Woopra markets itself as a solution that goes beyond traditional web analytics toward more of a live-data, action-oriented platform. The product tracks customer behavioral data from a variety of sources and stores it in a centralized repository for customer behavior data. Woopra was founded in 2009. They raised a seed-financing round, and went to market with a freemium model. The company's recent focus is on paid solutions for the enterprise. The company says they are cash flow positive.
|2013 revenue estimate||N/A|
|Customers||3,000 (paying); <100 are enterprise*|
|Pricing||Free to $1,200 per month for small business tier; Enterprise pricing starts at $24k per year*|
|Rating Attribute||Woopra||# of reviewers contributing to each rating||Digital Analytics Category Average|
|Likelihood to recommend||8.5||6||8.2|
|Likelihood to renew||8.8||6||8.3|
|Woopra Strengths||Woopra Areas for Improvement|
Use of labels to segment customers into meaningful buckets like “at risk” customers. It also handles retroactive on-the-fly segmentation.
|Dashboard and report customization
Changing the layout and visual presentation of reports and dashboards can be difficult.
Easy to track conversion rates across multiple dimensions like by day/platform/industry, etc. and by cohort.
Onboarding videos could be improved and would help novice users learn the tool.
Real-time tracking of customer analytics by cohort or segment with very useful triggers and alerts providing real-time notification of relevant site activity.
One user feels that discontinuation of the desktop client was a major loss.
Woopra focuses on customer analytics, says Elie Khoury, Founder and CEO. “We believe that web analytics is kind of old school,” he says. “There are so many other channels besides web that we collect data from that have visibility in the customer behavior.”
Many businesses are engaging with their customers via multiple channels. “The problem is that the customer data is now sitting in silos where you can't understand the engagement of the customer across the board,” Khoury says. “We create connectors to mobile app and web applications, to start building a behavior profile for every customer.” Woopra users can see a Facebook-like timeline of each customer's behavior, almost like a CRM, he says. “This allows you to do any kind of analytics across all these devices.”
Once a customer logs in on a device, Woopra can connect historical data from that device to that customer's profile. Woopra clients can also create triggers and webhooks to enable action via the Woopra interface, he says.
Woopra launched in 2008 with a freemium business model, Khoury says. They have 220,000 total registrants, including free and paying customers. “Now our goal is to sell to the enterprise,” he says. “It's a long way to go. Less than 1 percent of our customer base is generating 40 percent of our revenue.”
The company is focused first on enhancing the product rather than aggressively growing the customer base. Their target customers are SaaS and e-commerce enterprises.
The platform offers an API and plug-ins for content management systems like Wordpress, Drupal and Magento. They built an integration with Zendesk, a customer service/helpdesk platform, which allows users to build profiles of customers submitting tickets, and offer integrations with Salesforce, Optimizely and other tools.
Response to Feedback from Woopra Reviews
“Our team strives to create a frictionless user experience for our customers and we truly appreciate all feedback. We do our best to address user feedback provided to us through all mediums,” Khoury says. “Our custom reports and dashboard have both self-serve and full service options at no additional fee. We give customers both choices as some prefer to set these up themselves, while others prefer for us to take care of it based on their exact requirements.”
“We are actively creating more tutorial videos to supplement our written documentation and user guides, and currently offer training to Enterprise accounts,” he says. “We replaced the desktop app with a web app in order to deliver a more portable experience once browsers became powerful enough to support all the features and real-time speed that wasn't previously available.”