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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (13)
    7.8
    78%
  • 3rd party intent signals (14)
    7.7
    77%
  • Downstream intent signals (13)
    7.4
    74%
  • Automated workflow & orchestration (13)
    6.6
    66%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape.Key…

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, ZoomInfo MarketingOS, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.4.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(293)

Attribute Ratings

Reviews

(1-25 of 127)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sales and marketing teams. I use 6sense to identify accounts most likely to convert, enabling targeted marketing campaigns and content delivery to increase conversion rates and ultimately drive revenue.
  • Integrated software that brings scoring directly to sales users.
  • Intent insight that helps with content personalization.
  • Account-based advertising.
  • Skepticism on where the views/searches are coming from
  • There are errors/glitches but they have great support to help.
  • Can be slow at times.
  • User experience in the Salesforce dashboard isn't as nice as the main interface.
6sense is great for identifying in-market accounts that might be overlooked by sales and marketing. It is great for creating stage-based campaigns to build out content that is applicable to a buyer's journey. Slack alerts are great for sales to see high-intent accounts to help with prioritizing their outreach.
September 19, 2023

Light it up!

Hunter Kincannon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense for intent, segmentation, modeling, and personalization.
  • Customer Support
  • Enablement
  • Documentation
  • Segment filtering by priority or operation
  • Segment exports could have more data within them
  • Sometimes the model isn't as accurate as we'd like
Defining a target market and honing in on specific campaigns is what 6sense does best. Segmentation functions could be more customizable/functional.
Jana Gauvey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer Success team came to us and started talking about CDP data. We investigated 3-4 different platforms and narrowed our choices down to 2. We had a plethora of reasons we wanted to look at data in aggregate - our CRM and MAP systems while operating together, did not have data centralized in a fashion that was able to create reports or gather full information from both, marketing wanted a better understanding of which organizations were visiting our websites, and we wanted to be able to provide our sales team with additional insights on accounts beyond what we knew at that time.

Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
  • Unlimited keywords - our organizations target a LOT of things so allowing us to segment, group, and identify a lot of keywords is particularly useful.
  • Provide insight to sales in a simplified manner - a few solutions we looked at the data was too hard to read or understand.
  • Segmenting - allowing us to create data based on demographic, geographic, or intent data as well as model-based data is great.
  • Onboarding - the team met with the right people at the right time and kept us all informed before launch.
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
6sense is well suited to organizations that want to help their sales team with increased insight into accounts. Both those to target as well as those that may not yet be in market but are researching the keywords relative to the solution offered. It's a good tool for marketing organizations to more effectively target based not just on demographic data but also on intent data or where an organization is within a buying cycle. It is better suited to organizations that provide one solution or target a focused set of demographics. It is also good to help see whitespace within your system - you can ask the system to check for organizations you do not have within your CRM to help find net new companies.

