Skip to main content
TrustRadius
6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

Read more

Learn from top reviewers

6sense for ABM strategy

Rating: 7 out of 10
September 4, 2024
IncentivizedVetted ReviewVerified User
We currently use 6sense to gain intent data and to highlight new possible target accounts for our sales team to prospect.
Continue reading
Verified user
Manager
6sense2 years of experience

Recommend 6sense

Rating: 10 out of 10
September 4, 2024
IncentivizedVetted ReviewVerified User
We use 6sense for both the ABM platform and Sales Intelligence. It is a critical piece of our process, allowing us to target more accounts to streamline and increase efficienc...
Continue reading
Verified user
Vice-President
6sense20 years of experience

6sense helps you target the right accounts at the right time with the right messaging!

Rating: 8 out of 10
August 30, 2024
IncentivizedVetted ReviewVerified User
We use 6sense to target the right accounts at the right time, with the right messaging. This has helped us get meetings with the right contacts at the accounts showing interes...
Continue reading
Rachel Prawdzik
Employee - Marketing
Customer Growth Strategist
Service Express
6sense4 years of experience

Brilliant

Rating: 10 out of 10
August 28, 2024
IncentivizedVetted ReviewVerified User
Finding Intent data from customers. Helps us to pick what accounts we should be prioritising
Continue reading
Verified user
Representative

6sense Doesn't Seem to Be Living Up to Its Promises.

Rating: 2 out of 10
August 28, 2024
IncentivizedVetted ReviewVerified User
We use 6sense to understand prospect data and to launch ABM campaigns. It solves the issue of finding prospect data elsewhere. Whether it's accurate is yet to be seen.
Continue reading
Verified user
Contributor

6sense helps our team immensely

Rating: 8 out of 10
July 30, 2024
IncentivizedVetted ReviewVerified User
We use 6sense as a sales prospecting tool, along with the marketing team using it to track data for future customers. 6sense has been instrumental in growing our customer base...
Continue reading
Verified user
Administrator
6sense1 year of experience

Lighting up our funnel with 6sense data

Rating: 8 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete...
Continue reading
Verified user
Strategist
6sense4 years of experience

Great way to find warmth

Rating: 7 out of 10
April 17, 2024
IncentivizedVetted ReviewVerified User
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. It gives us insight into who is engag...
Continue reading
Verified user
Contributor
6sense2 years of experience

Great intent and predictive marketing and sales tool.

Rating: 9 out of 10
September 21, 2023
IncentivizedVetted ReviewVerified User
I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sal...
Continue reading
Verified user
Employee
6sense1 year of experience

Light it up!

Rating: 10 out of 10
September 19, 2023
IncentivizedVetted ReviewVerified User
We use 6sense for intent, segmentation, modeling, and personalization.
Continue reading
Hunter Kincannon
Manager - Marketing
Marketing Operations Technology Manager
Vonage
6sense1 year of experience

6sense Review - One year into it

Rating: 10 out of 10
September 18, 2023
IncentivizedVetted ReviewVerified User
We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer S...
Continue reading
Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
6sense1 year of experience

Best thing since sliced bread

Rating: 10 out of 10
September 15, 2023
IncentivizedVetted ReviewVerified User
We are using 6Sense to help structure ABM. This product helps organize the process in a digestible fashion and their support is amazing helping you set it up from soup to nuts...
Continue reading
Verified user
Employee
6sense1 year of experience

6sense is a marketer's dream!

Rating: 10 out of 10
September 12, 2023
IncentivizedVetted ReviewVerified User
6sense has been a game changer for our account based marketing efforts. I was a part of the team that brought on 6sense and from implementation to now, we have had a great exp...
Continue reading
Claire Fletcher
Team Lead - Marketing
Global Account Based Marketing Manager
Synack
6sense3 years of experience

If you like revenue, 6sense is for you.

