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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Learn from top reviewers

6sense

Rating: 10 out of 10
May 8, 2025
IncentivizedVetted ReviewVerified User
I use it everyday to prospect and see which accounts are hot in my book of business. I start my day by looking at the recent activities and then I move on to the hot new and h...
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Kennedy Nash
Employee - Sales
Business Development Representative
Sprout Social
6sense1 year of experience
Verified on LinkedIn

Multi-functional platform. Essential for your ABM motion.

Rating: 9 out of 10
May 5, 2025
IncentivizedVetted ReviewVerified User
We use the 6sense platform as our ABM platform. It helps us identify qualified accounts that are in-market, in our ABM TAL or similar ICPs. 6sense helps our Sales Development ...
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Rebeca Kelly
Manager - Marketing
Senior ABM Manager
JFrog
6sense3 years of experience

Deanonymizing website traffic

Rating: 10 out of 10
April 30, 2025
IncentivizedVetted ReviewVerified User
We have used 6sense for ABM for the last 2 years, and sales for the last 1. The biggest problem it addresses is bringing to light account engagement. We're able to see when an...
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Verified user
Employee
6sense2 years of experience

6sense gives your the information you need

Rating: 9 out of 10
January 22, 2025
IncentivizedVetted ReviewVerified User
We use 6sense as a targeting tool, building segments and pushing those to our integrated tools. We also sue it as an advertising engine and an intent platform in marketing. We...
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Neville Wiles
Strategist - Marketing
Digital Marketing Strategist
Service Express
6sense4 years of experience

AI powered intelligent platform.

Rating: 9 out of 10
January 2, 2025
IncentivizedVetted ReviewVerified User
6sense has helped us implement an AI-driven predictive intelligence strategy to identify potential customers, prioritize leads, and optimize their marketing and sales efforts....
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Verified user
Program Manager
6sense1 year of experience
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How 6sense Differs From Its Competitors

Account Identification

6sense has definitely helped me surface accounts that I wouldn’t have otherwise known were in-market. By turning anonymous signals into identifiable accounts, it’s allowed me to prioritize my outreach toward companies actively researching topics related to Sprout Social. That’s had a real impact …
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Account Identification

6sense has improved our sales behavior by helping prioritize intent signals, within our targeted account segments, thus providing more personalized outreach, at the right time, leading to shorter sales cycles and higher pipeline than ever before, in our ABM motion.
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Account Identification

Yes, 6sense has helped us identify anonymous signals and traffic to our site and tie them back to our records internally. We are able to see more information form our external media campaigns through ad agencies with greater ease too using their tracking snippets I place in our advertising tags.
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AI-Powered Predictions

we have been able to look at deal size and win percentage of opportunities based on predictions from 6sense. We have been able to show sales that opportunities in purchase not only close quicker, but have a higher value. This has helped us steer our sales teams to focus on these opportunities and …
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Account Identification

6sense does a great job at matching intent signals. The problem is the way they master the accounts. We work on a regional basis and they master based on account then country. We just have to take a few extra steps to get the data sorted correctly.
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AI-Powered Predictions

They do a great job at bringing together high intent, but it is difficult to determine what action items to take with that data. I think right now, we can use more guidance on - ok, we have this data and now what.
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AI-Powered Predictions

Yes, it has helped in driving AI power in the marketing technology space and provided actionable insights from around the world to strategize communication platforms and engage with potential customers easily.
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Account Identification

Yes, 6sense has done a great job of accurately matching anonymous signals to my specific accounts. There are only a few times I wish the data was more specific but I can't get the world. haha
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Account Identification

It has helped us prioritize accounts for outreach on the BDR side, but we've seen less success on the marketing side. We've found it difficult to target large accounts because we may be reaching the wrong person who is over the decision or targeting our ADS to high up decision makers when in …
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Account Identification

Yes - 6Sense has helped our organization accurately match signals to accounts. It has also allowed both teams to come together to learn new tactics that can help both teams rather than hinder. By coming together and understanding the funnel and the accounts that are in it, we can adjust our …
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Account Identification

6sense has helped us uncover intent signals and dig deeper to learn where the signals are coming from - Using the platform's insights such as location, we're able to learn who is most likely engaging within our active target accounts. While there is still room to grow in its recommendation's …
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AI-Powered Predictions

6sense's AI-powered predications have definitely helped us identify where our target accounts are on the buying journey. The intent activities and buying phases have helped both Sales and Marketing know where to invest our time and budget - For accounts that are still top and middle of funnel, …
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Account Identification

One of the things here I thought was kind of interesting is that they'll find a location, but it's anonymous so it's not tied to a contact, but it was actually good enough to figure out, well there's only two guys who work at that location, it's got to be one of the two, and one of them is a …
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AI-Powered Predictions

I think we have the AI summaries, which is really helpful. Finding out the first contact who's been engaged with our marketing resource. It's a good first step. I think there are other AI tools that we're currently not using, or at least I'm not aware of, so that's something I'm looking forward to …
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Account Identification

Anonymous is kind of like air quotes, right? Because if you're scrappy enough you can usually figure out what the truth is behind the anonymous piece. I think that anonymous data also helps you to kind of take the temperature of an account. Maybe you don't know where that data is coming from, but …
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AI-Powered Predictions

One thing I'll say about this that I don't know if I've said already is that with that AI-enabled predictive piece, one thing that I don't think is always top of mind for traditional demand generators and should be top of mind for anybody who is looking at account-based marketing is the predict or …
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Account Identification