6sense struggles a bit with our model, partially because we are focused at an organization-level rather than a solution-level. Our organization provides several solutions and creating a model for each one is not economically feasible. This is partly on us trying to have it be all things to all types of sellers, but also partly on the inability of the system to better identify all intent signals from key intent signals. If your organization provides a lot of different solutions it may be better to either not bother with the model (at first) or to focus the model on one specific offering or demographic set. The system could be better about data for contacts and organizations overall - a few instances of providing organizations that are not in our CRM but were actually just older domains for a company.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using 6Sense to help structure ABM. This product helps organize the process in a digestible fashion and their support is amazing helping you set it up from soup to nuts.
  • Segmentations
  • ABM Marketing
  • ABM Campaigns
  • ABM Keywords and Intent
  • AMB Digital Advertising
  • Nothing I can think of
This platform is suited for understanding the meaning of ABM marketing and how to apply strategic messages and campaigns that will end in net new opportunities from accounts you may have not even targeted in the beginning because it filters in account with buying intent.
Claire Fletcher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
6sense has been a game changer for our account based marketing efforts. I was a part of the team that brought on 6sense and from implementation to now, we have had a great experience with the platform. The UI is intuitive, the ad set up is easy, and building out target segments is best in class. We love meeting with our CSM bi-weekly (weekly to start) to answer any questions, that has been so valuable to us getting the most out of the tool. We've had a large opportunity come from our ABM efforts which largely involve 6sense. Do not hesitate to bring this tool onto your team! You won't regret it.
  • The "alert" system is great for our sales team, they get insights about their target accounts in their inbox daily!
  • Reporting is easy to pull.
  • The integrations with other tools (like SFDC) are great. The sales team can get all the info they need from the 6sense iframe in SFDC.
  • A reporting dashboard would be nice!
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete clarity in which accounts, which people, what timing. We use 6sense across a buyer journey and is well loved and utilized by our AE's, SDR's and Marketing Teams.
  • Improve pipeline quality
  • Empower Sales/Marketing in actionable decisions
  • Provide the deepest transparency in accounts
  • Help create TAL Segments
  • Integration via Outreach is great - but we need more folks at 6sense who can train/coach sellers on how to use it.
  • 6sense dashboard can be overwhelming for leadership or newbies, a watered down version would be helpful for those who are not frequently in the weeds
In my opinion, if your team has been doing some facet of ABM before onboarding 6sense, it'll help you reach new heights in your strategy. However - if you have a team/person in place to train and strategize weekly and own 6sense internally. It's a focused and targeted tool, and needs someone equipped to dedicate the time to trickle down data at least weekly.
Brandon McBride | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyper-targeted set of accounts based on parameters such as buying stages, industry, topic of interest, etc. and matching the offering and language to the needs of those accounts. On the sales side, we use the data available to make sure sales is focused on the accounts most likely to open an opportunity so they aren't wasting time on accounts that simply aren't ready to talk to sales. Through the Sales Intelligence platform, they can also acquire contacts recommended by 6sense based on the intent data. Imagine if ZoomInfo's intent capabilities did CrossFit. That's Sales Intelligence.
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add Qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
  • I would love to see nested folders in the segment creation and campaign folder structures.
  • Our sales team would like to see a contact reporting hierarchy.
  • Please make it so we can export list names as a field into Salesforce or export a list to a campaign. Our sales team would like to be able to easily add their exported list to a Groove campaign. Alternatively, a Groove integration would be even better.
I think 6sense is perfectly suited for a modern account-based program. Their CMO literally wrote the book on it. In my opinion, if you want to arm your marketers with the information they need to confidently educate your early-stage in-market ICP and support your sellers throughout the selling process, choose 6sense. The intelligence provided not only allows you to eliminate the common choke points associated with MQLs (low form fill rates and low MQL-SAL rates), it actually allows you to benefit from doing so.

I think if you want to enable your sellers to confidently focus their efforts on the accounts that matter, and give them the capability to find the right people at those accounts and speak to each account's needs, choose 6sense. If you have zero visibility into who in your incredibly large ICP is actually looking to buy right now, choose 6sense.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense as the main sales and marketing Hub. It powers all of our marketing targeting and sales outreach. The main problem 6sense solves for us is pipeline generation.
  • Intent data
  • Sales information
  • Audience building
  • Campaign orchestration
  • Reporting
  • HubSpot integration
  • Contact data acquisition
One of the things I like best about 6sense is not the platform, but an outcome of using it. With teams that I've worked with that use 6sense, we have a much higher sales and marketing alignment.

Scenarios where 6sense might not be appropriate: poor/limited tech stack or a team without a sales/marketing ops person, companies with medium deal size and slow deal velocity.
September 11, 2023

