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What is 7Sheep?

7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

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Recent Reviews

TrustRadius Insights

Users have found 7Sheep to be a versatile tool that can be adapted to various use cases and industries. They have successfully used the …
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Popular Features

View all 24 features
  • Email deliverability reporting (21)
  • WYSIWYG email editor (21)
  • List management (21)
  • Standard reports (21)
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Single User

Small Team


Per month, up to 5 Users



Per month, up to 10 users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is 7Sheep?

7Sheep is a marketing automation platform that is designed for marketing teams of 1 - 10 people. The solution focuses on the following key areas:

  • Quick and Easy Databases
  • Web Form Builders
  • Automation and Nurturing Triggers
  • E-mail and Text Message Campaigns
  • Prospect Interaction Tracking (including website)
  • Integration API
  • Optional Translation Interface for Multi-lingual Campaigns

Marketing Automation Features

Email & Online Marketing Features

  • WYSIWYG Email Editor
  • Automated Email Responses
  • Triggered Email
  • Scheduled Emails
  • Delivery Tracking
  • Drip Email Marketing
  • Forms
  • Dynamic Content
  • Mobile Optimized
  • Delivery Pacing

Lead Management Features

  • Marketing Lead Database
  • Lead Segmentation
  • Lead Nurturing/Multi-touch Campaigns
  • Online Behavior Tracking
  • Data Quality Management
  • Automated Sales Alerts and Tasks
  • CRM Integration (Data Sync)
  • Custom Fields
  • Custom Objects

Reporting & Analytics Features

  • API / Integrations
  • Customization
  • Data Import & Export
  • Internationalization
  • Output Document Generation
  • User Roles and Permissions

Platform & Infrastructure Features

  • API / Integrations
  • Customization
  • Data Import & Export
  • Internationalization
  • User Roles and Permissions

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

7Sheep Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesEU, US

Frequently Asked Questions

7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

HubSpot Marketing Hub, Act-On Software, and inBoundio are common alternatives for 7Sheep.

Reviewers rate API highest, with a score of 8.5.

The most common users of 7Sheep are from Small Businesses (1-50 employees).

7Sheep Customer Size Distribution

Small Businesses (1-50 employees)85%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)5%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found 7Sheep to be a versatile tool that can be adapted to various use cases and industries. They have successfully used the software for a range of purposes, including e-mail campaigns, lead capture, managing transactional e-mails, and running drip campaigns. For example, a wine and spirit import company has utilized 7Sheep to manage multiple types of contacts and facilitate communication within their supply chain. Additionally, a chemical industry sales representative has automated communications with clients and tracked campaign metrics using 7Sheep. The software has also been implemented by a consulting company to automate marketing activities, manage contact lists, and track campaign performance.

Furthermore, users have reported using 7Sheep for inbound and outbound marketing purposes. A Microsoft Partner relies on this tool for sending newsletters and storing contact form submissions. Similarly, a startup serving professional photographers uses 7Sheep for marketing automation, lead capture, and running drip campaigns. An NGO utilizes 7Sheep to engage with donors, partners, and the press, as well as for sending campaigns and drip campaigns. Moreover, a project and knowledge manager depends on 7Sheep for contact management, questionnaires, surveys, and event registrations.

Overall, customers have praised 7Sheep for its user-friendly interface and versatility in solving various business needs. It has proven useful in automating repetitive tasks, streamlining workflows, increasing productivity, and centralizing data. The product has also been commended for its ability to gather and analyze data from online forms and surveys. With its wide range of features and adaptability, 7Sheep is recommended to clients looking to improve their data management processes and enhance communication with their stakeholders.

Cost-effective solution: Many users have stated that 7Sheep offers a cost-effective solution for their needs. They appreciate the affordability of the platform and the absence of annual contracts, making it a budget-friendly choice.

User-friendly interface: The user-friendliness of 7Sheep has been praised by many reviewers. They find the platform easy to use, thanks to its intuitive nature and logical design. This ensures that users can quickly navigate through the system without any difficulties.

Helpful support team: Several users have commended the fantastic support provided by 7Sheep's team. They appreciate the helpfulness and supportiveness of the staff, particularly during the initial stages of using the product. The prompt assistance from the support team ensures that users can easily resolve any issues or concerns they may encounter.