Rating: 10 out of 10
September 12, 2023
IncentivizedVetted ReviewVerified User
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyp...
Continue reading
Brandon McBride
Manager - Marketing
Digital Marketing Manager
Striim
6sense4 years of experience

Great sales and marketing alignment and pipeline generation

Rating: 10 out of 10
September 11, 2023
IncentivizedVetted ReviewVerified User
We use 6sense as the main sales and marketing hub. It powers all of our marketing targeting and sales outreach. The main problem 6sense solves for us is pipeline generation.
Continue reading
Verified user
Director
6sense3 years of experience
Log in with LinkedIn to see content from your network

How 6sense Differs From Its Competitors

Account Identification

6sense has definitely helped our sales and marketing teams see into buying signals from prospects. When we see that these accounts are looking into keywords our product offers this helps us understand they may be looking into us, and from there we can figure out how to best approach them.
Continue reading

Account Identification

6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to …
Continue reading

Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.
Continue reading

AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.
Continue reading

Account Identification

We have been able to identify organizations visiting our websites. For one of the two divisions, we have a regular ad program running targeting accounts that have been to our site to encourage them to come back. We've also focused the alerts for that division to show them only website visits and …
Continue reading

AI-Powered Predictions

While we use these capabilities, the adoption of them has not been comprehensive. We are using this data to help better identify organizations that are more likely to purchase and marrying that information with our MQL program to help sales target contacts at organizations more likely to open an …
Continue reading

Account Identification

6sense has helped us see what accounts are most interested in us. As well as contacts that have engaged with out content that sales can contact or reengage. It has been instramental in helping us decide what accounts are best to target.
Continue reading

Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …
Continue reading

AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
Continue reading

AI-Powered Predictions

6sense data contributed to a shift in our business model. Through 6sense we can see that one of our highest intent categories is "Technical Debt". We recently launched a new messaging pivot and product line that directly speaks to tackling tech debt. In the two months since launch, we've doubled …
Continue reading

Account Identification

Absolutely. That's 6sense's main benefit I think, and we've had good success with matching intent with site visitors, ad clicks, and content engagement. We're seeing success with matching the intent across verticals and at different scales, and the company filters when configuring segments are …
Continue reading

AI-Powered Predictions

No, we don't use the AI piece. 6QA scores require a fairly significant amount of salesforce data that is representative of the "standard" sales process to help the algorithm identify patterns. When you don't have enough volume it's hard for the AI to have enough to chew on. In lieu of that we …
Continue reading

Account Identification

Yes, 6sense has helped turn anonymous buying signals into data that our sales teams use to decipher and build pipeline through additional meetings. We also use 6sense predictive model to deanonymize data to showcase the actual user that is showing the intent signals. This has been very useful for …
Continue reading

Account Identification

the account signals have proven to be beneficial as they aid us in identifying prospects who are nearing conversion, those who require more time, and those who need nurturing to progress to the next stage. This feature greatly simplifies the tracking of data and prospects, allowing us to …
Continue reading

Account Identification

This level of account-based marketing intelligence helps sales and marketing teams to better understand their target customers' needs, preferences, and behavior, enabling them to create more effective and personalized campaigns that generate higher-quality leads and drive revenue growth.
Continue reading

AI-Powered Predictions

The 6sense helps sales and marketing teams to identify and prioritize high-intent accounts, engage with them at the right time, and deliver relevant content and messaging that drives conversions.
Continue reading

Account Identification

This platform has injected a lot of input in the organization by providing accurate data. It provides real-time data of revenue gains from sales that enables the marketing team to increase effort. The AI provides reliable signals from the social media accounts on customers behavior and their …
Continue reading

AI-Powered Predictions

6sense AI-powered predictions provides real-time insights that helps sales and marketing team to focus on most productive activities. It has helped us to spend less on marketing journey and gain more followers from social media accounts. the business predictions have helped us to plan and set …
Continue reading

Account Identification

Yes, 6sense is great in helping de-anonymize insights. While they don't tell you the exact person (unless they are already known in your database), they help you narrow down what accounts are interested and help you narrow down where the interest is coming from (i.e., location data). This has been …
Continue reading

