#1 most frequent
United States of America
74.8%2,087 installations of 2,791
What is 6sense?
6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
Categories & Use Cases
Media
Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.
Top Performing Features
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 7.9
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 7.9
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 7.7
Areas for Improvement
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.4
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.2
Syndicated content
Republished content on third-party sites.
Category average: 7.2
Who Buys & Uses 6sense
#1 most frequent
Information
40.2%1,126 installations of 2,800
“We use 6sense to help our Sales and Marketing teams focus on the right accounts at the right time.”
#2 most frequent
Professional, Scientific, and Technical Services
29.0%812 installations of 2,800
“6sense has worked across all of our domains to identify in-market accounts based on 1st party website hits and 3rd party intent. This has helped us prioritize accounts.”
#3 most frequent
Manufacturing
7.0%196 installations of 2,800
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%157 installations of 2,791
#3 most frequent
Canada
3.9%108 installations of 2,791
Pros
- Identifying buyer intent and in-market accounts
- Robust audience segmentation and targeting capabilities
- Effective account prioritization based on predictive insights
Cons
- Concerns about data accuracy and integrity (e.g., intent signals, contact info, duplication)
- Limited flexibility and customization in reporting and dashboards
- Perceived "black box" nature of predictive models and data transparency issues
6sense The Ultimate Signal Orchestrator
Use Cases and Deployment Scope
6sense enables marketing and sales teams to reach the right account with the right message at the right time across all channels. It is the most scalable and connected piece of marketing technology in our stack. If you can dream it, you can build it.
Pros
- Orchestrates signals from Salesforce, Marketo, Bombora, and Third-Party Review Sites.
- Firmographic and technographic fit scoring at a massive scale
- Enables dynamic, buying-stage based display and paid social campaigns
- Makes marketing data accessible and actionable for Sales and BD
Cons
- Lead to Account Matching
- Integration and use of third party LLMs
- Advanced fuzzy matching for contact acquisition and account discovery
Return on Investment
- Everyone works on the same audience
- We have received significant pipeline lifts by tailoring advertising to an account's buying stage
- Sales/BD has access to EVERYTHING an account/company is doing in ONE place.
Usability
Alternatives Considered
Demandbase One
Other Software Used
Adobe Marketo Engage, Salesloft, Sitecore Digital Experience Platform, Matomo Analytics, LinkedIn Marketing Solutions
Choose 6sense
Use Cases and Deployment Scope
For me, 6sense is a core part of how I prospect, find industry insight, research company information and people to contact. I leverage 6sense to identify, prioritize, and engage accounts that are most likely to convert. Having 6sense helps with potential buying behavior and for me to organize the pipeline potential.
Pros
- Accounts showing web activity
- Direct connection to LinkedIn
- Contact information
- Integration to salesforce
Cons
- Contact information is not always up to date
- more accurate industry information
- more detailed contact information
Usability
Return on Investment
- More meetings booked
- higher response rate from prospects
- higher productivity
Alternatives Considered
Demandbase One
6sense user feedback
Use Cases and Deployment Scope
I use 6sense to be able to reach out to accounts that are actively looking for one of the solutions we offer at my company. This helps, because, usually, these people are already interested n us, so chances of converting are higher. I log into 6sense and study the accounts by taking a look at timeline of researches, persona map with decision makers (which already provide me with their contacts, once my 6QA is linked to my CRM) and also campaigns attached to them, that way, I can easily cod reach them, and have a conversation starter.
Pros
- Timeline
- Persona map
- Campaigns
- Contacts
Cons
- Integrations
- Framed version within CRM
- Telephones as contacts (specially for LATAM markets)
Usability
Return on Investment
- increased opportunity conversion rates
- more pipeline generated
- more assertiveness in cold reach
Other Software Used
Chorus by ZoomInfo, InsideSales.com / XANT PowerDialer for Salesforce (discontinued), UserGems
Review
Use Cases and Deployment Scope
Helped my GTM strategy capture buying signals and move that data into tangible data to focus and shorten sale cycles
Pros
- Automation
- Alerts
- Shorten date
Cons
- Help define what is actual data and what is data that was driven by sales team
- Reminders
- Summaries
Usability
Return on Investment
- Higher win rates
- Top of funnel pipeline
- New prospects
Alternatives Considered
4R Systems Demand Planning and Inventory Optimization (IPMax)
Other Software Used
Sales Force Assistant
LOVE 6sense for Sales
Use Cases and Deployment Scope
We have 6sense integrated within our Salesforce instance. We leverage buying stages, intent signals, and other parts of the dashboard to increase prospecting effectiveness.
Pros
- Clean capture of buyer insights.
- Clear breakdown of the timeline.
- Smooth integration with Salesforce.
Cons
- The Org Chart in the dashboard is constantly lacking.
Usability
Return on Investment
- landslide ROI. More deals closed hands down
Other Software Used
ZoomInfo Sales, Salesforce Sales Engagement, LinkedIn Sales Navigator
