6sense Reviews & Ratings 2024

Q: What are 6sense's top competitors?

Demandbase One , ZoomInfo Marketing , and RollWorks are common alternatives for 6sense.

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

Recent Reviews

Great way to find warmth

7 out of 10

April 17, 2024

Incentivized

We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. …

Great intent and predictive marketing and sales tool.

9 out of 10

September 21, 2023

Incentivized

I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing …

Light it up!

10 out of 10

September 19, 2023

Incentivized

We use 6sense for intent, segmentation, modeling, and personalization.

6sense Review - One year into it

10 out of 10

September 18, 2023

Incentivized

We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the …

Best thing since sliced bread

10 out of 10

September 15, 2023

Incentivized

We are using 6Sense to help structure ABM. This product helps organize the process in a digestible fashion and their support is amazing …

6sense is a marketer's dream!

10 out of 10

September 12, 2023

Incentivized

6sense has been a game changer for our account based marketing efforts. I was a part of the team that brought on 6sense and from …

Lighting up our funnel with 6sense data

8 out of 10

September 12, 2023

Incentivized

We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team …

If you like revenue, 6sense is for you.

10 out of 10

September 12, 2023

Incentivized

We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means …

Great sales and marketing alignment and pipeline generation

10 out of 10

September 11, 2023

Incentivized

We use 6sense as the main sales and marketing Hub. It powers all of our marketing targeting and sales outreach. The main problem 6sense …

6sense is worth it!

10 out of 10

September 11, 2023

Incentivized

Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …

THE only ABM tool you should consider

10 out of 10

September 11, 2023

Incentivized

Account based marketing tool. Buyer Purchase Intent capture. Contact purcashing. Data enriching

6sense does what it says!

8 out of 10

August 03, 2023

Incentivized

We use 6sense to specifically target companies that are high priority. We also utilize 6sense to deanonymize site visitors and lead …

A great solution for effectively engaging with customers.

8 out of 10

June 22, 2023

Incentivized

We utilize 6sense to assist us in identifying accounts that are actively seeking products or services, carrying out focused display …

Simply amazing

9 out of 10

April 04, 2023

Incentivized

6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …

Smart product for revenue management and customer engagement

9 out of 10

March 27, 2023

Incentivized

6sense unlocks al the hidden business potentials that can increase revenue. It pinpoints areas where there are potential clients who are …

Read all reviews

How 6sense Differs From Its Competitors

Account Identification

It has helped me get a clearer view of the overall warmth of an account before doing a deep dive into the specific people and personas. If I see that an account has higher engagement and with more buying intent, then I'm more excited to reach out and find the right contacts.

Incentivized

AI-Powered Predictions

It has been very nice to see the AI predictions, because it helps me better know if I should be spending my time on an account. I am more informed as to whether or not they are actually interested in buying, or if they are just poking around the website.

Incentivized

Account Identification

As an organization, we're still learning to trust the data 6sense provides for further adoption.

Incentivized

AI-Powered Predictions

It helps us identify a more targeted audience for campaigns. It also helps reps prioritize which Accounts to work and which Accounts still need Marketing involvement to move them along.

Incentivized

Account Identification

We have been able to identify organizations visiting our websites. For one of the two divisions, we have a regular ad program running targeting accounts that have been to our site to encourage them to come back. We've also focused the alerts for that division to show them only website visits and …

Incentivized

AI-Powered Predictions

While we use these capabilities, the adoption of them has not been comprehensive. We are using this data to help better identify organizations that are more likely to purchase and marrying that information with our MQL program to help sales target contacts at organizations more likely to open an …

Incentivized

Account Identification

This platform will sync information from marketing to sales seamlessly.

Incentivized

Account Identification

6sense has helped us see what accounts are most interested in us. As well as contacts that have engaged with out content that sales can contact or reengage. It has been instramental in helping us decide what accounts are best to target.

Incentivized

AI-Powered Predictions

6sense buckets where the accounts falls and it has helped us narrow where we target. If an account is in consideration, we encourge our sales team to focus on that after decision and purchase accounts.

Incentivized

Account Identification

6sense affectionately calls this 'the dark funnel' and they do a fantastic job on matching anonymous signals to accounts when possible, better then any other abm tool i've personally used in my experience. These signals help drive decisions by our sales and marketing teams to …

Incentivized

Account Identification

Yes, 6sense helps accurately match anonymous signals. During my first RFP for 6sense, I had all vendors run a two-week account match test. 6sense outperformed all vendors in every region except EMEA. One vendor slightly outperformed 6sense in EMEA, but that same vendor woefully underperformed in …

Incentivized

AI-Powered Predictions

This is an interesting question. 6sense doesn't just help with these things, it literally tells me. TrustRadius wants 50-200 words, but it doesn't take 50-200 words to say "6sense puts all of this information right in front of my face."