Confusing User Interface: Some users have found the user interface of the software to be confusing, requiring extra effort and attention to navigate through. This sentiment was expressed by multiple reviewers who mentioned that the system change was helpful but missed an easy unsubscribe feature.

Lack of Automation: The flexibility of the software sometimes results in users having to make decisions manually that other tools might handle automatically, leading to additional complexity. Several users mentioned this as a drawback and felt that automation features could improve their experience.

Limited Reporting Features: Users expressed the need for more generic reporting features, as they had to create custom reports to obtain the desired overview of their campaigns. This sentiment was shared by multiple reviewers who sought a more streamlined way to analyze their data.

Attribute Ratings


(1-22 of 22)
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Score 10 out of 10
Vetted Review
Verified User
We are an NGO with international educational projects. The tool is used to engage with our donors, partners and the press. Our small team updates the information in our contact lists and I use it to send normal campaigns and drip campaigns. We capture information on our website but also synchronise with external databases we use for offline and online donations.
  • Whenever we needed help their support was quick to guide us.
  • Contact form integration on our website was done via an embed code. We use WordPress and just copied the code on the page.
  • Aggregating our different contact lists from several systems was very important for us. We [now] have a comprehensive overview of our contacts and donors in a single online tool.
  • 7Sheep is a European company and also has its servers in Europe. Because of data protection laws this was key for us.
  • We can produce form letters straight out of the tool.
  • A Wordpress plugin is missing. This could make it easier to install the tracking code and to embed forms.
  • A payment module. If we could get donations directly in the tool we would not need to integrate our payment software.
  • The templates for mail merge need to be integrated via the 7Sheep support. Would love to do this on my own.
  • Easier synchronisation features with other applications.
7Sheep works very well for a small NGO like us. If you need to integrate a lot of systems this works via the API but you need a developer for that, or ask their support. In general you can use the tool without internal IT staff as it's easy to implement and their support is helpful. You can only use it if you are allowed to store your data in the cloud.
Rick Rasmussen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use it as both a contact database as well as an event planner and event evaluator. We're a small group and I needed to leverage limited resources with outside tools beyond Excel. It allows me to keep track and share information with vendors that I'm using on the logistics side.
  • It's a simple tool without all the bells and whistles. It's intuitive and allows me to use it without crawling through manuals and contacting the help desk.
  • The templates are clean and well done. In many cases, there are suggestions that I've not considered but make me go "duh" as a new piece of data that I should be gathering from customers
  • Very cost effective and no annual contracts.
  • The on boarding could be better done. Products like TurboTax have both data entry and "questionnaire" mode. I would like to see more guidance
  • A list of sample projects (e.g. event planning or email campaign) with all the pieces profiled as suggestions would be helpful
For a first time user of marketing automation tools, this would be a great entry-level product - especially if they improve the on boarding process. Has all the functionality that I would use. Tighter integration with CRM tools would be a strong bonus. Also good for startups with a limited budget and unwilling to make a year-long contract commitment.
Score 7 out of 10
Vetted Review
Verified User
7Sheep sends out the newsletters and invitations. I use it a couple of times per week. Charity events are organised each year so we now use it to make all the badges and lists for the events.
  • "Printables" in the account. Once set up with a template, badges and lists for our events are generated automatically.
  • Attaching different campaigns to one contact list.
  • I can set up the "Triggers" in the account alone.
  • It's a bit inconvenient to use in parts and I feel it needs too many clicks to navigate around.
  • At the start of each of my new projects I have a lot of new data. Data cleaning, merging, deleting and so on in 7Sheep is more time consuming than doing it in Excel. I complete it offline and then import. This means exporting/importing/checking. I don't know if this set up saves me time.
  • Two-factor authentication - I'd like another option rather than having to use that all the time.
  • I would like a more visual drip campaign builder.
If you needed to do a lot of data cleaning when you first start using it or if you have a lot of old data or duplicates I think this would not really be the best option if you wanted to do it in the tool itself. It is easy enough to import data when you have the hang of it.
Brian Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are a wine and spirit import company that primarily deals with premium, family-operated vineyards in Chile looking to gain access to the US market. For us, we need to be able to manage multiple types of contacts and having a very easy list-building capability helps to facilitate communication with the different areas in our supply chain - from producers to freight to the end customer. Within our team, each member uses it regardless of the country they are located in. For example, 7Sheep assists us in sending out registration for tasting events in addition to marketing material on a regular basis. It helps us keep everything in one place and the interface is easy to understand and can be used by all.
  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
As we are primarily a B2B company, I find 7Sheep particularly suited to our needs - specifically being able to track engagement with both our digital campaigns and see the events that our buyers have attended. I don't need to have more e-mails per month than are included in our plan. I imagine that for a B2C company the volume of e-mails that need to be sent per month might exceed the limit within the plan (100,000) and this might be something to ask during the selection process.
Haider Shnawa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

