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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
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How 6sense Differs From Its Competitors

Account Identification

We have been able to identify organizations visiting our websites. For one of the two divisions, we have a regular ad program running targeting accounts that have been to our site to encourage them to come back. We've also focused the alerts for that division to show them only website visits and …
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AI-Powered Predictions

While we use these capabilities, the adoption of them has not been comprehensive. We are using this data to help better identify organizations that are more likely to purchase and marrying that information with our MQL program to help sales target contacts at organizations more likely to open an …
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Account Identification

6sense has helped us see what accounts are most interested in us. As well as contacts that have engaged with out content that sales can contact or reengage. It has been instramental in helping us decide what accounts are best to target.
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Account Identification

6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to …
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Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …
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AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."
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AI-Powered Predictions

6sense data contributed to a shift in our business model. Through 6sense we can see that one of our highest intent categories is "Technical Debt". We recently launched a new messaging pivot and product line that directly speaks to tackling tech debt. In the two months since launch, we've doubled …
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Account Identification

Absolutely. That's 6sense's main benefit I think, and we've had good success with matching intent with site visitors, ad clicks, and content engagement. We're seeing success with matching the intent across verticals and at different scales, and the company filters when configuring segments are …
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AI-Powered Predictions

No, we don't use the AI piece. 6QA scores require a fairly significant amount of salesforce data that is representative of the "standard" sales process to help the algorithm identify patterns. When you don't have enough volume it's hard for the AI to have enough to chew on. In lieu of that we …
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Account Identification

Yes, 6sense has helped turn anonymous buying signals into data that our sales teams use to decipher and build pipeline through additional meetings. We also use 6sense predictive model to deanonymize data to showcase the actual user that is showing the intent signals. This has been very useful for …
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Account Identification

the account signals have proven to be beneficial as they aid us in identifying prospects who are nearing conversion, those who require more time, and those who need nurturing to progress to the next stage. This feature greatly simplifies the tracking of data and prospects, allowing us to …
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Account Identification

This level of account-based marketing intelligence helps sales and marketing teams to better understand their target customers' needs, preferences, and behavior, enabling them to create more effective and personalized campaigns that generate higher-quality leads and drive revenue growth.
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AI-Powered Predictions

The 6sense helps sales and marketing teams to identify and prioritize high-intent accounts, engage with them at the right time, and deliver relevant content and messaging that drives conversions.
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Account Identification

This platform has injected a lot of input in the organization by providing accurate data. It provides real-time data of revenue gains from sales that enables the marketing team to increase effort. The AI provides reliable signals from the social media accounts on customers behavior and their …
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AI-Powered Predictions

6sense AI-powered predictions provides real-time insights that helps sales and marketing team to focus on most productive activities. It has helped us to spend less on marketing journey and gain more followers from social media accounts. the business predictions have helped us to plan and set …
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Account Identification

Yes, 6sense is great in helping de-anonymize insights. While they don't tell you the exact person (unless they are already known in your database), they help you narrow down what accounts are interested and help you narrow down where the interest is coming from (i.e., location data). This has been …
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AI-Powered Predictions

6sense's AI-powered predictions have helped us get the highest and best use of our marketing dollars. We know that we already only spending money on accounts that are truly in the market to buy.
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Account Identification

Yes... all these questions are kind of the same, but it's rare that a random inbound meeting is booked on my calendar because I can follow these companies from Awareness (not much info on Drift) to Purchase (buying window.)
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Account Identification

I have personally not used it to deal with anonymous busy signal calls, I was not aware this was something it was able to track or decode. I would be very interested in seeing how that aspect can help in the frequent issue with those types of calls we get.
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AI-Powered Predictions

Absolutely, i love this feature, it is great to see how far along they are and gives me more insight into how much work it will take to get the prospect to the point where they are ready to sit for a demo. It also helps me tailor my approach with each individual prospect .
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Account Identification

There is so much "going on" with 6sense and the several other tools and resources my company provides. I could spend all my time managing these tools instead of selling.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (13)
    7.8
    78%
  • 3rd party intent signals (14)
    7.7
    77%
  • Downstream intent signals (13)
    7.4
    74%
  • Automated workflow & orchestration (13)
    6.6
    66%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Marketing
Computer Software Company, 1001-5000 employees
Hunter Kincannon | TrustRadius Reviewer
Hunter Kincannon
Marketing Operations Technology Manager
Vonage (Telecommunications, 1001-5000 employees)
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Pricing

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6sense

6sense

N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.4.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(293)

Attribute Ratings

Reviews

(1-25 of 127)
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September 21, 2023

Great intent and predictive marketing and sales tool.

