SiteSpect Profile

SiteSpect was founded in 2004 and is headquartered in Boston, with offices in the Netherlands, England and Germany. The tool is distinguished by its method of implementing tests. As opposed to tag-based testing tools, SiteSpect uses reverse proxy technology to act as an intermediary between the client's web server and website visitors. The company is focused on enterprise customers.

*Employees on LinkedIn
**Interview with Justin Bougher, Director of Product Management
Company status Private
2013 revenue N/A
Growth 2012-2013 N/A
Customers N/A
Employees 68*
Pricing Starts at ~$5k per month**

Aggregate User Ratings of SiteSpect on TrustRadius

Source: (7) User reviews of SiteSpect on TrustRadius
Rating Attribute SiteSpect # of Reviewers Contributing to Rating Average A/B Testing Category Average
Likelihood to recommend 8 7 8.4
Likelihood to renew 8.1 7 8
Support 10 1 9
In-person training 10 1 9.3
Implementation satisfaction 10 1 8.9

Summary of SiteSpect Reviews

Source: (7) User reviews of SiteSpect on TrustRadius
SiteSpect Strengths SiteSpect Areas for Improvement
Non-JavaScript solution
Users like that SiteSpect is a non-intrusive alternative to using JavaScript tags. The lack of JavaScript means fewer code changes, and the tool doesn't slow down a website or introduce a flicker effect.
Technical tool
The tool requires strong technical resources with programming expertise to help with implementation and use. Setting up tests, however, is easy and can be done without IT involvement.
Users like that the tool allows them to test anything and everything. They can also do segmentation and targeting.
One user says the reporting interface could be improved, and another says the analytics can be difficult to interpret.
Reduced IT needs
Once it's set up, SiteSpect allows users to make website changes and set up tests without too much coding or IT involvement.

Interview with Justin Bougher, Director of Product Management

Photo of Justin Bougher, Director of Product ManagementPositioning
“We're an enterprise optimization solution,” says Justin Bougher, Director of Product Management at SiteSpect. “We help companies advance their culture of testing.” He says the company's main value proposition is that clients can use the tool to significantly increase the number of tests they run, and to test anything—not only how their websites look, but also how they work. “A lot of our clients were doing several hundred tests a year, and we're helping them get to thousands,” he says.

Competitive Differentiation
Most of SiteSpect's competitors are tag-based solutions, which use JavaScript in a website's code to serve up different versions of a page among web traffic during an experiment. Bougher says the tag-based method can limit which elements of a page can be tested and can cause either a delay in website load time or a flicker effect.

SiteSpect uses reverse proxy technology to sit between a website's servers and its visitors, he says. “That allows us to inspect, monitor and understand browser requests from a user as well as responses from a web server,” he says. This means SiteSpect can test anything, including backend elements, such as new feature launches, search algorithms or third-party vendor integrations, he says. “On top of that, we're able to monitor the browser requests to our client's website. We quickly understand and target different users. As soon as the request comes in, we can pass additional info on to the web server or origin so they can do different things.”

Target Customers
“Our clients tend to be companies that are pretty serious about testing,” Bougher says. “E-commerce, financial services, hotels, travel, leisure, media—anyone that has a large website and really wants to optimize their customer experience.”

Pricing Structure
SiteSpect charges based on some fixed and variable costs that change with bandwidth, and pricing starts at around $5k per month, Bougher says. “We also have a really strong professional services and consulting team that can help you with the entire optimization process, including the strategy phase, test ideation and prioritization, and the creation, reporting, analysis and monitoring of tests,” he says.

Product Priorities
“Fundamentally, we are focused on the breadth of testing and being able to test faster,” Bougher says. “We already have a great mobile solution for m-dot or responsive design websites. We're also updating our mobile SDK to do great things with native app testing.”

Response to Feedback from SiteSpect Reviews
“These are recognized areas we are working on,” Bougher says. “We're making significant UI improvements, in the ability to set up basic and significant tests so that every member can set up, create and monitor tests on their own no matter the technical expertise. We have that now, but can improve.”