We are a Microsoft Partner and use 7Sheep for our inbound and outbound marketing. Our newsletter is sent via the tool and we have a contact form on our website that stores directly in 7Sheep. My sales colleague is using it in parallel to our CRM software.

  • 7Sheep has a price point where I can give access to all my staff.
  • Our newsletter gets delivered in to the inbox without the 'on behalf of' information like with other tools we tried.
  • My team understands the logic of the tool and is happily using it.
  • 7Sheep has a very easy API which we can use for integration into other cloud software we are using.
  • Great support. The support team always helps with hands on if necessary.
  • To preview my newsletter I need to send it to a test group. This could be easier.
  • I would like to see integration in Microsoft Dynamics.
  • I would like to have an optimised view on the mobile phone. Tablet works.
We are a small team and are happy with the tool because of the simplicity. On the other hand I would not recommend it for large teams because of the very simple 7Sheep user management. 7Sheep is an online tool. So if you are used to workig offline look for something different.
Score 9 out of 10
Vetted Review
Verified User
7Sheep linked my sales (Salesforce CRM) and marketing efforts easily with a great solution. We are starting out with inbound marketing and we also need to be able to vet to which customers we want detailed product information. 7Sheep acts as an outreach tool and works with our sales and marketing process to let us achieve this.
  • We liked and are happy with their approach of eliminating unnecessary items.
  • We are very happy with linking many campaigns back to a central contact list.
  • Being able to have multiple contact lists and managing different information in each.
  • Better overview of drip campaigns.
  • Easier overview of automation responses.
  • Greater customization of landing pages
  • Being able to see SMS and email campaigns as part of the same sequence.
This has proven to be a really fantastic entry point for our inbound marketing strategies and ideas. We are a startup with a high volume of prospect, lower volume but very high value sales. 7Sheep suits us incredibly well. The option to eventually also have our landing page forms reading right to left is a great bonus and fits with what might be a longer term strategy.
Score 9 out of 10
Vetted Review
Verified User
I recommend 7Sheep to my clients whenever they need to generate or manage a large group of contacts, and interact with them again in future, to create a contacts list or to organise an event or a survey. Most recently it was used to capture the interest of potential event participants via a social media campaign, and build a manageable database of contacts which was easily segmented - and all automated.
  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself.
Score 8 out of 10
Vetted Review
Verified User
As a communications department we are using this for communications automation rather than traditional marketing automation. 7Sheep really works for us, not just for e-mail marketing (which is fantastically simple) but we also use the integrated forms with events, feedback forms and surveys. We enjoy the mini-sites and built in templates a lot as well. We use the automation/triggers not just for drip campaigns but also for match triggers.
  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.
Score 10 out of 10
Vetted Review
Verified User
Our organization, which includes offices in 5 different countries, uses 7Sheep on a daily basis. We use 7Sheep as a contact database, as an event registration tool, for sending out newsletters, for managing lists and segmenting, and we use it for reporting. I have used it most often when preparing for events.
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
I think 7Sheep is especially important for organizations who need flexibility in translating and adapting their communications for an international target group. Being able to send out mailings and set forms up in multiple languages is very useful and in some cases necessary. Also, 7Sheep is great if you want to track how people are responding to your mailings. For example, do they open the mailings? If so, what do they click?
Score 9 out of 10
Vetted Review
Verified User
We use 7Sheep at a startup which has professional photographers as clients. Marketing Automation is used to capture leads on our website and put them in a drip campaign. Another drip campaign is used when people sign up for our tool. As we are a small team everyone has access to 7Sheep.
  • With an embedded form we capture leads on our website. These leads get a drip campaign.
  • After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
  • All users and leads get our newsletter and updates.
  • We have installed the 7Sheep tracking code on our website to get additional information about our leads.
  • A/B testing for mailings needs to be done manually.
  • It could be easier to get the tags for personalised emails. Currently you need to copy/paste them into the email instead of using the editor menu.
  • For complete skinning you need to contact support. For embedded forms the design editor is okay.
I think 7Sheep is a great tool for a startup. We can focus on our software and do not need to implement everything on our own. If you can integrate your software via the API it is even more amazing. 7Sheep is well suited for small teams. Larger teams should evaluate if the user management is detailed enough.
Score 7 out of 10
Vetted Review
Verified User
I develop internal software solutions for an international pharmaceutical and am responsible for the project marketing for my software applications and the change management during the roll-out of my solutions. 7Sheep is used with a single user. Mainly I use it for onboarding – I send training emails on a regular basis – and questionnaires.