6sense is worth it!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have limited BDR resources so we need to make the most out of every message sent. Having the tracking to de-anonymize site traffic means we can start to get a better idea around who is in market and actually engaging.
  • Intent keywords and interest signals
  • De-anonymizing website traffic
  • Launching digital campaigns
  • Providing some baseline recommendations for account-level metrics
  • Sometimes ads are rejected without clear reasons why
Most mid-market to enterprise companies would benefit from a tool like 6sense. Even if ONLY using it for traffic ID and account insights, it provides a huge amount of insight to sales teams. The case where it's less appropriate is with very niche segments with maybe one or two narrow deciders that are to reach. It's much more useful in a 1:many ABM scenario.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Account based marketing tool. Buyer Purchase Intent capture. Contact purcashing. Data enriching
  • Keyword research and web visits
  • Predictive analytics
  • Data enrichment
  • New SI a bit buggy
  • Technographics not quite accurate
  • Predictive analytcis would be better if it was slightly editable
  • Contact recommendation editing
ABM is the only way to go in B2B sales, and 6sense is the best tool for that
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to specifically target companies that are high priority. We also utilize 6sense to deanonymize site visitors and lead scoring for our sales development team. This allows are Sales Development Representatives and Account Executives to work together to target companies AND users that have shown purchase intent with our products.
  • Predictive Data
  • Banner Ads
  • Reporting
  • Training
  • Notifications
  • Further integrations
6sense is well suited for targeting specific companies that have shown high intent in purchasing your products. You need to have training and cohesion with your Google display ads. The hardest part for us is getting expertise within the product and showcasing results. Reporting can be an issue at time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize 6sense to assist us in identifying accounts that are actively seeking products or services, carrying out focused display advertising, and creating specific audience segments on LinkedIn based on targeted accounts. With 6sense, we can target both the accounts we are already interested in working with (based on account lists) and accounts that align with our ideal client profile but may not be known to us yet, yet are actively in the market to make a purchase. Furthermore, 6sense aids us in prioritizing accounts for sales outreach efforts.
  • Determine accounts that are currently active in the market and show a high likelihood of making a purchase.
  • Exceptional customer success teams that offer assistance in problem-solving, offer innovative solutions and contribute to stakeholder discussions.
  • Alert me when a company is searching a competitor
  • Enhanced categorization for specialized target audiences.
  • The rankings of the Buying Stage should not be influenced by users who opt out of receiving marketing emails.
  • Improvements should be made to enhance the accuracy of data reporting within a user's sales territory on the 6Sense Dashboard.
6sense offers concrete proof of the effectiveness of campaigns, which is truly gratifying. It is particularly satisfying when we observe indicators that individuals from our target accounts are engaging with the intended campaign content. These signals serve as a validation of our efforts and demonstrate that our messaging is resonating with the right audience
April 04, 2023

