Webtrends was founded in 1993 and is headquartered in Portland, Oregon, with offices in Seattle, the UK, Sweden and Australia. Its analytics product was one of the pioneers in the space. Optimize is a testing and targeting tool, launched after the company acquired optimization tool Widemile in 2009. Main verticals served include retail, travel and finance. Per the mix of reviews on TrustRadius, 75% of their customers are in the enterprise segment.
|2013 revenue||~$100 million* (total company)|
|Customers||~2,000** (total company)|
|Employees||>340*** (total company)|
|Rating Attribute||Webtrends Optimize||# of Reviewers Contributing to Rating Average||A/B Testing Category Average|
|Likelihood to recommend||7||4||8.4|
|Likelihood to renew||5||4||8|
|Webtrends Optimize Strengths||Webtrends Optimize Areas for Improvement|
Users like the dashboards and other analytics provided.
|Ease of use/interface
The user interface is not intuitive, and it can be difficult to set up tests.
Note: the company says they launched a new interface in 2013, which may address this area for improvement.
|Ease of implementation
Users say that implementing the tool on your website is easy.
One user says the tool is flash-based and can't be accessed on an iPhone or iPad.
Note: the company says the interface is now HTML5-based, and can be accessed via any mobile device.