  • Training: I set up automated emails to regularly send tips and tricks to my users.
  • Newsletter: Updates of my software are announced via the email campaign feature.
  • Forms: I send out questionnaires to my users and gather feedback via forms.
  • 7Sheep is used as a standalone software and not integrated in our intranet.
  • Setup of automated emails could be more visual to better see when which email is sent.
  • A helper library for API access would be useful.
It is a good tool for project marketing and communications. Creating nice looking emails is easy and setting up the training emails was straight forward. I manage all my recipients in the tool itself and do not synchronise with an external software. For larger projects some user configurable synchronisation features with an external contact database would be useful.
Martin Dr. Leute | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I work for the chemical industry and am responsible for the sales in Austria and CEE countries. The application is only used by myself to manage the automated communications with my clients. I use the software in my home office and on the go. The main use case is mailings and series of timed emails.
  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
  • The help is not integrated in the software but a separate website.
  • Using the software on the mobile phone could be better.
  • I would love to have some Outlook synchronisation.
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Stefan Rehm | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I am a project and knowledge manager in northern Germany. I use it alone and store not only contact information of my clients in the system but also use it for questionnaires and surveys. In my role as coordinator for a small European NPO I use it for event registrations and am in the process of establishing the product in the context of cross-border cooperation in the context of a significant political event.
  • My NPO hosts a lot of free events and some of the registrations are done with 7Sheep. This works very well as it is easy to contact all registered participants for further emails.
  • The 7Sheep form builder is amazing to create surveys without adding another application to my toolbox.
  • Import is sometimes slow.
  • Seeing the segment for a mailing switches to the result list. Would be good to stay in the mailing.
I like 7Sheep for small organisations, companies or project teams. I am not sure it works well for big organisations, if different teams have to interact.
Dieter Weitz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am a consulting company and we also give software trainings. We are a family business and all three of us use the tool. External staff has no access. 7Sheep is used to capture leads on our website and nurture them until they book a session or a training. We also use it for our newsletter.
  • We have embedded a 7Sheep form on our website to capture leads and give them free access to our marketing materials.
  • 7Sheep automatically sends out a timed campaign over time to nurture our leads.
  • The same contact list is used to send our our regularl newsletter.
  • We use Joomla and a plugin would be great.
  • To get a perfect match for the look of our website we had to use custom CSS. Support explained us how to use this.
  • Planning campaings over time can only be done in a list view. A more easy approach would be great.
7Sheep forms can be integrated with a JavaScript code into your own landing pages. I would not use the 7Sheep standalone forms directly as landing page. It is well suited for a small team (we are 3) that has an existing website. Our newsletter is built directly in the Joomla CMS and 7Sheep is able to fetch the HTML code for sending it out.
Angela Hawliczek | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Keynto is a European cloud-based secure password manager and data vault with powerful sharing features especially designed for small businesses and organizations. 7Sheep allows us to not only do our e-mail campaigns but also automate administration processes and tasks. It allows us to create easy campaigns and follow up with target groups. We are looking at starting SMS campaigns through 7Sheep.
  • Personal demo and helpful onboarding from the 7Sheep team.
  • Starting out with marketing our product, 7Sheep has become part of our daily processes.
  • Choice to host 100% in Europe which is highly important regarding data protection laws.
  • Initial password for the account is sent by e-mail and then changed when the account has been created. Would be nice to be able to create our own password from the start.
  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • The “save” and “cancel” buttons on the very bottom are an unusual placement that you need to get used to.
I would ask them about importing data. Initial fields set up in the database if set up well, means you can import from Excel sheets. However, this set up is something that until you are familiar with the tool is hard. When you are setting up also ask about the unsubscribe fields for regular e-mails as you need to consider this before sending out your first campaign.
Andrea Galizia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a startup, currently in freemium beta, we are using this for e-mail campaigns and ensuring transactional e-mails and drip campaigns with success. We are successfully capturing leads and 7Sheep is helping us to position ourselves for when we come out of beta. It is basically being used across the whole team. We needed something more than traditional e-mail marketing only and it addresses this problem for us.