Simply amazing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing real-time insights into customer behavior. We use the platform across our marketing and sales teams, and its integration with other marketing tools has streamlined our processes and improved our productivity. Overall, I highly recommend 6sense for its advanced features and ease of use.
  • 6sense's account-based orchestration capabilities are top-notch.
  • 6sense's predictive analytics capabilities are incredibly powerful.
  • 6sense seamlessly integrates with other marketing tools, such as Salesforce, Marketo, and Eloqua.
  • Although 6sense integrates well with many marketing tools, there are some gaps in data integration with certain systems.
  • While 6sense's user interface is user-friendly, the platform's capabilities are complex and may require additional training and onboarding for new users.
  • While 6sense's dashboards and reports are customizable, there are limitations to the level of customization available.
6sense is well suited for B2B sales organizations that need to identify and target decision-makers within a specific company. Its account-based orchestration capabilities and predictive analytics can help sales teams to prioritize leads and tailor their outreach to specific prospects. 6sense is primarily designed for B2B sales and may not be as effective for B2C sales organizations.
Betty Webster | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
6sense unlocks al the hidden business potentials that can increase revenue. It pinpoints areas where there are potential clients who are more interested in our products. It gives digital team an opportunity to pan and transform manual processes that derail development plans. The product has enabled the sales and marketing team to understand behavior of consumers and how they can have productive engagements with them.
  • Linking the business with potential customers.
  • Examining buyers behavior.
  • Provision of market intelligence.
  • I am impressed by the operation of all the features.
  • The functionalities have suited our demands.
  • I like the overall contribution of this platform in the company programs.
The market and interested audience intelligence helps us to prepare and plan effectively for daily programs. It enables us to monitor revenue flow and plan efficiently for the available resources. 6sense provides reliable data that gives marketing team power of engaging the right customers. The AI continuously delivers accurate revenue data that is used to budget and allocate suitable resources for sales and marketing teams.
Elizabeth Goydich | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses 6sense to leverage in-market accounts that are in decision and purchase based on their search keywords. We also use 6sense to build out existing accounts and find new contacts.
  • Ability to find in-market accounts
  • Build out accounts with decision makers
  • Finding contacts that have viewed or searched particular keywords or items on our website
  • Often, the contacts that I acquire are no longer at the organization. As a user, I end up having to leverage our other tools (i.e., LinkedIn Sales Nav) to verify current employment status before reaching out.
  • Often, hot accounts (6QAs) are triggered as 6QA status when they click on newsletters or marketing emails. This may be how we are set up within our organization but we need help prioritizing true "in-market accounts" vs just accounts who have clicked on our marketing emails.
  • There needs to be a better way of prioritizing accounts within 6sense. Also, the "recommended actions" tab often does not load within my SFDC.
As previously stated, 6sense is a helpful tool at revealing "in-market accounts" that our Sales team may not have previously engaged with. However, there is definitely some room for improvement in that often contacts that are purchased are not actually working at that organization anymore. The industry that we are in has a lot of turnovers and as a result, I think 6sense could have better and more updated data accuracy here.
Score 6 out of 10
Vetted Review
Verified User
We use it for data enrichment, ABM marketing, marketing analytics, and better ad targeting.
  • Marketing analytics
  • Better filters for ad targeting
  • If you don't use Salesforce, Hubspot, or Salesloft, you would have to do a lot of things manually. For some reason, in my experience, they don't let you use their API to enrich data if you don't use one of the CRMs mentioned, which makes no sense. In my opinion, their UX/UI is likely the worst I've ever seen, somewhere very close to SalesForce. A lot of things don't make any sense and those that do, still work unexpectedly sometimes. Like if you decide to upload a list of companies, you would have to specify which countries they operate in (no idea why), however, if you do this using the interface, you don't have to specify the countries, lol. All they do to help with this is provide an Excel file with Macros that do some matching of countries to company name and websites and output a huge list that you'll have to break up into pieces, because 6sense won't let you upload more than 25k lines. I feel this is likely the main reason they don't let you use the product prior to signing the contract. In my opinion, it's a terrible experience.
Use it only if you use Salesforce, Hubspot or Salesloft as your CRM. Otherwise, in my opinion, it's a pain.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
6sense helps us identify which accounts are potentially in market so we can build a coordinated sales/marketing strategy.
  • Provides intent data on in-market accounts
  • The 6sense dashboard in Salesforce gives an at-a-glance look at marketing and sales activities by account
  • Allows us to define segments for coordinated outreach across sales and marketing
  • List building/segment creation is clunky. It takes awhile to load and duplicate segments.
  • Some segments aren’t “out of the box” with other 3rd party platforms. This is more of a complaint with 3rd parties where they will say “yes you can build these segments in 6sense” but actually not much intent data comes back.
6sense is terrific in helping build lists based on intent- finding which accounts may be in awareness, consideration, decision, or purchase phase. If you want to build an outreach specifically targeting one of those segments, the integration with Salesforce and LinkedIn makes it easy to assign out as a digital campaign, or over to an outbound team for follow up.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use 6sense to run account based marketing campaigns, align sales + marketing teams, and help sales team uncover sales intelligence on accounts.
  • Platform is intuitive/easy to use within Salesforce
  • Account team is really responsive, supportive and helpful
  • Platform is intuitive/easy to use to run marketing campaigns
  • Advertising campaign reporting within 6Sense platform (ability to see this across multiple audiences)
  • Advertising campaign capabilities within 6Sense platform (ability to target/exclude multiple audiences or update audiences post campaign launch)
6Sense is well suited to organizations where marketing + sales have already a close relationship and want to get better aligned. May be tougher in organizations where marketing/sales use completely different tech stacks.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use 6sense to help us identify accounts that are in the market, execute targeted display advertising, and build account-based LinkedIn audience segments. 6sense enables us to target accounts we want to work with from a sales perspective (account lists) as well as accounts we don't know of yet that fit our ideal client profile and are in the market to buy. Additionally, they help us prioritize accounts for sales outreach.
  • Identify accounts that are in-market and likely to buy
  • Targeted outreach
  • Fantastic customer success teams that help troubleshoot, provide creative solutions, and aid in stakeholder conversations
  • Additional segmentation for niche audiences
  • More in-platform functionality (Coming soon?)
6sense is perfect if you are looking to be a revenue driver for your organization. If you are taking an account-based marketing approach or looking to help your sales team identify/prioritize account outreach. Whether you're looking to generate new demand or make sense of how to best follow up with existing demand, 6sense is a lifesaver.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Business Problems - finding the right buyer to reach out to at the right time (buying window)