Incentivized

Account Identification

6sense powers everything we do. If the account isn't showing intent signals, we don't target them.

Incentivized

AI-Powered Predictions

6sense data contributed to a shift in our business model. Through 6sense we can see that one of our highest intent categories is "Technical Debt". We recently launched a new messaging pivot and product line that directly speaks to tackling tech debt. In the two months since launch, we've doubled …

Incentivized

Account Identification

Absolutely. That's 6sense's main benefit I think, and we've had good success with matching intent with site visitors, ad clicks, and content engagement. We're seeing success with matching the intent across verticals and at different scales, and the company filters when configuring segments are …

Incentivized

AI-Powered Predictions

No, we don't use the AI piece. 6QA scores require a fairly significant amount of salesforce data that is representative of the "standard" sales process to help the algorithm identify patterns. When you don't have enough volume it's hard for the AI to have enough to chew on. In lieu of that we …

Incentivized

Account Identification

Yes - keyword research is very important to us, and the predicitive analytics and insights help with this

Incentivized

AI-Powered Predictions

Helps our team prioritise accounts and turn cold emails into warm ones

Incentivized

Account Identification

Yes, 6sense has helped turn anonymous buying signals into data that our sales teams use to decipher and build pipeline through additional meetings. We also use 6sense predictive model to deanonymize data to showcase the actual user that is showing the intent signals. This has been very useful for …

Incentivized

Account Identification

the account signals have proven to be beneficial as they aid us in identifying prospects who are nearing conversion, those who require more time, and those who need nurturing to progress to the next stage. This feature greatly simplifies the tracking of data and prospects, allowing us to …

Incentivized

Account Identification

This level of account-based marketing intelligence helps sales and marketing teams to better understand their target customers' needs, preferences, and behavior, enabling them to create more effective and personalized campaigns that generate higher-quality leads and drive revenue growth.

Incentivized

AI-Powered Predictions

The 6sense helps sales and marketing teams to identify and prioritize high-intent accounts, engage with them at the right time, and deliver relevant content and messaging that drives conversions.

Incentivized

Account Identification

This platform has injected a lot of input in the organization by providing accurate data. It provides real-time data of revenue gains from sales that enables the marketing team to increase effort. The AI provides reliable signals from the social media accounts on customers behavior and their …

Incentivized

AI-Powered Predictions

6sense AI-powered predictions provides real-time insights that helps sales and marketing team to focus on most productive activities. It has helped us to spend less on marketing journey and gain more followers from social media accounts. the business predictions have helped us to plan and set …

Incentivized

Account Identification

As previously stated, contacts are often not accurate. Data accuracy needs to improve.

Incentivized

AI-Powered Predictions

Overall, I think we need a better way of seeing true "in-market" accounts vs. those that are just clicking on marketing emails in our organization.

Incentivized

Account Identification

It did, but only partially, since they don't let use their API to use the full functionality.

Account Identification

6sense has helped our team understand account based signals and has helped sales better prioritize specific accounts based on that data

Incentivized

Account Identification

Yes, 6sense is great in helping de-anonymize insights. While they don't tell you the exact person (unless they are already known in your database), they help you narrow down what accounts are interested and help you narrow down where the interest is coming from (i.e., location data). This has been …

Incentivized

AI-Powered Predictions

6sense's AI-powered predictions have helped us get the highest and best use of our marketing dollars. We know that we already only spending money on accounts that are truly in the market to buy.

Incentivized

Account Identification

Yes... all these questions are kind of the same, but it's rare that a random inbound meeting is booked on my calendar because I can follow these companies from Awareness (not much info on Drift) to Purchase (buying window.)

Incentivized

Account Identification

The data provided by 6Sense often reveals great prospects and organizations that may be interested in purchasing my products.

Incentivized

Account Identification

Yes. 6sense does a great job at showing account activity all throughout the spectrum of your funnel and even into pipe.

Incentivized

Account Identification

I have personally not used it to deal with anonymous busy signal calls, I was not aware this was something it was able to track or decode. I would be very interested in seeing how that aspect can help in the frequent issue with those types of calls we get.

Incentivized

AI-Powered Predictions

Absolutely, i love this feature, it is great to see how far along they are and gives me more insight into how much work it will take to get the prospect to the point where they are ready to sit for a demo. It also helps me tailor my approach with each individual prospect .

Incentivized

Account Identification

There is so much "going on" with 6sense and the several other tools and resources my company provides. I could spend all my time managing these tools instead of selling.

