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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (14)
    8.0
    80%
  • Behavioral visitor segmentation (13)
    8.0
    80%
  • 3rd party intent signals (15)
    7.9
    79%
  • Downstream intent signals (14)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.1
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.8
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, ZoomInfo Marketing, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.5.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(294)

Attribute Ratings

Reviews

(1-25 of 128)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • They do a good job at tracking engagement with the different interactions an account has with your company.
  • They can help you identify possible target personas and specific contacts.
  • They also can help track your reach within an organization and help you determine if a customer is in a buying stage.
  • They could provide more training materials
  • Having more alerts or triggers of particular customer engagements would be nice.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Integrated software that brings scoring directly to sales users.
  • Intent insight that helps with content personalization.
  • Account-based advertising.
  • Skepticism on where the views/searches are coming from
  • There are errors/glitches but they have great support to help.
  • Can be slow at times.
  • User experience in the Salesforce dashboard isn't as nice as the main interface.
September 19, 2023

Light it up!

Hunter Kincannon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Support
  • Enablement
  • Documentation
  • Segment filtering by priority or operation
  • Segment exports could have more data within them
  • Sometimes the model isn't as accurate as we'd like
Jana Gauvey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Unlimited keywords - our organizations target a LOT of things so allowing us to segment, group, and identify a lot of keywords is particularly useful.
  • Provide insight to sales in a simplified manner - a few solutions we looked at the data was too hard to read or understand.
  • Segmenting - allowing us to create data based on demographic, geographic, or intent data as well as model-based data is great.
  • Onboarding - the team met with the right people at the right time and kept us all informed before launch.
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Claire Fletcher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The "alert" system is great for our sales team, they get insights about their target accounts in their inbox daily!
  • Reporting is easy to pull.
  • The integrations with other tools (like SFDC) are great. The sales team can get all the info they need from the 6sense iframe in SFDC.
  • A reporting dashboard would be nice!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Improve pipeline quality
  • Empower Sales/Marketing in actionable decisions
  • Provide the deepest transparency in accounts
  • Help create TAL Segments
  • Integration via Outreach is great - but we need more folks at 6sense who can train/coach sellers on how to use it.
  • 6sense dashboard can be overwhelming for leadership or newbies, a watered down version would be helpful for those who are not frequently in the weeds
Brandon McBride | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add Qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
  • I would love to see nested folders in the segment creation and campaign folder structures.
  • Our sales team would like to see a contact reporting hierarchy.
  • Please make it so we can export list names as a field into Salesforce or export a list to a campaign. Our sales team would like to be able to easily add their exported list to a Groove campaign. Alternatively, a Groove integration would be even better.
September 11, 2023

6sense is worth it!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Intent keywords and interest signals
  • De-anonymizing website traffic
  • Launching digital campaigns
  • Providing some baseline recommendations for account-level metrics
  • Sometimes ads are rejected without clear reasons why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Determine accounts that are currently active in the market and show a high likelihood of making a purchase.
  • Exceptional customer success teams that offer assistance in problem-solving, offer innovative solutions and contribute to stakeholder discussions.
  • Alert me when a company is searching a competitor
  • Enhanced categorization for specialized target audiences.
  • The rankings of the Buying Stage should not be influenced by users who opt out of receiving marketing emails.
  • Improvements should be made to enhance the accuracy of data reporting within a user's sales territory on the 6Sense Dashboard.
April 04, 2023

