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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
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How 6sense Differs From Its Competitors

Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.
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AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.
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Account Identification

We have been able to identify organizations visiting our websites. For one of the two divisions, we have a regular ad program running targeting accounts that have been to our site to encourage them to come back. We've also focused the alerts for that division to show them only website visits and …
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AI-Powered Predictions

While we use these capabilities, the adoption of them has not been comprehensive. We are using this data to help better identify organizations that are more likely to purchase and marrying that information with our MQL program to help sales target contacts at organizations more likely to open an …
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Account Identification

6sense has helped us see what accounts are most interested in us. As well as contacts that have engaged with out content that sales can contact or reengage. It has been instramental in helping us decide what accounts are best to target.
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Account Identification

6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to …
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Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …
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AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
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AI-Powered Predictions

6sense data contributed to a shift in our business model. Through 6sense we can see that one of our highest intent categories is "Technical Debt". We recently launched a new messaging pivot and product line that directly speaks to tackling tech debt. In the two months since launch, we've doubled …
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Account Identification

Absolutely. That's 6sense's main benefit I think, and we've had good success with matching intent with site visitors, ad clicks, and content engagement. We're seeing success with matching the intent across verticals and at different scales, and the company filters when configuring segments are …
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AI-Powered Predictions

No, we don't use the AI piece. 6QA scores require a fairly significant amount of salesforce data that is representative of the "standard" sales process to help the algorithm identify patterns. When you don't have enough volume it's hard for the AI to have enough to chew on. In lieu of that we …
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Account Identification

Yes, 6sense has helped turn anonymous buying signals into data that our sales teams use to decipher and build pipeline through additional meetings. We also use 6sense predictive model to deanonymize data to showcase the actual user that is showing the intent signals. This has been very useful for …
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Account Identification

the account signals have proven to be beneficial as they aid us in identifying prospects who are nearing conversion, those who require more time, and those who need nurturing to progress to the next stage. This feature greatly simplifies the tracking of data and prospects, allowing us to …
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Account Identification

This level of account-based marketing intelligence helps sales and marketing teams to better understand their target customers' needs, preferences, and behavior, enabling them to create more effective and personalized campaigns that generate higher-quality leads and drive revenue growth.
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AI-Powered Predictions

The 6sense helps sales and marketing teams to identify and prioritize high-intent accounts, engage with them at the right time, and deliver relevant content and messaging that drives conversions.
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Account Identification

This platform has injected a lot of input in the organization by providing accurate data. It provides real-time data of revenue gains from sales that enables the marketing team to increase effort. The AI provides reliable signals from the social media accounts on customers behavior and their …
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AI-Powered Predictions

6sense AI-powered predictions provides real-time insights that helps sales and marketing team to focus on most productive activities. It has helped us to spend less on marketing journey and gain more followers from social media accounts. the business predictions have helped us to plan and set …
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Account Identification

Yes, 6sense is great in helping de-anonymize insights. While they don't tell you the exact person (unless they are already known in your database), they help you narrow down what accounts are interested and help you narrow down where the interest is coming from (i.e., location data). This has been …
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AI-Powered Predictions

6sense's AI-powered predictions have helped us get the highest and best use of our marketing dollars. We know that we already only spending money on accounts that are truly in the market to buy.
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Account Identification

Yes... all these questions are kind of the same, but it's rare that a random inbound meeting is booked on my calendar because I can follow these companies from Awareness (not much info on Drift) to Purchase (buying window.)
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Account Identification

I have personally not used it to deal with anonymous busy signal calls, I was not aware this was something it was able to track or decode. I would be very interested in seeing how that aspect can help in the frequent issue with those types of calls we get.
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AI-Powered Predictions

Absolutely, i love this feature, it is great to see how far along they are and gives me more insight into how much work it will take to get the prospect to the point where they are ready to sit for a demo. It also helps me tailor my approach with each individual prospect .
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Account Identification

There is so much "going on" with 6sense and the several other tools and resources my company provides. I could spend all my time managing these tools instead of selling.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (14)
    8.0
    80%
  • Behavioral visitor segmentation (13)
    8.0
    80%
  • 3rd party intent signals (15)
    7.9
    79%
  • Downstream intent signals (14)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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6sense

6sense

N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.1
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.8
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(294)

Attribute Ratings

Reviews

(1-25 of 83)
Companies can't remove reviews or game the system. Here's why
September 18, 2023

6sense Review - One year into it

Jana Gauvey | TrustRadius Reviewer
Jana Gauvey
Marketing Operations Program Manager
Rand Worldwide (Information Technology & Services, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
When it came down to it, we were caught between Demandbase and 6sense. Both tools would have fit our needs, 6sense did a better job overall of selling us on the tool itself, how it can be used, how they use it, and what their future vision entailed. Having the ability to add unlimited keywords was definitely putting them above the competitors. RollWorks was too single-solution focused on advertising, and the ZoomInfo tool was in its infancy at the time and the user interface was not friendly, and was outside of our CRM (which was a non-starter - any tool we used needed to be able to be accessed from within our CRM).
September 12, 2023

If you like revenue, 6sense is for you.

Brandon McBride | TrustRadius Reviewer
Brandon McBride
Digital Marketing Manager
Striim (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has better advertising capabilities than most. Demandbase comes closer in that regard, but 6sense has been expanding their advertising features since I last looked at Demandbase and the edge has to go to the company that had better match rates. In my opinion, 6sense Sales Intelligence is their competitor to ZoomInfo SalesOS and it blows ZoomInfo SalesOS out of the water.
September 11, 2023

6sense is worth it!

Verified User
Vice-President in Sales
Marketing & Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
Terminus and Demandbase did not provide the same level of account insights (at the time). We moved from Demandbase to Terminus, then Terminus to 6sense. Segmentation in Terminus was extremely weak and we could not narrow as tight as we needed to. 6sense segments are miles above to create little pockets of opportunity.
December 15, 2022

6sense - driving sales & marketing alignment!

Verified User
Employee in Marketing
Financial Services Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
Selected 6sense because of robust data that is easy to integrate within existing systems, also account implementation team was extremely helpful in ensuring we were set up for success between sales/marketing.
December 06, 2022

A must have for your marketing tech stack

Verified User
Director in Marketing
Construction Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people and the data a lot more.
October 31, 2022

6sense Strengths and Weakness Compared to Other Tools.

Verified User
Representative in Sales
Financial Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
Zoominfo is easier to use within SFDC and upload prospects contact info into SFDC. It also has good insights into their org chart. Their intent scores aren't as useful as 6sense's, though. Leadfeeder provides good insight into the timeframe of how long prospects were on each specific page of our website.
June 28, 2022

Look no further, 6sense is here!

Karen Poonawala | TrustRadius Reviewer
Karen Poonawala
Regional Healthcare Account Manager
Trend Micro (Information Technology & Services, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
I have had a chance to use all of the above and after careful evaluation, I feel 6sense has a step up because I find it more accurate and easy to use. When you are in sales and customer success you want to sound confident and build credibility with clients and channel partners, and 6sense has been a partner in this journey and helped me with this goal.
June 14, 2022

Empowering Sales

Verified User
Director in Marketing
Computer & Network Security Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Alternatives Considered
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
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