Verified User
Employee in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is great for identifying in-market accounts that might be overlooked by sales and marketing. It is great for creating stage-based campaigns to build out content that is applicable to a buyer's journey. Slack alerts are great for sales to see high-intent accounts to help with prioritizing their outreach.
September 18, 2023

6sense Review - One year into it

Jana Gauvey | TrustRadius Reviewer
Jana Gauvey
Marketing Operations Program Manager
Rand Worldwide (Information Technology & Services, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is well suited to organizations that want to help their sales team with increased insight into accounts. Both those to target as well as those that may not yet be in market but are researching the keywords relative to the solution offered. It's a good tool for marketing organizations to more effectively target based not just on demographic data but also on intent data or where an organization is within a buying cycle. It is better suited to organizations that provide one solution or target a focused set of demographics. It is also good to help see whitespace within your system - you can ask the system to check for organizations you do not have within your CRM to help find net new companies.

6sense struggles a bit with our model, partially because we are focused at an organization-level rather than a solution-level. Our organization provides several solutions and creating a model for each one is not economically feasible. This is partly on us trying to have it be all things to all types of sellers, but also partly on the inability of the system to better identify all intent signals from key intent signals. If your organization provides a lot of different solutions it may be better to either not bother with the model (at first) or to focus the model on one specific offering or demographic set. The system could be better about data for contacts and organizations overall - a few instances of providing organizations that are not in our CRM but were actually just older domains for a company.
September 15, 2023

Best thing since sliced bread

Verified User
Employee in Marketing
Marketing & Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This platform is suited for understanding the meaning of ABM marketing and how to apply strategic messages and campaigns that will end in net new opportunities from accounts you may have not even targeted in the beginning because it filters in account with buying intent.
September 12, 2023

6sense is a marketer's dream!

Claire Fletcher | TrustRadius Reviewer
Claire Fletcher
Global Account Based Marketing Manager
Synack (Computer & Network Security, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
September 12, 2023

Lighting up our funnel with 6sense data

Verified User
Strategist in Marketing
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In my opinion, if your team has been doing some facet of ABM before onboarding 6sense, it'll help you reach new heights in your strategy. However - if you have a team/person in place to train and strategize weekly and own 6sense internally. It's a focused and targeted tool, and needs someone equipped to dedicate the time to trickle down data at least weekly.
September 12, 2023

If you like revenue, 6sense is for you.

Brandon McBride | TrustRadius Reviewer
Brandon McBride
Digital Marketing Manager
Striim (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think 6sense is perfectly suited for a modern account-based program. Their CMO literally wrote the book on it. In my opinion, if you want to arm your marketers with the information they need to confidently educate your early-stage in-market ICP and support your sellers throughout the selling process, choose 6sense. The intelligence provided not only allows you to eliminate the common choke points associated with MQLs (low form fill rates and low MQL-SAL rates), it actually allows you to benefit from doing so.

I think if you want to enable your sellers to confidently focus their efforts on the accounts that matter, and give them the capability to find the right people at those accounts and speak to each account's needs, choose 6sense. If you have zero visibility into who in your incredibly large ICP is actually looking to buy right now, choose 6sense.
September 11, 2023

Great sales and marketing alignment and pipeline generation

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
One of the things I like best about 6sense is not the platform, but an outcome of using it. With teams that I've worked with that use 6sense, we have a much higher sales and marketing alignment.

Scenarios where 6sense might not be appropriate: poor/limited tech stack or a team without a sales/marketing ops person, companies with medium deal size and slow deal velocity.
September 11, 2023

6sense is worth it!

Verified User
Vice-President in Sales
Marketing & Advertising Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Most mid-market to enterprise companies would benefit from a tool like 6sense. Even if ONLY using it for traffic ID and account insights, it provides a huge amount of insight to sales teams. The case where it's less appropriate is with very niche segments with maybe one or two narrow deciders that are to reach. It's much more useful in a 1:many ABM scenario.
August 03, 2023

6sense does what it says!

Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is well suited for targeting specific companies that have shown high intent in purchasing your products. You need to have training and cohesion with your Google display ads. The hardest part for us is getting expertise within the product and showcasing results. Reporting can be an issue at time.
June 22, 2023

A great solution for effectively engaging with customers.

Verified User
Employee in Sales
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense offers concrete proof of the effectiveness of campaigns, which is truly gratifying. It is particularly satisfying when we observe indicators that individuals from our target accounts are engaging with the intended campaign content. These signals serve as a validation of our efforts and demonstrate that our messaging is resonating with the right audience
April 04, 2023

Simply amazing

Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is well suited for B2B sales organizations that need to identify and target decision-makers within a specific company. Its account-based orchestration capabilities and predictive analytics can help sales teams to prioritize leads and tailor their outreach to specific prospects. 6sense is primarily designed for B2B sales and may not be as effective for B2C sales organizations.
March 27, 2023

Smart product for revenue management and customer engagement

Betty Webster | TrustRadius Reviewer
Betty Webster
Digital Coordinator
Modis (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The market and interested audience intelligence helps us to prepare and plan effectively for daily programs. It enables us to monitor revenue flow and plan efficiently for the available resources. 6sense provides reliable data that gives marketing team power of engaging the right customers. The AI continuously delivers accurate revenue data that is used to budget and allocate suitable resources for sales and marketing teams.
March 13, 2023

helpful but frustrating

Elizabeth Goydich | TrustRadius Reviewer
Elizabeth Goydich
Strategic Development Representative
Florence Healthcare (Research, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As previously stated, 6sense is a helpful tool at revealing "in-market accounts" that our Sales team may not have previously engaged with. However, there is definitely some room for improvement in that often contacts that are purchased are not actually working at that organization anymore. The industry that we are in has a lot of turnovers and as a result, I think 6sense could have better and more updated data accuracy here.
December 15, 2022

Makes “sense” for marketing and sales teams

Verified User
Director in Marketing
Computer Software Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is terrific in helping build lists based on intent- finding which accounts may be in awareness, consideration, decision, or purchase phase. If you want to build an outreach specifically targeting one of those segments, the integration with Salesforce and LinkedIn makes it easy to assign out as a digital campaign, or over to an outbound team for follow up.
December 06, 2022

A must have for your marketing tech stack

Verified User
Director in Marketing
Construction Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
6sense is perfect if you are looking to be a revenue driver for your organization. If you are taking an account-based marketing approach or looking to help your sales team identify/prioritize account outreach. Whether you're looking to generate new demand or make sense of how to best follow up with existing demand, 6sense is a lifesaver.
December 06, 2022

Not sure how anyone prospects without this

Verified User
Contributor in Sales
Internet Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for the tech industry targeting companies 200+ organizations. Outbound Sales org that are responsible for building their own pipe or an SDR team passing meetings onto a group of closers. This is a slam-dunk fit if you don't have any dark funnel (off of your website) intel on what companies are heating up.
November 30, 2022

Great Addition to Your Sales Team

CL
Chelsea Lisec
Senior Marketing Development Representative
ServiceTitan (Computer Software, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is definitely best suited for outbound representatives, they are able to prioritize their accounts and see where they should be focusing their energy. Normally you wouldn't have the insight of what they are clicking on and looking at on our website. It also show what the searched for sometimes too. On the inbound side it is not as useful, but occasionally you will see an account that may have not been as easy to contact that then comes back and is on our site and you can see that and know to reach back out possibly.
November 04, 2022

6sense, predicting what could be

Verified User
Account Manager in Sales
Information Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I had a client who was searching for a solution we offer but the contact did not know me or what my company does. I saw someone from the company was searching for supplier risk information and called my contact to ask for a referral to their procurement department.
November 01, 2022

Solid tool

Verified User
Vice-President in Sales
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Renewals, prospecting, and intent detection is great. They claim that the longer the algo is live, the better the data quality is and the CSM suggested that our algo was great. I wouldn't rate the insights as full proof, and probably only 25%-30% of the accounts suggested actually wanted to buy. Which, 25%-30% is still better than ice cold prospecting...so, net-net, it's positive.
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