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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.0

Ad Campaigns

Features related to creating and deploying ad campaigns.

8
Avg 7.8

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8
Avg 8.0

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.9
Avg 7.8

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7
Avg 8.2
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Engagement data tracking highest, with a score of 8.6.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(314)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.

Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.

Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.

Lack of Training Materials: Users have expressed the need for more comprehensive training materials to be provided, as they feel current resources are insufficient for effective platform utilization. Additional training materials could enhance user proficiency and overall satisfaction with the product.

Inefficient User Interface: Some users have found the user interface to be less user-friendly and intuitive, impacting their overall experience negatively and causing usability challenges. Improvements in UI design could streamline workflows and increase user productivity.

Data Accuracy Concerns: Several users have mentioned persistent issues with data accuracy within the platform, leading to a lack of trust in the information provided and hindering decision-making processes. Enhancements in data validation processes may help address these concerns and improve user confidence in the platform's insights.

Reviews

(1-25 of 143)
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Amazing Platform - 6sense

Rating: 10 out of 10
October 03, 2024
LE
Vetted Review
Verified User
6sense
2 years of experience
  • Increased Prospect Conversion to leads, helped drive new sales
  • Identified at risk customers for enhanced customers experiences
  • Workflows drove BDR productivity and engagement with the right accounts

Good sales funnel insights but lots of effort & expense to implement

Rating: 6 out of 10
September 30, 2024
Verified User
Vetted Review
Verified User
6sense
4 years of experience
  • Probably a negative ROI in the first year, as we spent more money & effort to implement than anticipated
  • Once we were up-and-running and worked out the kinks, we've enjoyed a positive ROI
  • Increased opportunity identification (i.e., discovery of the "quiet buyers") earlier in the buying cycle

Leveled Up With 6sense

Rating: 9 out of 10
September 26, 2024
ER
Vetted Review
Verified User
6sense
2 years of experience
  • More pipeline generated during usage of 6sense.
  • Improved pipeline attribution between Sales and Marketing.
  • Larger deal sizes and more likely to close.
  • Increased visibility to the customer journey.

6sense makes sense!

Rating: 9 out of 10
September 22, 2024
Verified User
Vetted Review
Verified User
6sense
3 years of experience
  • We have seen opps that come from Decision/Purchase are 1.5x the dollar amount.
  • Deals that are opened in Decision/Purchase are 3.4 times more likely to convert.
  • Deals opened in the Decision/Purchase stage convert faster than any other deals for us.

6sense helps you target the right accounts at the right time with the right messaging!

Rating: 8 out of 10
August 30, 2024
RP
Vetted Review
Verified User
6sense
4 years of experience
  • Increase in pipeline with the right accounts, visibility into large accounts, lead generation, segmentation, quality targeting, training, helpful account reps.

Great way to find warmth

Rating: 7 out of 10
April 17, 2024
Verified User
Vetted Review
Verified User
6sense
2 years of experience
  • It has helped target ideal personas and set meetings at ideal times
  • Decreased the length of the sales cycle
  • Increased overall pipeline generated

6sense Review - One year into it

Rating: 10 out of 10
September 18, 2023
JG
Vetted Review
Verified User
6sense
1 year of experience
  • Increase in website visitor knowledge - from 10% of known website visitors to 70%
  • Sales Enablement - we don't have hard #s yet, but several reps have expressed how this tool is head and shoulders above anything they have used previously

Great sales and marketing alignment and pipeline generation

Rating: 10 out of 10
September 11, 2023
Verified User
Vetted Review
Verified User
6sense
3 years of experience
  • One of the latest performance improvements we've seen is targeting 6QA accounts on linkedin to generate net-new contacts within our primary job title set. Doing this, we generated 4x the number of leads, doubled the sales engagements on marketing contacts, and contributed to the highest meeting-set source of contacts.
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