
|Likelihood to renew||8.1||9||8|
|Qubit Strengths||Qubit Areas for Improvement|
|Powerful yet easy to use
Qubit is user-friendly and easy to implement, and allows non-technical people to run A/B tests and personalization campaigns. It also allows advanced, technical users to set up more complex campaigns.
One user would like the ability to purchase support hours in smaller quantities, and another would like to see a low-cost version for startups.
Account management and support teams are knowledgeable and helpful.
One user would like to see more KPIs/goals available in testing, and the ability to create custom traffic levels for targeted A/B tests. Two users said the system doesn't allow you to deploy a treatment to 100% of website traffic.
The company is constantly improving the product.
“The whole philosophy of our company was conversion optimization,” says Ian McCaig, one of Qubit's four co-founders and its Chief Marketing and Strategy Director. “Acquisition costs were getting to such a level that it was ineffective at getting a positive ROI, so we wanted to help e-commerce websites improve their conversion rates.”
The various technologies involved in website optimization were disjointed, he says. “Web analytics, A/B testing, customer surveys: We're trying to understand and optimize the consumer experience in a very disjointed fashion. So we thought, how can we bring each of these disparate technologies together in a unified platform?”
Qubit offers analytics, A/B testing, personalization and tag management. “It's not just about A/B testing or behavioral analytics; it's about bringing these different disciplines together to have digital optimization,” McCaig says. “For example, we built our own analytics tool because we found that the data from other analytics tools wasn't granular or well structured enough; it was hard to get data out of these systems. So we built a very robust analytics platform focused on the single visitor and their attributes.”
Many of Qubit's competitors are strictly testing and personalization engines, McCaig says. “Adobe is the only true company that's consolidating digital optimization, with their Marketing Cloud,” he says. “They've done the most in terms of acquisitions, but they've had a hard time bringing it all together. We built from the ground up.”
The company does integrate with other analytics, testing or tag management solutions, if a customer has already purchased a package. “We recommend using our whole suite, but you don't have to,” he says.
Qubit is focused on mid-market to large e-commerce websites, often those bringing in several million dollars in annual online revenue. Main verticals served are retail and travel, though they are starting to work with companies in finance, gambling and local services as well.
“We're looking at out-of-the-box solutions that marketers can plug and play, in terms of email collection, welcome messages, pre-packaged things that drive conversions,” McCaig says. “Our philosophy is, how can we drive conversions quicker and surface opportunities to marketers quicker? That includes predictive capabilities, propensity modeling, etc.”
“Everything we do is underpinned by our data hub, which we believe is the key to achieving a fully personalized customer experience across multiple devices and channels. Website personalization is just the beginning,” he says.
The company's goal is to unite marketing and development teams. “No technology has managed to do that,” he says. “We want both audiences to find value in our tool, making their lives easier, and most importantly, making their customers' experiences richer.”