Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
Learn from top reviewers
Amazing Platform - 6sense
6sense points your team in the right direction
Delving Into 6Sense: Initial Observations and Next Steps
2 year 6sense user
Good sales funnel insights but lots of effort & expense to implement
6sense - an indispensable provider of prospecting insights
Leveled Up With 6sense
The best way to use 6sense!
6sense makes sense!
6sense Review
6sense for ABM strategy
Recommend 6sense
6sense helps you target the right accounts at the right time with the right messaging!
Brilliant
6sense Doesn't Seem to Be Living Up to Its Promises.
How 6sense Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.1Automated routing and prioritization(22) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.8Customer interaction histories(24) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.6Syndicated content(16) Ratings
Republished content on third-party sites.
- 7.3Personalization(21) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
- 8.6Engagement data tracking(24) Ratings
Tracking for account-based customer engagement across multiple channels.
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8.3Ad campaign creation(24) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 8.4Display advertising(24) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 7.5Contextual advertising(19) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
- 7.9Social advertising(22) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
- 8Ad reporting and analytics(23) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.4Standard visitor segmentation(26) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.9Behavioral visitor segmentation(28) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.9ABM sales intelligence(26) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
- 7.83rd party intent signals(30) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
- 7.8Downstream intent signals(27) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
- 8.1Account identification(29) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
- 7Automated workflow & orchestration(27) Ratings
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(314)Community Insights
- Pros
- Cons
Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.
Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.
Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.
Lack of Training Materials: Users have expressed the need for more comprehensive training materials to be provided, as they feel current resources are insufficient for effective platform utilization. Additional training materials could enhance user proficiency and overall satisfaction with the product.
Inefficient User Interface: Some users have found the user interface to be less user-friendly and intuitive, impacting their overall experience negatively and causing usability challenges. Improvements in UI design could streamline workflows and increase user productivity.
Data Accuracy Concerns: Several users have mentioned persistent issues with data accuracy within the platform, leading to a lack of trust in the information provided and hindering decision-making processes. Enhancements in data validation processes may help address these concerns and improve user confidence in the platform's insights.
Reviews
(1-25 of 143)Amazing Platform - 6sense
- Increased Prospect Conversion to leads, helped drive new sales
- Identified at risk customers for enhanced customers experiences
- Workflows drove BDR productivity and engagement with the right accounts
6sense points your team in the right direction
- It has helped genearte more top of funnel leads
- has helped to shape the discovery conversation
- Has helped SDR's hit quota faster
Delving Into 6Sense: Initial Observations and Next Steps
- Having said earlier - we are still in process to use for the need and rest of the team are in touch with 6sense'Adoption Consultant to explore
Good sales funnel insights but lots of effort & expense to implement
- Probably a negative ROI in the first year, as we spent more money & effort to implement than anticipated
- Once we were up-and-running and worked out the kinks, we've enjoyed a positive ROI
- Increased opportunity identification (i.e., discovery of the "quiet buyers") earlier in the buying cycle
6sense - an indispensable provider of prospecting insights
- More pipeline generated
- Monitoring of prospect activity while in pipeline
- Larger deal sizes through filters and targeting
Leveled Up With 6sense
- More pipeline generated during usage of 6sense.
- Improved pipeline attribution between Sales and Marketing.
- Larger deal sizes and more likely to close.
- Increased visibility to the customer journey.
The best way to use 6sense!
- Visible interest
- Time spent on topics and when (exact date)
- Sending specific topic
- More contacts and more responses
6sense makes sense!
- We have seen opps that come from Decision/Purchase are 1.5x the dollar amount.
- Deals that are opened in Decision/Purchase are 3.4 times more likely to convert.
- Deals opened in the Decision/Purchase stage convert faster than any other deals for us.
6sense Review
- Pipeline generation.
6sense for ABM strategy
- Increased pipeline generated
Recommend 6sense
- Increased opportunity conversion rates.
6sense helps you target the right accounts at the right time with the right messaging!
- Increase in pipeline with the right accounts, visibility into large accounts, lead generation, segmentation, quality targeting, training, helpful account reps.
Brilliant
- more pipeline
- more meetings
- more conversations
6sense Doesn't Seem to Be Living Up to Its Promises.
- It may be having a good impact on sales, but there's no way to know from the ABM side of the platform.
- It does fill out segment data for lists that you give it, which is good.
6sense helps our team immensely
- Much more pipeline generated
- Stayed on top of companies in nurture stage
- Conversion rates grown immensely
Lighting up our funnel with 6sense data
- higher ae engagement
- higher sdr engagement
- more visibility into deals
Great way to find warmth
- It has helped target ideal personas and set meetings at ideal times
- Decreased the length of the sales cycle
- Increased overall pipeline generated
Great intent and predictive marketing and sales tool.
- Increased prospecting efficiency
- Better ad effectiveness for ad campaigns targeted at current customers for upsell / cross sell campaigns.
Light it up!
- We are just scratching the surface with intent data. More to come!
6sense Review - One year into it
- Increase in website visitor knowledge - from 10% of known website visitors to 70%
- Sales Enablement - we don't have hard #s yet, but several reps have expressed how this tool is head and shoulders above anything they have used previously
Best thing since sliced bread
- larger deal sizes
- Higher Win Rates
6sense is a marketer's dream!
- Much more pipeline created!
If you like revenue, 6sense is for you.
- Higher meeting booking rates when using 6sense vs. MQLs.
Great sales and marketing alignment and pipeline generation
- One of the latest performance improvements we've seen is targeting 6QA accounts on linkedin to generate net-new contacts within our primary job title set. Doing this, we generated 4x the number of leads, doubled the sales engagements on marketing contacts, and contributed to the highest meeting-set source of contacts.
6sense is worth it!
- Helped focus our go-to-market strategy
- Reduce marketing spend cost