Account Identification
6sense has helped accurately match some of our anonymous signals to accounts which has helped us to focus on our ABM strategy
Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
Learn from top reviewers
6sense for ABM strategy
Rating: 7 out of 10
September 4, 2024We currently use 6sense to gain intent data and to highlight new possible target accounts for our sales team to prospect.
Verified user
Manager
2 years of experienceRecommend 6sense
Rating: 10 out of 10
September 4, 2024We use 6sense for both the ABM platform and Sales Intelligence. It is a critical piece of our process, allowing us to target more accounts to streamline and increase efficienc...
Verified user
Vice-President
20 years of experience6sense helps you target the right accounts at the right time with the right messaging!
Rating: 8 out of 10
August 30, 2024We use 6sense to target the right accounts at the right time, with the right messaging. This has helped us get meetings with the right contacts at the accounts showing interes...
Brilliant
Rating: 10 out of 10
August 28, 2024Finding Intent data from customers. Helps us to pick what accounts we should be prioritising
6sense Doesn't Seem to Be Living Up to Its Promises.
Rating: 2 out of 10
August 28, 2024We use 6sense to understand prospect data and to launch ABM campaigns. It solves the issue of finding prospect data elsewhere. Whether it's accurate is yet to be seen.
6sense helps our team immensely
Rating: 8 out of 10
July 30, 2024We use 6sense as a sales prospecting tool, along with the marketing team using it to track data for future customers. 6sense has been instrumental in growing our customer base...
Verified user
Administrator
1 year of experienceLighting up our funnel with 6sense data
Rating: 8 out of 10
June 18, 2024We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete...
Verified user
Strategist
4 years of experienceGreat way to find warmth
Rating: 7 out of 10
April 17, 2024We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. It gives us insight into who is engag...
Verified user
Contributor
2 years of experienceGreat intent and predictive marketing and sales tool.
Rating: 9 out of 10
September 21, 2023I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sal...
Verified user
Employee
1 year of experienceLight it up!
Rating: 10 out of 10
September 19, 2023We use 6sense for intent, segmentation, modeling, and personalization.
Hunter Kincannon
Manager - Marketing
Marketing Operations Technology Manager
Vonage
1 year of experience6sense Review - One year into it
Rating: 10 out of 10
September 18, 2023We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer S...
Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
1 year of experienceBest thing since sliced bread
Rating: 10 out of 10
September 15, 2023We are using 6Sense to help structure ABM. This product helps organize the process in a digestible fashion and their support is amazing helping you set it up from soup to nuts...
Verified user
Employee
1 year of experience6sense is a marketer's dream!
Rating: 10 out of 10
September 12, 20236sense has been a game changer for our account based marketing efforts. I was a part of the team that brought on 6sense and from implementation to now, we have had a great exp...
Claire Fletcher
Team Lead - Marketing
Global Account Based Marketing Manager
Synack
3 years of experienceIf you like revenue, 6sense is for you.
Rating: 10 out of 10
September 12, 2023We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyp...
Great sales and marketing alignment and pipeline generation
Rating: 10 out of 10
September 11, 2023We use 6sense as the main sales and marketing hub. It powers all of our marketing targeting and sales outreach. The main problem 6sense solves for us is pipeline generation.
Verified user
Director
3 years of experience
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How 6sense Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Reviewers rate Standard visitor segmentation and 3rd party intent signals and Account identification highest, with a score of 7.8.
The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(309)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.
Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.
Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.
Lack of Training Materials: Users have expressed the need for more comprehensive training materials to be provided, as they feel current resources are insufficient for effective platform utilization. Additional training materials could enhance user proficiency and overall satisfaction with the product.
Inefficient User Interface: Some users have found the user interface to be less user-friendly and intuitive, impacting their overall experience negatively and causing usability challenges. Improvements in UI design could streamline workflows and increase user productivity.
Data Accuracy Concerns: Several users have mentioned persistent issues with data accuracy within the platform, leading to a lack of trust in the information provided and hindering decision-making processes. Enhancements in data validation processes may help address these concerns and improve user confidence in the platform's insights.
Reviews
(1-25 of 88)Companies can't remove reviews or game the system. Here's why
Recommend 6sense
Rating: 10 out of 10
September 04, 2024
Verified User
Vetted Review
Verified User
20 years of experience
6sense helps you target the right accounts at the right time with the right messaging!
Rating: 8 out of 10
August 30, 2024
RP
Vetted Review
Verified User
4 years of experience
Better integrations with our existing tools, great account management and training resources.
Brilliant
Rating: 10 out of 10
August 28, 2024
Verified User
Vetted Review
Verified User
6sense helps our team immensely
Rating: 8 out of 10
July 30, 2024
Verified User
Vetted Review
Verified User
1 year of experience
6sense seemed more intuitive and also user friendly when training our sales and marketing team. We used ZoomInfo as well so between 6sense and ZoomInfo it helped us have a good understanding as to where the prospect was on the buying journey. I found 6sense very helpful when prospecting clients.
Lighting up our funnel with 6sense data
Rating: 8 out of 10
June 18, 2024
Verified User
Vetted Review
Verified User
4 years of experience
Great way to find warmth
Rating: 7 out of 10
April 17, 2024
Verified User
Vetted Review
Verified User
2 years of experience
There is some overlap in some of the intent portions, but they are still different overall. I just need more training to better utilize the platform to its fullest.