Simply amazing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • 6sense's account-based orchestration capabilities are top-notch.
  • 6sense's predictive analytics capabilities are incredibly powerful.
  • 6sense seamlessly integrates with other marketing tools, such as Salesforce, Marketo, and Eloqua.
  • Although 6sense integrates well with many marketing tools, there are some gaps in data integration with certain systems.
  • While 6sense's user interface is user-friendly, the platform's capabilities are complex and may require additional training and onboarding for new users.
  • While 6sense's dashboards and reports are customizable, there are limitations to the level of customization available.
Betty Webster | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Linking the business with potential customers.
  • Examining buyers behavior.
  • Provision of market intelligence.
  • I am impressed by the operation of all the features.
  • The functionalities have suited our demands.
  • I like the overall contribution of this platform in the company programs.
Elizabeth Goydich | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to find in-market accounts
  • Build out accounts with decision makers
  • Finding contacts that have viewed or searched particular keywords or items on our website
  • Often, the contacts that I acquire are no longer at the organization. As a user, I end up having to leverage our other tools (i.e., LinkedIn Sales Nav) to verify current employment status before reaching out.
  • Often, hot accounts (6QAs) are triggered as 6QA status when they click on newsletters or marketing emails. This may be how we are set up within our organization but we need help prioritizing true "in-market accounts" vs just accounts who have clicked on our marketing emails.
  • There needs to be a better way of prioritizing accounts within 6sense. Also, the "recommended actions" tab often does not load within my SFDC.
Score 6 out of 10
Vetted Review
Verified User
  • Marketing analytics
  • Better filters for ad targeting
  • If you don't use Salesforce, Hubspot, or Salesloft, you would have to do a lot of things manually. For some reason, in my experience, they don't let you use their API to enrich data if you don't use one of the CRMs mentioned, which makes no sense. In my opinion, their UX/UI is likely the worst I've ever seen, somewhere very close to SalesForce. A lot of things don't make any sense and those that do, still work unexpectedly sometimes. Like if you decide to upload a list of companies, you would have to specify which countries they operate in (no idea why), however, if you do this using the interface, you don't have to specify the countries, lol. All they do to help with this is provide an Excel file with Macros that do some matching of countries to company name and websites and output a huge list that you'll have to break up into pieces, because 6sense won't let you upload more than 25k lines. I feel this is likely the main reason they don't let you use the product prior to signing the contract. In my opinion, it's a terrible experience.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Provides intent data on in-market accounts
  • The 6sense dashboard in Salesforce gives an at-a-glance look at marketing and sales activities by account
  • Allows us to define segments for coordinated outreach across sales and marketing
  • List building/segment creation is clunky. It takes awhile to load and duplicate segments.
  • Some segments aren’t “out of the box” with other 3rd party platforms. This is more of a complaint with 3rd parties where they will say “yes you can build these segments in 6sense” but actually not much intent data comes back.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Platform is intuitive/easy to use within Salesforce
  • Account team is really responsive, supportive and helpful
  • Platform is intuitive/easy to use to run marketing campaigns
  • Advertising campaign reporting within 6Sense platform (ability to see this across multiple audiences)
  • Advertising campaign capabilities within 6Sense platform (ability to target/exclude multiple audiences or update audiences post campaign launch)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Identify accounts that are in-market and likely to buy
  • Targeted outreach
  • Fantastic customer success teams that help troubleshoot, provide creative solutions, and aid in stakeholder conversations
  • Additional segmentation for niche audiences
  • More in-platform functionality (Coming soon?)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Email Digest with keywords being searched by target accounts
  • Alert me when a company is searching a competitor
  • Alert me who is searching industry-related terms during renewal to see other stakeholders/expansion opps
  • Think this is more on our internal SFDC implementation, but we have so many garbage accounts that aren't helpful when 6sense says this is a hot account
  • Not sure how accurate it is for small biz or if again this is just our implementation. Sometimes when 1 person in a 50-person company searches "chatbot" it puts the account in the decision phase.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Statistics on email opens and website visits
  • Organization of decision makers at companies
  • Reports on Intent activities of companies
  • Users who unsubscribe to marketing emails should not improve Buying Stage rankings
  • The 6Sense Dashboard in Salesforce should not be so clunky
  • The 6Sense Dashboard should do better at accurately reporting data within a user's sales territory
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Organizes and prioritizes accounts
  • Notifies us when a prospect is actively on our website
  • Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest
  • Sometimes it is confusing because it will pull up accounts that are not in our name and so you have to sometimes sort through accounts that are not relevant to you
  • It will still show prospects that have been disqualified
  • It will sometimes some active customers that have bought already
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provide insight into my clients' searches and interests
  • Keep me informed when clients are looking for an alternative provider
  • I need all my information within my CRM
  • I need to be able to customize my own key words instead of going to an admin
  • Sometimes it's too much information
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