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6sense

Score8.5 out of 10

530 Reviews and Ratings

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What is 6sense?

6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.

Categories & Use Cases

Media

Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

Key Features

Learn about the best (and worst!) features 6sense has to offer, as determined by TrustRadius' reviewers.
Based on 530 ratings of 6sense's features
View all features

Top Performing Features

  • Standard visitor segmentation

    Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

    Category average: 8

  • Account identification

    Helps sales and marketing teams identify accounts showing intent to make a purchase.

    Category average: 7.9

  • ABM sales intelligence

    Demographic and firmographic data covering contacts, businesses, and industries.

    Category average: 7.7

Areas for Improvement

  • Ad reporting and analytics

    The ability to track and forecast cross-channel ad performance and report on revenue attribution.

    Category average: 7.5

  • Personalization

    AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

    Category average: 7.2

  • Syndicated content

    Republished content on third-party sites.

    Category average: 7.2

Reviews

What users are saying about 6sense.
View all reviews

Choose 6sense

Incentivized
Tim Boquist
Business Development in Sales at InEight (501-1000 employees employees)

Use Cases and Deployment Scope

For me, 6sense is a core part of how I prospect, find industry insight, research company information and people to contact. I leverage 6sense to identify, prioritize, and engage accounts that are most likely to convert. Having 6sense helps with potential buying behavior and for me to organize the pipeline potential.

Pros

  • Accounts showing web activity
  • Direct connection to LinkedIn
  • Contact information
  • Integration to salesforce

Cons

  • Contact information is not always up to date
  • more accurate industry information
  • more detailed contact information

Usability

Return on Investment

  • More meetings booked
  • higher response rate from prospects
  • higher productivity

Alternatives Considered

Demandbase One

6sense user feedback

Incentivized
Ariane Valieri
Business Development Representative in Sales at D2L (501-1000 employees employees)

Use Cases and Deployment Scope

I use 6sense to be able to reach out to accounts that are actively looking for one of the solutions we offer at my company. This helps, because, usually, these people are already interested n us, so chances of converting are higher. I log into 6sense and study the accounts by taking a look at timeline of researches, persona map with decision makers (which already provide me with their contacts, once my 6QA is linked to my CRM) and also campaigns attached to them, that way, I can easily cod reach them, and have a conversation starter.

Pros

  • Timeline
  • Persona map
  • Campaigns
  • Contacts

Cons

  • Integrations
  • Framed version within CRM
  • Telephones as contacts (specially for LATAM markets)

Usability

Return on Investment

  • increased opportunity conversion rates
  • more pipeline generated
  • more assertiveness in cold reach

Other Software Used

Chorus by ZoomInfo, InsideSales.com / XANT PowerDialer for Salesforce (discontinued), UserGems

6sense powers our marketing team

Incentivized
Michelle VoznyukView profile
Demand Generation Manager in Marketing at Zone & Co (201-500 employees employees)

Use Cases and Deployment Scope

6sense has become an essential tool for us as we move closer towards an account-based model. The product continues to evolve for the better and it feels like feature requests are truly heard by the team. We’ve had multiple great CSMs and have partnered with 6sense for additional consulting hours to get our workflows stood up in the platform. As we continue to move faster, 6sense enables us to get campaigns up quicker and automate personalization through AI email and workflows. Additionally, as a team that struggles with our attribution, 6sense has brought light to the areas we are making an impact on revenue. I don’t think we’re going anywhere anytime soon!

Pros

  • Reporting
  • Enablement
  • Product Innovation

Cons

  • Optimization of ad campaigns
  • Recommendations to increase reach & deliverability

Usability

Return on Investment

  • Higher engagement
  • More pipeline generation
  • Better conversions

Other Software Used

HubSpot Marketing Hub, Gong, Postal

6sense Review

Incentivized
Connor WrightView profile
Sr. Marketing Manager in Marketing at ScienceLogic (501-1000 employees employees)

Use Cases and Deployment Scope

We use 6sense to identify in-market accounts and narrow our target lists based on how much they’re engaging with us. We also push advertising to these priority accounts through our media channels and report engagement back to the broader team.

Pros

  • Account prioritization
  • Integrations with MarTech
  • Customer Success

Cons

  • Behind the scenes simplification
  • Data taxonomy visibility
  • Sales intelligence UI

Usability

Return on Investment

  • Increased opportunity conversion rates

Alternatives Considered

Demandbase One and Terminus ABM Platform

6sense review

Incentivized
Rachel Silk
Director of Marketing Campaigns in Marketing at Netskope (1001-5000 employees employees)

Use Cases and Deployment Scope

We leverage 6sense as an ABM and Sales intelligence tool to fuel prioritizing our ICP accounts with intent and AI predictive, activating GTM playbooks, and for sales orchestration through sales intelligence.

Pros

  • Intent signals help fuel our digital strategy and marketing playbook
  • AI predictive model helps scope our overall buyers journey attack plan
  • SI license provides deep insights for sales reps to penetrate not their accounts and build pipeline

Cons

  • Training and enabling cross functional teams for use

Usability

Return on Investment

  • Buying stage movement - positive

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