  • Affordability: the only solution we found on the market that gave us what we needed at a price we can afford!
  • Flexibility: 7Sheep seems to offer enough flexibility in the advance features that we can customise it as we need.
  • It's easy enough for our whole team to be able to use.
  • Their team is helpful and supportive.
  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
As there are not currently any out of the box integrations with 7Sheep I would ask them to talk about the API and integrations - they can be done but it is best to ask for a timeline on this too. It will also be interesting to see when further integrations are offered - they had no set timeline for this when we spoke at the beginning of the year.
Score 9 out of 10
Vetted Review
Verified User
I normally work alone and I like simple solutions and 7Sheep is one. Currently I use 7Sheep as my contact list and send out emails with the tool. I also recommend 7Sheep to my clients and set up forms, landing pages and lead tracking via the tool. Sometimes I use 7Sheep for online forms to do surveys.
  • Sending and tracking email newsletters works very well for me. I get a good overview who opened my email and which links were clicked.
  • I often need to show parts of a form based on user input. Setup of complex forms is straight forward.
  • I started to play around with sending SMS and really like this features. It is more direct than an email.
  • Setup of PDF exports like lists can only be done by contacting support first.
  • I miss a WordPress integration. As there is nothing available I have to do it on my own via the API.
  • For newsletters I would like to have an easier view on the clicks. Currently there is an overview by link and one by email. I would like to see this combined.
I am a small company. I think 7Sheep is great for small companies. I would not use it in an enterprise setup.
Alisa Patterer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We develop innovative software and focus on providing only the highest quality and usability experience to our clients. We are the reliable partner in Austria for apps, augmented reality, wearables and integrated software solutions. 7Sheep is used to stay in contact with our clients via newsletters. We plan to use it for landing pages in the future.
  • It worked with our existing structure of our contact list. In other tools we had to adapt our fields. This was not necessary with 7Sheep.
  • We can easily use our own design to send out newsletters.
  • I can check which emails were delivered and read and which were bounced.
  • Import was slow. The tool sent me an email when it was ready.
  • I was not 100% sure how to implement unsubscribe in my emails but support helped with that. It would be nice to have an unsubscribe link automatically in the emails.
  • For selecting which information I want to show in my newsletter (eg first name) I had to switch to the field to copy a string. This could be easier.
For now we only use it for newsletters and this works well. In the future we want to use forms on our website. I have tested this and this works well, too. I did not see any integrations apart from their API.
Joanna Godwin-Seidl | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wonderful! I use 7Sheep to constantly engage with our audience. Our volunteers in marketing can use it. We are able to create our own snazzy e-mails and we are able to create our own multi-step campaigns at the start of every new show and then use it time wisely elsewhere. Having all our different lists together in one place where we can also use them separately helps. We use it to keep all our actor information in so invitations to auditions are faster as we query on the different dropdown fields that are in there to find the artists we need. Volunteers are easier to get hold of too! We got a lot of support from 7Sheep, their hands on approach, availability and friendly, easy to understand communication make using 7sheep a good all round experience.
  • Easy to use
  • Friendly, professional, hands on staff
  • Win/win situation improving our work
  • They need to just grow in their expertise
How will it benefit me so I am in a win win situation with my company was my dominant question. I found the product so easy to use and the support given top notch, that I am very pleased to have chosen this company to work with. The support is hands on, practical, professional and efficient.
Tina Peng | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We implemented 7Sheep a few weeks ago and we now use it to automate all of our marketing activities. It is a great tool managing our contact list and keep track of metrics for campaigns all in one place. So far, 7Sheep has been very versatile and works well for our custom needs
  • The contact database is robust and the system is flexible enough to work for many use cases
  • They have a great understanding of the needs of SMBs and are able to not only help with implementation but also with best practices
  • The support team is super responsive and great to work with
  • The user documentation is slightly lacking
  • There's a learning curve - the system interface is not the most intuitive
  • Users can't do everything themselves, some setup tasks can only be done by the 7Sheep support team
In terms of price and functionality, 7Sheep is the best marketing automation system out there for a SMB. The system can be a bit intimidating out of the box, and learning the system terminology and design requires an investment of time. However, most of the heavy lifting is done by the 7Sheep support team. They have been great at customizing the system to work with our processes.
Jonathan Newman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