AI-Powered Predictions

6sense's AI-powered predictions have helped us get the highest and best use of our marketing dollars. We know that we already only spending money on accounts that are truly in the market to buy.
Continue reading

Account Identification

Yes... all these questions are kind of the same, but it's rare that a random inbound meeting is booked on my calendar because I can follow these companies from Awareness (not much info on Drift) to Purchase (buying window.)
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Information Technology
Information Technology & Services Company, 201-500 employees
Verified User
Vice-President in Marketing
Computer Software Company, 51-200 employees
Return to navigation

Pricing

View all pricing
6sense

6sense

N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

420 people also want pricing

Alternatives Pricing

PFL Direct Mail Platform

PFL Direct Mail Platform

$40,000
per year
What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

LeadGenius

LeadGenius

$20,400
per year
What is LeadGenius?

LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape.Key…

Return to navigation

Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6.9
Avg 7.9

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.5
Avg 7.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7.6
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.5
Avg 7.8

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.4
Avg 8.2
Return to navigation

Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation and 3rd party intent signals and Account identification highest, with a score of 7.8.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(306)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.

Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.

Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.

Lack of Training Materials: Users have expressed the need for more comprehensive training materials to be provided, as they feel current resources are insufficient for effective platform utilization. Additional training materials could enhance user proficiency and overall satisfaction with the product.

Inefficient User Interface: Some users have found the user interface to be less user-friendly and intuitive, impacting their overall experience negatively and causing usability challenges. Improvements in UI design could streamline workflows and increase user productivity.

Data Accuracy Concerns: Several users have mentioned persistent issues with data accuracy within the platform, leading to a lack of trust in the information provided and hindering decision-making processes. Enhancements in data validation processes may help address these concerns and improve user confidence in the platform's insights.

Reviews

(1-25 of 134)
Companies can't remove reviews or game the system. Here's why

6sense for ABM strategy

Rating: 7 out of 10
Incentivized
September 04, 2024
Verified User
Vetted Review
Verified User
6sense
2 years of experience
Likelihood to Recommend
6sense is well-suited if you're looking at strengthening your ABM strategies as it helps to narrow down markets and highlight accounts that are ready to buy a product within your sector

Recommend 6sense

Rating: 10 out of 10
Incentivized
September 04, 2024
Verified User
Vetted Review
Verified User
6sense
20 years of experience
Likelihood to Recommend
Most B2B companies would benefit from 6sense, especially those with large target markets.

6sense helps you target the right accounts at the right time with the right messaging!

Rating: 8 out of 10
Incentivized
August 30, 2024
RP
Rachel Prawdzik
Customer Growth Strategist
Service Express (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
6sense
4 years of experience
View profile
Likelihood to Recommend
When targeting cold accounts and customer accounts, 6sense helps us see what accounts are actively searching for our services so we can target them appropriately with emails & ads relevant to their interest. Customer marketing is a bit tricky because we are unable to see what contacts are searching what terminology so we have to kind of guess who to target.

Brilliant

Rating: 10 out of 10
Incentivized
August 28, 2024
Verified User
Vetted Review
Verified User
Likelihood to Recommend
Intent Data, Sales Prioritising. It may be less approrpriate if you are going after small business with limited data

6sense helps our team immensely

Rating: 8 out of 10
Incentivized
July 30, 2024
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
6sense has been an amazing sales prospecting tool. My previous role in my current company was in Sales and I used 6sense all day, everyday. It was my first time using 6sense and I found it very easy to use and it really helped me do my job efficiently and effectively. It is well suited for any company wanting to strengthen their sales efforts and enable their team to make informed outreaches.

Lighting up our funnel with 6sense data

Rating: 8 out of 10
Incentivized
June 18, 2024
Verified User
Vetted Review
Verified User
6sense
4 years of experience
Likelihood to Recommend
In my opinion, if your team has been doing some facet of ABM before onboarding 6sense, it'll help you reach new heights in your strategy. However - if you have a team/person in place to train and strategize weekly and own 6sense internally. It's a focused and targeted tool, and needs someone equipped to dedicate the time to trickle down data at least weekly.

