Webtrends Optimize Profile

Webtrends was founded in 1993 and is headquartered in Portland, Oregon, with offices in Seattle, the UK, Sweden and Australia. Its analytics product was one of the pioneers in the space. Optimize is a testing and targeting tool, launched after the company acquired optimization tool Widemile in 2009. Main verticals served include retail, travel and finance. Per the mix of reviews on TrustRadius, 75% of their customers are in the enterprise segment.

*http://www.oregonlive.com/siliconforest/index.ssf/2013/09/webtrends_says_new_ceo_marks_s.html
**Webtrends website
***http://www.oregonlive.com/silicon-forest/index.ssf/2014/05/webtrends_has_new_digs_as_it_b.html
Company status Public
2013 revenue ~$100 million* (total company)
Growth 2012-2013 N/A
Customers ~2,000** (total company)
Employees >340*** (total company)
Approximate Pricing N/A

Aggregate User Ratings of Webtrends Optimize on TrustRadius

Source: (4) User reviews of Webtrends Optimize on TrustRadius
Rating Attribute Webtrends Optimize # of Reviewers Contributing to Rating Average A/B Testing Category Average
Likelihood to recommend 7 4 8.4
Likelihood to renew 5 4 8
Product usability 2 1 7.4
Product availability 10 1 9.5
Product performance 10 1 9.1
Support 9 1 9
Online training 6 1 4.9
Implementation satisfaction 7 1 8.9

Summary of Webtrends Optimize Reviews

Source: (4) User reviews of Webtrends Optimize on TrustRadius
Webtrends Optimize Strengths Webtrends Optimize Areas for Improvement
Robust reporting
Users like the dashboards and other analytics provided.
Ease of use/interface
The user interface is not intuitive, and it can be difficult to set up tests.
Note: the company says they launched a new interface in 2013, which may address this area for improvement.
Ease of implementation
Users say that implementing the tool on your website is easy.
iPhone access
One user says the tool is flash-based and can't be accessed on an iPhone or iPad.
Note: the company says the interface is now HTML5-based, and can be accessed via any mobile device.

Interview

The company declined to interview.

Note: Webtrends Optimize is not included in the TrustMaps due to insufficient and inconsistent data.