Incentivized

AI-Powered Predictions

There are a lot of false leads. It's helpful to know my clients are looking for "something" but, unfortunately, I don't always know the person who is looking.

Incentivized

Account Identification

It's had an impact that's overall positive, but I would still suggest that it's not full proof.

Account Identification

Yes, 6sense does a good job of giving previously unknown insight to drive more, better leads

Incentivized

AI-Powered Predictions

Yes, that is a strong suite of the platform. Saving time is helpful.

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features

Account identification (14)
8.0
80%
Behavioral visitor segmentation (13)
8.0
80%
3rd party intent signals (15)
7.9
79%
Downstream intent signals (14)
7.4
74%

Reviewer Pros & Cons

View all pros & cons

They can help you identify possible target personas and specific contacts.
Having more alerts or triggers of particular customer engagements would be nice.

Verified User

Contributor in Sales

Computer Software Company, 1001-5000 employees

Integrated software that brings scoring directly to sales users.
User experience in the Salesforce dashboard isn't as nice as the main interface.

Verified User

Employee in Marketing

Computer Software Company, 1001-5000 employees

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Pricing

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6sense

N/A

Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5

Avg 8.1

7.2
Automated routing and prioritization
(12) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.9
Customer interaction histories
(12) Ratings
Users can view the entire customer conversation history when responding to a mention.
6.9
Syndicated content
(9) Ratings
Republished content on third-party sites.
7.1
Personalization
(11) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
8.3
Engagement data tracking
(13) Ratings
Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3

Avg 7.7

7.7
Ad campaign creation
(11) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7.9
Display advertising
(11) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.2
Contextual advertising
(8) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
6.8
Social advertising
(9) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
6.8
Ad reporting and analytics
(10) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.1

Avg 7.8

8.5
Standard visitor segmentation
(12) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
8
Behavioral visitor segmentation
(13) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
8
ABM sales intelligence
(13) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.8

Avg 7.7

7.9
3rd party intent signals
(15) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
7.4
Downstream intent signals
(14) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
8
Account identification
(14) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6

Avg 8.4

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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

6sense Videos

Watch 6sense Overview

Watch How Our BDRs Use 6sense to Personalize Outreach and Cadences

Watch How Our Sales Director Uses 6sense to Rally His Team Day-to-Day

Watch How Our Marketing Team Uses 6sense to Run Our Advertising

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

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November 06, 2020

6Sense and ZenIQ a winning Combo

Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We use the ZenIQ portion of 6sense to import data, augment data and research intent at companies. This helps us clean our data and ensure we prioritize who we are calling.

Pros and Cons

Automating updates in Salesforce so employee count, website, account phone and other data are autopopulated
Downloading ZoomInfo prospecting data and verifying it before buying it, ensuring all emails are good
Providing intent data to help with prioritizing accounts

A bit difficult to navigate at times, so watch all the training videos and ask for help
Not as intuitive but very powerful once you know how to use it
Sometimes there are glitches but they have great support to help and fix it and never a repeat issue

Likelihood to Recommend

Intent data, appending to existing account, and using prospect data to ensure we have the right data to rank and prioritize our accounts. Also, their Chrome extension has a sweet UI that runs in Salesforce for finding people in your buying personas. I would not use this tool purely for getting data but in all other use cases it is phenomenal and with the amazing support you can't go wrong

Return on Investment

Cleaned tons of data at no additional cost which is awesome
Allowed us to see value of data points and prioritize accounts
cost was low as highly discounted

Account Identification

No I am not sure it was accurate and lots of holes in it. Cant help but wonder how it could be so wrong? Lots of money spent targeting right titles at surging companies and millions of impressions and tons of "clicks" but not one form fill. And none of the clicks registered on our other anonymous visitor tracking software.

AI-Powered Predictions

It did not allow us to do any of this. It could not even get the first part of the equation right. I have lost all confidence. Sad to say but I wonder if they just make it up? Hard to say for sure since it is a black box.

Alternatives Considered

Bombora

we originally chose ZenIQ then 6sense bought them and broke everything that worked well, we also used Bombora intent data and then combined with 6sense and now uses their intent data which I am not sure either worked well. Not sure how to properly operationalize it and they were no help even trying.

Support Rating

they at first did not try and even when they started to try nothing was fixed so they are either incompetent or just lazy or did not care about us as a customer but no matter what they sucked at customer service and fixing tons of bugs and glitches in their product.

Usability

It is clunky and not very intuitive, they dont even know how ot use their own product they just send y9ou the same how to guides that dont show you much more than the basics. It is kind of sad that the customer success team does not even know how their product works.