Great way to find warmth

Rating: 7 out of 10
Incentivized
April 17, 2024
Verified User
Vetted Review
Verified User
6sense
2 years of experience
Likelihood to Recommend
6sense is great for quickly viewing how well an account is being reached out to and understanding where there is opportunity for outreach and growth within an account. It's great for when you are trying to search for warmth within an account, instead of strictly cold outreach. But it's not great for identifying specific website visitors that you can then reach out to.

Great intent and predictive marketing and sales tool.

Rating: 9 out of 10
Incentivized
September 21, 2023
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
6sense is great for identifying in-market accounts that might be overlooked by sales and marketing. It is great for creating stage-based campaigns to build out content that is applicable to a buyer's journey. Slack alerts are great for sales to see high-intent accounts to help with prioritizing their outreach.

Light it up!

Rating: 10 out of 10
Incentivized
September 19, 2023
HK
Hunter Kincannon
Marketing Operations Technology Manager
Vonage (Telecommunications, 1001-5000 employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Likelihood to Recommend
Defining a target market and honing in on specific campaigns is what 6sense does best. Segmentation functions could be more customizable/functional.

6sense Review - One year into it

Rating: 10 out of 10
Incentivized
September 18, 2023
JG
Jana Gauvey
Marketing Operations Program Manager
Rand Worldwide (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Likelihood to Recommend
6sense is well suited to organizations that want to help their sales team with increased insight into accounts. Both those to target as well as those that may not yet be in market but are researching the keywords relative to the solution offered. It's a good tool for marketing organizations to more effectively target based not just on demographic data but also on intent data or where an organization is within a buying cycle. It is better suited to organizations that provide one solution or target a focused set of demographics. It is also good to help see whitespace within your system - you can ask the system to check for organizations you do not have within your CRM to help find net new companies.

6sense struggles a bit with our model, partially because we are focused at an organization-level rather than a solution-level. Our organization provides several solutions and creating a model for each one is not economically feasible. This is partly on us trying to have it be all things to all types of sellers, but also partly on the inability of the system to better identify all intent signals from key intent signals. If your organization provides a lot of different solutions it may be better to either not bother with the model (at first) or to focus the model on one specific offering or demographic set. The system could be better about data for contacts and organizations overall - a few instances of providing organizations that are not in our CRM but were actually just older domains for a company.

Best thing since sliced bread

Rating: 10 out of 10
Incentivized
September 15, 2023
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
This platform is suited for understanding the meaning of ABM marketing and how to apply strategic messages and campaigns that will end in net new opportunities from accounts you may have not even targeted in the beginning because it filters in account with buying intent.

6sense is a marketer's dream!

Rating: 10 out of 10
Incentivized
September 12, 2023
CF
Claire Fletcher
Global Account Based Marketing Manager
Synack (Computer & Network Security, 201-500 employees)
Vetted Review
Verified User
6sense
3 years of experience
View profile
Likelihood to Recommend
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.

If you like revenue, 6sense is for you.

Rating: 10 out of 10
Incentivized
September 12, 2023
BM
Brandon McBride
Digital Marketing Manager
Striim (Computer Software, 201-500 employees)
Vetted Review
Verified User
6sense
4 years of experience
View profile
Likelihood to Recommend
I think 6sense is perfectly suited for a modern account-based program. Their CMO literally wrote the book on it. In my opinion, if you want to arm your marketers with the information they need to confidently educate your early-stage in-market ICP and support your sellers throughout the selling process, choose 6sense. The intelligence provided not only allows you to eliminate the common choke points associated with MQLs (low form fill rates and low MQL-SAL rates), it actually allows you to benefit from doing so.

I think if you want to enable your sellers to confidently focus their efforts on the accounts that matter, and give them the capability to find the right people at those accounts and speak to each account's needs, choose 6sense. If you have zero visibility into who in your incredibly large ICP is actually looking to buy right now, choose 6sense.