Great intent and predictive marketing and sales tool.
Rating: 9 out of 10
September 21, 2023
Verified User
Vetted Review
Verified User
1 year of experience
Light it up!
Rating: 10 out of 10
September 19, 2023
HK
Vetted Review
Verified User
1 year of experience
6sense Review - One year into it
Rating: 10 out of 10
September 18, 2023
JG
Vetted Review
Verified User
1 year of experience
When it came down to it, we were caught between Demandbase and 6sense. Both tools would have fit our needs, 6sense did a better job overall of selling us on the tool itself, how it can be used, how they use it, and what their future vision entailed. Having the ability to add unlimited keywords was definitely putting them above the competitors. RollWorks was too single-solution focused on advertising, and the ZoomInfo tool was in its infancy at the time and the user interface was not friendly, and was outside of our CRM (which was a non-starter - any tool we used needed to be able to be accessed from within our CRM).
Best thing since sliced bread
Rating: 10 out of 10
September 15, 2023
Verified User
Vetted Review
Verified User
1 year of experience
If you like revenue, 6sense is for you.
Rating: 10 out of 10
September 12, 2023
BM
Vetted Review
Verified User
4 years of experience
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has better advertising capabilities than most. Demandbase comes closer in that regard, but 6sense has been expanding their advertising features since I last looked at Demandbase and the edge has to go to the company that had better match rates. In my opinion, 6sense Sales Intelligence is their competitor to ZoomInfo SalesOS and it blows ZoomInfo SalesOS out of the water.
6sense is worth it!
Rating: 10 out of 10
September 11, 2023
Verified User
Vetted Review
Verified User
1 year of experience
Terminus and Demandbase did not provide the same level of account insights (at the time). We moved from Demandbase to Terminus, then Terminus to 6sense. Segmentation in Terminus was extremely weak and we could not narrow as tight as we needed to. 6sense segments are miles above to create little pockets of opportunity.
THE only ABM tool you should consider
Rating: 10 out of 10
September 11, 2023
Verified User
Vetted Review
Verified User
3 years of experience
The added predictive analytics goes above and beyond
6sense does what it says!
Rating: 8 out of 10
August 03, 2023
Verified User
Vetted Review
Verified User
2 years of experience
We did not evaluate any other products.
Great data, the worst UX/UI out there
Rating: 6 out of 10
January 17, 2023
Verified User
Vetted Review
Verified User
1 year of experience
Great data, the worst UX/UI out there.
Makes “sense” for marketing and sales teams
Rating: 9 out of 10
December 15, 2022
Verified User
Vetted Review
Verified User
1 year of experience
6sense had the most impressive and easy to use dashboards both natively and within Salesforce.
6sense - driving sales & marketing alignment!
Rating: 9 out of 10
December 15, 2022
Verified User
Vetted Review
Verified User
1 year of experience
Selected 6sense because of robust data that is easy to integrate within existing systems, also account implementation team was extremely helpful in ensuring we were set up for success between sales/marketing.
A must have for your marketing tech stack
Rating: 9 out of 10
December 06, 2022
Verified User
Vetted Review
Verified User
2 years of experience
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people and the data a lot more.
Not sure how anyone prospects without this
Rating: 10 out of 10
December 06, 2022
Verified User
Vetted Review
Verified User
2 years of experience
I am just an IC, wish I could evaluate others!
6sense | Setting the Standard for TOF Visibility
Rating: 10 out of 10
November 30, 2022
Verified User
Vetted Review
Verified User
2 years of experience
6sense had a much more robust keyword offering, and a trusted content network.
Solid tool
Rating: 8 out of 10
November 01, 2022
Verified User
Vetted Review
Verified User
6 years of experience
6sense Strengths and Weakness Compared to Other Tools.
Rating: 9 out of 10
October 31, 2022
Verified User
Vetted Review
Verified User
1 year of experience
Zoominfo is easier to use within SFDC and upload prospects contact info into SFDC. It also has good insights into their org chart. Their intent scores aren't as useful as 6sense's, though. Leadfeeder provides good insight into the timeframe of how long prospects were on each specific page of our website.
Look no further, 6sense is here!
Rating: 9 out of 10
June 28, 2022
KP
Vetted Review
Verified User
1 year of experience
- ZoomInfo Engage, LinkedIn Elevate and D&B Hoovers
I have had a chance to use all of the above and after careful evaluation, I feel 6sense has a step up because I find it more accurate and easy to use. When you are in sales and customer success you want to sound confident and build credibility with clients and channel partners, and 6sense has been a partner in this journey and helped me with this goal.
6Sense Lover
Rating: 10 out of 10
June 27, 2022
CH
Vetted Review
Verified User
2 years of experience
I use them together so I can fact check against both to see what is true and what I might be missing
6sense delivers!
Rating: 10 out of 10
June 20, 2022
BW
Vetted Review
Verified User
2 years of experience
After my reviews 6sense gives us the best data the fastest. We highly recommend reviewing all options to make sure you feel confident in your decision.