IBM acquired Tealeaf, a customer experience analytics tool, in 2012. The software was originally developed by SAP AG and spun off as an independent company in 1999. The tool captures and can replay all visitor sessions to surface website errors and help companies understand and improve user experience. The product is one component of IBM's broader Enterprise Marketing Management and Customer Analytics suites, and integrates with other IBM products such as Digital Analytics. At the time of acquisition, Tealeaf had raised $12 million in funding.
|2014 revenue estimate||$98.5 billion (total company)*|
|Growth 2013-2014||-5% (total company)*|
|Rating Attribute||IBM Tealeaf||# of reviewers contributing to each rating||Digital Analytics Category Average|
|Likelihood to recommend||8.4||5||8.2|
|Likelihood to renew||8||5||8.3|
|IBM Tealeaf Strengths||IBM Tealeaf Areas for Improvement|
IBM Tealeaf is great at tracking all visitor sessions, surfacing website errors, helping developers understand and debug website issues, and helping customer support work with individuals encountering errors.
IBM Tealeaf collects a large amount of data. Analyzing and making sense of the data can require some effort.
|Ease of search
It's easy to find an individual's session by searching based on email address, IP address, or some other unique identifier.
The tool is complex and can require some prior knowledge or formal training to use.
The tool is fast, reliable, customizable, and quick to implement. They also offer integrations with other analytics systems and good customer service.
One user mentioned that IBM Tealeaf is not able to track mobile sessions as well as it tracks web-based sessions.