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3BL

3BL

Overview

What is 3BL?

3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

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Recent Reviews
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Pricing

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3BL

3BL

N/A
Unavailable

What is 3BL?

3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is 3BL?

3BL is a sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with their audiences. They offer news and content distribution, bespoke storytelling support, and services through their digital media division, TriplePundit.


Since 2009, 3BL offers access to a specialized community of journalists, analysts, ratings and ranking agencies, practitioners, investors and consumers. Thir team helps clients reach and engage these audiences through technology solutions.


3BL's client services and Brand Studio teams work with clients to build creative communications campaigns to drive awareness and affinity. And they help users to navigate a complex landscape of public opinion, consumer sentiment, and regulatory activity to shift perceptions and prompt engagement.


The vendor states that TriplePundit was relaunched in 2023 with a renewed mission to bring solutions journalism to the sustainable business space, offering in-depth reporting and analysis, with a focus on viable solutions.

3BL Video

Kickstart the conversation and inspire more action with 3BL

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3BL Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

3BL Downloadables

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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
August 23, 2022

Paramount Loves 3BL!!

RP
Rita Papadogiannis
Social Responsibility Manager
Paramount (Entertainment, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use 3BL Professional to source newsworthy stories and strategically share current social impact projects across our company and brands. We also use 3BL to create a campaign for our annual Social Impact Review.
Pros and Cons
  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
  • login portal can be a bit difficult to navigate at times
Likelihood to Recommend
3Bl has been really useful in helping us create campaigns around larger signature programming like our social impact-focused employee recognition program and our annual reporting. It has also been a great tool to amplify smaller partnerships we have with organizations and secure our company's standing within the social impact sector. Lastly, 3BL has provided an excellent opportunity for our employees (including our interns) to write and publish social impact stories on behalf of our company.
Most Important Features
  • Library to house all of our social impact content
  • Exposure to large network of organizations
  • Assistance in tracking and managing communications regarding programs that stem from brands across our company
Return on Investment
  • Huge boost to visibility of our annual reports
  • Has helped establish our department in the sector as well as with our senior leadership team
  • Amplifies employees who deserve recognition for their social impact efforts
Other Software Used
August 19, 2022

3BL Delivers on their CSR Visibility Promise

Verified User
Professional in Corporate
Transportation/Trucking/Railroad Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use the service to bring visibility to our CSR initaitives.
Pros and Cons
  • Proactively suggests content
  • Extremely fast response time
  • Maintains exhaustive publishing calendar
  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
Likelihood to Recommend
It's been great to have 3BL parse out stories from the various reports out company publishes. This repurposing of content is super helpful.
Most Important Features
  • Posts are formatted and scheduled by 3BL
  • Potential posts are proactively recommended
  • The publishing calendar is maintained and updated as needed to make room for breaking news stories
Return on Investment
  • Difficult to say/measure. We want to raise the visibility of our CSR initiatives as we know that consumers are more likely to make purchasing decisions in favor of companies that are socially responsible. By raising awareness through 3BL we intuitively believe we are impacting purchasing decisions, but we can't "prove" it.
Alternatives Considered
N/A
Other Software Used
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