|2013 revenue estimate||N/A|
|Customers||3 million websites*|
|Pricing||Free or $5 to $119 per month**|
|Rating Attribute||StatCounter||# of reviewers contributing to each rating||Digital Analytics Category Average|
|Likelihood to recommend||9.6||7||8.2|
|Likelihood to renew||9.9||7||8.3|
|StatCounter Strengths||StatCounter Areas for Improvement|
|Ease of use
StatCounter excels in usability with a logical organization and clear charts. Compared to competitive products, it's much more intuitive and easy to use and understand.
Manual manipulation is required to prepare the data for offline presentation; data visuals are not as compelling as compared to other tools.
|Basic feature set
The product provides the major features found in other similar tools, such as keyword analysis, visitor sourcing, time on site, historical data, etc. It also provides a few additional things like reverse IP lookup.
|Lack of breadth
StatCounter is very simple and easy to use, and therefore does not provide some of the complex capabilities that other tools do. Many reviewers use it for a set of simple stats and rate it very highly.
Very fast real-time data loads, even for large sets of historical data.
Aodhan Cullen, Founder and CEO of StatCounter, says he was designing websites for local businesses as a teenager in 1999, and many of his customers would ask who was visiting their websites. “I thought, that's a great question,” Cullen says. “I launched StatCounter to service that need, and continued to work on it throughout college. We've been growing organically ever since.”
The company is focused on keeping the product self-explanatory and easy to use, he says. “We concentrate on providing a functional, intuitive interface,” he says. “We are incredibly lucky to have a loyal membership base. We constantly respond to their feedback and suggestions and every decision at StatCounter is made with our members in mind.”
StatCounter is used across many different verticals and company sizes, as well as different personas within an organization, Cullen says. The biggest chunk of their customers are in the United States, but they have an even spread across other countries as well. Ninety percent of their customer base is at the free tier level, he says.
The company has recently launched a new feature that imports data from a customer's Google Webmaster Tools account into StatCounter. “The Google ‘not provided’ keyword issue is a real concern for our members,” Cullen says. “Our new tool gives them efficient and streamlined access to all available keyword data through the StatCounter interface.”
Response to Feedback from StatCounter Reviews
“We favor simplicity and ease-of-use over a multiplicity of complicated features. That said, we also have many advanced features that people sometimes overlook e.g. segmentation filters,” Cullen says. “We've also been improving our data visuals. I'm confident that anyone who hasn't looked at StatCounter for a while will be pleasantly surprised by the changes."