We use 7Sheep to manage the large list of clients and potential clients we have. We also use it as a "consultants/freelancers" database. We also use 7Sheep to send out news alerts or newsletters.

We also implement 7Sheep for clients with their own accounts and we complete drip campaigns and trigger notifications. We also use it to manage free events.

  • A wide variety of triggers that are very simple to set up mean that I have a lot of flexibility with the automation. I also use it to keep in communication with my consultants and freelancers and have some processes set up in there (like reminders) which is great.
  • 7Sheep provides support not just for the digital inbound marketer - in fact, we are using it for communications and feedback loops. The form builder means that we can also have quite complex surveys, questionnaires, registration forms etc. Being able to link forms back to the original contact database gives me an easy and 360° view of interaction from my contacts.
  • As a European consultancy firm we cater to clients with more than 1 working language. I'm happy to recommend 7Sheep to clients who need to be able to have multi-lingual campaigns and feedback loops. Everything can be translated to be presented in different languages. Happy that it is stored all in the same place.
  • Repositioning of fields with drag and drop in a form would be fantastic!
  • The translation interface for form fields could be improved.
  • Easier report builder would be nice.
This is great for smaller teams. They market themselves as 1-10 member teams and I think that's a great guideline. There are a lot of alternatives for the enterprise teams out there. I wanted to combine 7Sheep with Hootsuite for social media management, and my own CRM etc. If you are looking for all the bells and whistles and a one-stop-shop for marketing software, this is not the software for you. On the other hand I like that I can have my best-of-breed apps for each area of my work.
Score 10 out of 10
Vetted Review
We use 7Sheep for our marketing efforts and also for our clients. Our main areas of use are database creation, lead management, outbound campaigns and signup forms. As we are a small consultancy the tool is used by the owner.
We also implement 7Sheep for our clients and integrate the features in their websites.
  • Simple contact database creation. 7Sheep does not limit you on the structure of your contact database and is very flexible.
  • Online forms. The forms can be easily embedded into landing pages but can also be used standalone. It's easy to define rules to show and hide sections of the form.
  • E-mail campaigns. 7Sheep gives good statistics and has and easy to use drag & drop email builder.
  • Automation with triggers. We use the triggers to build drip campaigns and also to send internal and external emails based on our processes.
  • Tracking. It's great to track interaction of leads and prospects with our website.
  • No out of the box integration with CRM systems. I had to contact support to integrate with our CRM.
  • In general integration with other SaaS services.
  • It would be great to have the plain text of emails automatically generated out of the html version.
  • Import gets constantly improved, but still could be better.
7Sheep is well suited for small marketing teams. It is also good if you want to use it for automation of internal processes. I like the flexibility of the different features. For now I would not recommend it if you need to integrate it into more than a few third party services.
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