Usage - daily email digest that tells the keyword searches (relevant to my industry) that indicate a company might be moving into a buying window so I know when to start reaching out with contextualized messaging based on what they are looking for.
  • Email Digest with keywords being searched by target accounts
  • Alert me when a company is searching a competitor
  • Alert me who is searching industry-related terms during renewal to see other stakeholders/expansion opps
  • Think this is more on our internal SFDC implementation, but we have so many garbage accounts that aren't helpful when 6sense says this is a hot account
  • Not sure how accurate it is for small biz or if again this is just our implementation. Sometimes when 1 person in a 50-person company searches "chatbot" it puts the account in the decision phase.
Well suited for the tech industry targeting companies 200+ organizations. Outbound Sales org that are responsible for building their own pipe or an SDR team passing meetings onto a group of closers. This is a slam-dunk fit if you don't have any dark funnel (off of your website) intel on what companies are heating up.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I use 6Sense to see how engaged members of businesses are with the content my company sends out, to determine a plan of action in how to connect with their team, and more.
  • Statistics on email opens and website visits
  • Organization of decision makers at companies
  • Reports on Intent activities of companies
  • Users who unsubscribe to marketing emails should not improve Buying Stage rankings
  • The 6Sense Dashboard in Salesforce should not be so clunky
  • The 6Sense Dashboard should do better at accurately reporting data within a user's sales territory
Many times, a high 6Sense intent score accurately indicates a company's intention to purchase.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
6sense gives us great visibility into TOF Account activity. Allowing my prospecting team to make informed decisions for outreach.
  • Customizable keywords
  • Timeline View Iframe
  • CRM integration
  • Ad naming conventions/uploading
  • Bulk changes
  • Campaign Templates
6sense is good at email and crm notifications, it would be nice to have this available for other platforms. i.e. Slack.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use this to see how our prospect our interacting with us. We can see who is actively looking at our site, clicking on key links. It helps us focus on which prospects should be our top priority to go after. This is able to focus our efforts to the best accounts possible.
  • Organizes and prioritizes accounts
  • Notifies us when a prospect is actively on our website
  • Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest
  • Sometimes it is confusing because it will pull up accounts that are not in our name and so you have to sometimes sort through accounts that are not relevant to you
  • It will still show prospects that have been disqualified
  • It will sometimes some active customers that have bought already
It is definitely best suited for outbound representatives, they are able to prioritize their accounts and see where they should be focusing their energy. Normally you wouldn't have the insight of what they are clicking on and looking at on our website. It also show what the searched for sometimes too. On the inbound side it is not as useful, but occasionally you will see an account that may have not been as easy to contact that then comes back and is on our site and you can see that and know to reach back out possibly.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
6sense helps me keep an eye on activity within my client portfolio and alerts me when my clients are looking for new solutions which means new opportunities.
  • Provide insight into my clients' searches and interests
  • Keep me informed when clients are looking for an alternative provider
  • I need all my information within my CRM
  • I need to be able to customize my own key words instead of going to an admin
  • Sometimes it's too much information
I had a client who was searching for a solution we offer but the contact did not know me or what my company does. I saw someone from the company was searching for supplier risk information and called my contact to ask for a referral to their procurement department.
November 01, 2022

Solid tool

Score 8 out of 10
Vetted Review
Verified User
Great intent tool to guide SDRs and AEs to go prospecting into the right accounts in a timely manner. It's overall a good solution, and we've sourced some strong opportunities for it over time. Likewise, it's also a good tool to review around renewal time for customers to see if those accounts have been searching any of your competitors.
  • Intent
  • Prospecting
  • Renewal
  • Occasionally I find the data to be misleading, and some accounts will perpetually show to be in a buying cycle.
  • Universities pop up often, but it's typically just students looking at tools.
Renewals, prospecting, and intent detection is great. They claim that the longer the algo is live, the better the data quality is and the CSM suggested that our algo was great. I wouldn't rate the insights as full proof, and probably only 25%-30% of the accounts suggested actually wanted to buy. Which, 25%-30% is still better than ice cold prospecting...so, net-net, it's positive.
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