Great sales and marketing alignment and pipeline generation

Rating: 10 out of 10
Incentivized
September 11, 2023
Verified User
Vetted Review
Verified User
6sense
3 years of experience
Likelihood to Recommend
One of the things I like best about 6sense is not the platform, but an outcome of using it. With teams that I've worked with that use 6sense, we have a much higher sales and marketing alignment.

Scenarios where 6sense might not be appropriate: poor/limited tech stack or a team without a sales/marketing ops person, companies with medium deal size and slow deal velocity.

6sense is worth it!

Rating: 10 out of 10
Incentivized
September 11, 2023
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
Most mid-market to enterprise companies would benefit from a tool like 6sense. Even if ONLY using it for traffic ID and account insights, it provides a huge amount of insight to sales teams. The case where it's less appropriate is with very niche segments with maybe one or two narrow deciders that are to reach. It's much more useful in a 1:many ABM scenario.

6sense does what it says!

Rating: 8 out of 10
Incentivized
August 03, 2023
Verified User
Vetted Review
Verified User
6sense
2 years of experience
Likelihood to Recommend
6sense is well suited for targeting specific companies that have shown high intent in purchasing your products. You need to have training and cohesion with your Google display ads. The hardest part for us is getting expertise within the product and showcasing results. Reporting can be an issue at time.

A great solution for effectively engaging with customers.

Rating: 8 out of 10
Incentivized
June 22, 2023
Verified User
Vetted Review
Verified User
6sense
2 years of experience
Likelihood to Recommend
6sense offers concrete proof of the effectiveness of campaigns, which is truly gratifying. It is particularly satisfying when we observe indicators that individuals from our target accounts are engaging with the intended campaign content. These signals serve as a validation of our efforts and demonstrate that our messaging is resonating with the right audience

Simply amazing

Rating: 9 out of 10
Incentivized
April 04, 2023
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
6sense is well suited for B2B sales organizations that need to identify and target decision-makers within a specific company. Its account-based orchestration capabilities and predictive analytics can help sales teams to prioritize leads and tailor their outreach to specific prospects. 6sense is primarily designed for B2B sales and may not be as effective for B2C sales organizations.

Smart product for revenue management and customer engagement

Rating: 9 out of 10
Incentivized
March 27, 2023
BW
Betty Webster
Digital Coordinator
Modis (Information Technology & Services, 10,001+ employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Likelihood to Recommend
The market and interested audience intelligence helps us to prepare and plan effectively for daily programs. It enables us to monitor revenue flow and plan efficiently for the available resources. 6sense provides reliable data that gives marketing team power of engaging the right customers. The AI continuously delivers accurate revenue data that is used to budget and allocate suitable resources for sales and marketing teams.

helpful but frustrating

Rating: 9 out of 10
Incentivized
March 13, 2023
EG
Elizabeth Goydich
Strategic Development Representative
Florence Healthcare (Research, 51-200 employees)
Vetted Review
Verified User
6sense
1 year of experience
View profile
Likelihood to Recommend
As previously stated, 6sense is a helpful tool at revealing "in-market accounts" that our Sales team may not have previously engaged with. However, there is definitely some room for improvement in that often contacts that are purchased are not actually working at that organization anymore. The industry that we are in has a lot of turnovers and as a result, I think 6sense could have better and more updated data accuracy here.

Makes “sense” for marketing and sales teams

Rating: 9 out of 10
Incentivized
December 15, 2022
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
6sense is terrific in helping build lists based on intent- finding which accounts may be in awareness, consideration, decision, or purchase phase. If you want to build an outreach specifically targeting one of those segments, the integration with Salesforce and LinkedIn makes it easy to assign out as a digital campaign, or over to an outbound team for follow up.

6sense - driving sales & marketing alignment!

Rating: 9 out of 10
Incentivized
December 15, 2022
Verified User
Vetted Review
Verified User
6sense
1 year of experience
Likelihood to Recommend
6Sense is well suited to organizations where marketing + sales have already a close relationship and want to get better aligned. May be tougher in organizations where marketing/sales use completely different tech stacks.
Return to navigation