There's been instances where it has, there's also been instances where it has not, and usually the instances where it has not, it's just an issue on our part. It's a map data issue, it's data integrity. 6sense does a really good job of providing you with the best solution based on what you have. …
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AI-Powered Predictions

I definitely use AI capabilities to predictive predictive modeling and predictive data pools. They make my job a lot easier instead of having to lead, hunt, and dig through things. It always, it's not a hundred percent true with any kind of predictive model, but it's good to at least …
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Account Identification

I think it has a massive impact. I'll use one example. I had a lead who I've been researching and trying to go cold toward and I noticed that they had some individuals from their organization who came to our website. Utilizing that context as well as understanding the buyer group via 6sense, I was …
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Account Identification

6sense has helped us uncover accounts with anonymous buying signals. In fact it has helped us pinpoint accounts with actiivty from third-party sites and also assisted us in routing these accounts to BDRs when 6qa. The BDRs then review the account data to find the best contacts to reach out to and …
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AI-Powered Predictions

We have set many of our campaigns to personalize based upon buying stage. 6sense is connected to Eloqua by RTS and as we nurture we start to send over 6qa to the BDRs also. This is very helpful to assist in quality of leads they receive.
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Account Identification

Yes, we have leveraged 6sense to identify new buying signals for green accounts of which we have not worked in the past. By identifying these accounts we are able to reach out to them with warm introductions and engage very easily. It has led us to increased pipeline build, great conversation …
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Account Identification

6Sense has seamlessly aided our company in unveiling anonymous signals for accounts and even contacts to a degree. We've found it's abilities to sho what is hidden to by extremely useful to our marketing and sales strategies. I recommend 6Sense to others for this exact purpose. Provide some sight …
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Account Identification

6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.
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Account Identification

I would say not yet, just because like I said, we're only three months in. However, I will say in the last month of our full launching, we had about four meetings with the anonymous buying title and they did convert to a meeting booked and sales-qualified lead. I would say it's just going to keep …
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AI-Powered Predictions

helped a lot. we are able to run different campaigns with different goals and content based on the buying stage the target account is in. also we are able to really focus on the relevant accounts and contacts that we want to reach.
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Account Identification

6sense has taken us beyond vanity metrics ("100,000 sessions this month") and show true, meaningful, actionable data ("target account Widget Co. from US Bay Area 1 was on the blog consuming information on product X") allowing our SDRs and AEs to prospect in a targeted, intelligent manner, with …
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AI-Powered Predictions

We've leveraged 6sense data to go beyond the MQL and create a Lead Class system based on account engagement and contact intent. This allows our lean SDR team to perform in an Allbound manner, spearing both inbound and outbound leads efficiently versus waiting on Marketing to provide MQLs and start …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

8 videos

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Pricing

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6sense

6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.3
Avg 7.7

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.3
Avg 7.4

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.7
Avg 7.9
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Integrations

6sense Competitors

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

6sense Downloadables

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation and 3rd party intent signals highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 229)

6sense

Rating: 10 out of 10
Incentivized
May 08, 2025
KN
Kennedy Nash
Business Development Representative
Sprout Social (Computer Software, 501-1000 employees)
Vetted Review
Verified User
6sense
1 year of experience
Verified on LinkedIn
Pros
  • One of 6sense’s biggest strengths is its ability to uncover anonymous website visitors and match them to accounts within a target list.
  • 6sense’s AI models classify accounts into buying stages like Awareness, Consideration, Decision, or Purchase-ready.
  • 6sense integrates smoothly with key platforms like Salesforce, HubSpot, Outreach, Marketo, and LinkedIn, ensuring that data flows easily between tools and users can take action within their existing workflows.
Cons
  • updates earlier in the morning
  • more reliable data

Multi-functional platform. Essential for your ABM motion.

Rating: 9 out of 10
Incentivized
May 05, 2025
RK
Rebeca Kelly
Senior ABM Manager
JFrog (Information Technology & Services, 1001-5000 employees)
Vetted Review
Verified User
6sense
3 years of experience
View profile
Pros
  • Provides us insight into account engagement
  • Provides a temperature reading of an account's readiness
  • Provides us insight on accounts who are using competitors
  • Allows us to target a specific segment for display advertising
Cons
  • 6sense's dashboard does not provide a user/admin visibility if you are close to reaching your account threshold of targeting per month. The missing functionality should generate a pop-up banner that notifies the user that they're close to maxing our advertising credits that month. Then, they can sync with their CSM to expand their scope.
  • Although we have a specific segment for DSP advertising, we get a few accounts that interact with our ad, that were not part of our list.

Deanonymizing website traffic

Rating: 10 out of 10
Incentivized
April 30, 2025
Verified User
Employee in Marketing
Computer Software Company, 201-500 employees
Vetted Review
Verified User
6sense
2 years of experience
Pros
  • Intent engagement
  • deanonymize website traffic
  • advertising
Cons
  • Sorting for regional sales
  • Customer success
  • Less noisy data

AI powered intelligent platform.

Rating: 9 out of 10
Incentivized
January 02, 2025
Verified User
Program Manager in Product Management
Computer Software Company, 201-500 employees
Vetted Review
Verified User
6sense
1 year of experience
Pros
  • Predictive Analytics.
  • Intent Data.
  • Sales and Marketing Alignment.
Cons
  • Integration with CRM & ERP is complex to deal with.
  • User interface can be more efficient and intuitive.
  • Real-time data may not be accurate and quick to populate.
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